Aerial Advertising Global Market Report 2023 – By Product Type (Billboards, Letter Banners, Skywriting, Other Product Types), By Application (Economy Class, Business Class), By End User (Private Use, Commercial Use) – Market Size, Trends, And Global Forecast 2023-2032

An aerial work platform (AWP), also known as an aerial lift, refers to a type of mechanical equipment used to provide temporary access to elevated work areas. It is typically used in construction, maintenance, and repair work where workers need to access elevated areas that are difficult to reach by ladder or scaffold. The main types of products in aerial work platform are scissor lifts, boom lifts, telehandlers, and others. A scissor lift refers to a piece of mechanical machinery that promotes or unloads objects while being powered by electricity. It uses hybrid, electric, and fuel-based fuels and lifts height on the basis of 20 feet, 20 to 50 feet, 50 to 70 feet, and above 70 feet. The main end-users are construction, utilities, logistics and transportation, and others. The global aerial work platform market is segmented - 1) By Product Type: Scissor Lifts, Boom Lifts, Telehandler, Other Product Types 2) By Fuel Type: Fuel-Based, Electric, Hybrid 3) By Lifting Height: 20 Feet, 20 To 50 Feet, 50 To 70 Feet, Above 70 Feet 4) By End-User Industry: Construction, Utilities, Logistics And Transportation, Other End-User Industries The global aerial work platform market size is expected to grow from $11.77 billion in 2022 to $12.51 billion in 2023 at a compound annual growth rate (CAGR) of 6.25%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The global aerial work platform market size is expected to reach $16.17 billion in 2027 at a CAGR of 6.62%. A rise in residential and commercial construction activities is expected to propel the growth of the aerial work platform market. Residential and commercial construction refer to two broad categories of construction projects that involve the building of structures for different purposes. Residential construction typically refers to the construction of homes, apartments, and other buildings used primarily for residential purposes, while commercial construction refers to the building of structures that are used for commercial or business purposes. Aerial work platforms (AWPs) are primarily used in both residential and commercial construction to provide temporary access to elevated areas, making it easier and safer for workers to perform tasks at height, such as roofing, painting, window cleaning, electrical work, and construction. So, these factors boost the aerial work platform market. For instance, in February 2022, according to Construct connect, Inc., a US-based software company, in 2021, US construction starts increased 5.9 percent to $747 billion, and residential construction grew 14.5 percent. Additionally, in 2021, Canadian commercial and residential construction starts increased 6.5 percent to $91.8 billion. Both the residential and non-residential sectors saw growth in residential construction, which increased by 19.7 percent. Therefore, the rise in residential and commercial construction activities is driving the growth of the aerial work platform market. Major players in the aerial work platform market are Terex Corporation, MEC Aerial Work Platforms, JLG Industries Inc., Galmon (S) Pte Ltd., Aichi Corporation, Haulotte Group SA, EdmoLift AB, Wiese Inc., Linamar Corporation, Advance Lifts Inc., Altec Industries Inc., Oshkosh Corporation, Skyjack Inc., Tadano Limited., Liebherr-International AG and Palfinger AG. Technological advancements are a key trend gaining popularity in the aerial work platform market. Major companies operating in the aerial work platform market are focused on developing innovative technologies to strengthen their position in the market. For instance, in September 2021, JLG Industries Inc., a US-based company, launched the JLG 670SJ self-levelling boom lift. This innovative boom lift technology instantly adapts to terrain on slopes up to 10 degrees in every direction using a fully integrated, smart-adapting steel chassis with self-levelling technology. Additionally, it has automated single-sensor load detection with zero-load calibration, which limits range based on the load on the platform to maintain the machine within the authorized work envelope. and It ensures users are better informed about what's happening at ground level when they are at height by continually receiving performance data from sensors and then displaying the information on a digital display in the platform. In August 2022, Manitou Group., a France-based company that manufactures material handling and mobile elevating work platforms, acquired ATN Platforms' intellectual property for an undisclosed amount. Through this acquisition, Manitou Group hopes to give its customers even more options for aerial work platform solutions while also gaining access to the expertise of about a dozen ATN Platforms employees, who will remain based in tonneins. ATN Platforms is a France-based company that manufactures aerial work platforms intended to meet the needs and requirements of rental companies. North America was the largest region in the aerial work platform market in 2022. Asia-Pacific is expected to be the fastest-growing region in the global aerial work platform market during the forecast period. The regions covered in the global aerial work platform market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the aerial work platform market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA. The aerial work platform market consists of sales of golf carts, scissor lifts, vertical mast lifts, trailer-mounted boom lifts, and personnel lifts. