Global Real Time Bidding RTB Market Growth Analysis 2024, Forecast To 2033

The real-time bidding (RTB) market has experienced exponential growth, rising from $13.38 billion in 2023 to $16.81 billion in 2024, with a 25.6% CAGR. This growth is attributed to the expansion of digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, and the rise of mobile advertising. Moving forward, the market is projected to reach $41.48 billion in 2028, with a 25.3% CAGR, driven by the expansion of connected TV (CTV) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision-making in ad buying, increased adoption of header bidding, and the growing popularity of IoT and BYOD. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in RTB, server-side header bidding, unified auctions for multiple ad formats, and contextual and brand-safe advertising.