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The aerial work platform market research report is one of a series of new reports from The Business Research Company that provides aerial work platform market statistics, including aerial work platform industry global market size, regional shares, competitors with a aerial work platform market share, detailed aerial work platform market segments, market trends and opportunities, and any further data you may need to thrive in the aerial work platform industry. This aerial work platform market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The aerial imaging refer to pictures or images captured from an airborne craft. Cameras are attached to airborne crafts such as helicopters, parachutes, aircraft, kites, unmanned aerial vehicles (UAVs), balloons, and more to help with assessing risk mitigation, resource planning, engineering, and others. The main types of imaging in aerial imaging market are vertical imaging and oblique imaging. The vertical aerial imaging captured from the aerial vehicle whose camera axis is directed towards the ground as vertically as possible. Vertical photographs are often used to create orthophotos, alternatively known as orthophoto maps, photographs that have been geometrically corrected to be usable as a map. The platform are fixed wing aircraft, helicopter, UAV and drone and others and end-users are government, energy, military and defense, agriculture and forestry, archaeology and civil engineering, oil and gas and others. Aerial imaging have application in geospatial mapping, infrastructure planning, asset inventory management, environmental monitoring, national and urban mapping, surveillance and monitoring, disaster management and other applications. The global aerial imaging market is segmented – 1) By Imaging Type: Vertical Imaging, Oblique Imaging 2) By Platform: Fixed Wing Aircraft, Helicopter, UAV And Drone, Other Platform 3) By End-Use: Government, Energy, Military And Defense, Agriculture And Forestry, Archaeology And Civil Engineering, Oil And Gas, Other End-Users 4) By Application: Geospatial Mapping, Infrastructure Planning, Asset Inventory Management, Environmental Monitoring, National And Urban Mapping, Surveillance And Monitoring, Disaster Management, Other Applications The global aerial imaging market size grew from $3.02 billion in 2022 to $3.45 billion in 2023 at a compound annual growth rate (CAGR) of 14.2%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services, and affecting many markets across the globe. The market size of global aerial imaging is expected to grow to $5.98 billion in 2027 at a CAGR of 14.7%. Growing incidents of natural disasters are expected to propel the growth of the aerial imaging market. Natural disasters are sudden and terrible events in nature changes such as a hurricane, tornado, or flood mainly due to climate that usually results in serious damage and many deaths. Aerial imaging helps to take prompt on-ground action, much faster than manual detection, analysis, and action to reduce further damages while reducing response time. Due to growing incidents of natural disasters, there will be an increasing demand for aerial imaging solutions to manage the situations. For instance, according to the World Economic Forum, in the past 20 years, 7,348 disasters are recorded that took 1.23 million lives. China alone reported 577 disasters, followed by the US with 467, and India with 321 respectively. In 2021, the Assam earthquake was a major natural disaster in India that occurred in April 2021 which resulted in 2 deaths and injuries of 12-13 people and lots of property damage. Thus, the growing incidents of natural disasters are expected to drive the growth of the aerial imaging market. Major players in the aerial imaging market are Digital Aerial Solutions LLC, Airobotics, Cooper Aerial Surveys Co, EagleView Technologies Inc., Fugro NV, GeoVantage Inc., Kucera International Inc., Landiscor Real Estate Mapping, Nearmap Ltd., High Eye Aerial Imaging, Sky-Watch A/S, NRC Group ASA and Blom Norway AS. The launch of new technology is a key trend gaining popularity in the aerial imaging market. Technological advancements in aerial imaging include the launch of drones with advanced functions and features such as supporting apps, advanced photo/video capabilities, better transmission, reduced weight, improved sensors, and more. Major companies operating in the aerial imaging market are focused on offering technological advancements in aerial imaging to gain a competitive edge and strengthen their position in the market. For instance, in November 2020, DJI, a Chinese technology company launched the DJI Mini 2 drone with the DJI Fly app. This drone can record up to 4K/30p video, capture Raw+JPEG files, and features DJI's robust OcuSync 2.0 transmission technology instead of relying on Wi-Fi. Additional features include a low weight of 249g, 1/2.3"" CMOS image sensor, 31-minute flight time, and others. The DJI Fly app includes a slick, pared-down, and intuitive interface. In November 2020, Cooper Aerial Surveys Co, a US-based multi-disciplinary aerial photography & mapping company acquired Nor East Mapping Inc. for an undisclosed amount. With this acquisition, Cooper Aerial Surveys Co will enhance the product improvement and quality deliverables to customers while continuing to offer services to the Northeast market. Nor East Mapping Inc. is a US-based aerial photography mapping company. North America was the largest region in the aerial imaging market in 2022. The regions covered in the aerial imaging market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the aerial imaging market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK and USA. The aerial imagining market consists of revenues earned by entities by providing aerial imaging solutions such as LiDAR technology and photogrammetry for aerial survey scans of terrain to provide actionable data that can be analyzed to enhance security systems and to perform a specific task. The market value includes the value of related goods sold by the service provider or included within the service offering. The aerial imaging market also includes sales of aerial vehicles such as helicopters, satellites, planes, and UAVs. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The aerial imaging market research report is one of a series of new reports from The Business Research Company that provides aerial imaging market statistics, including aerial imaging industry global market size, regional shares, competitors with an aerial imaging market share, detailed aerial imaging market segments, market trends and opportunities, and any further data you may need to thrive in the aerial imaging industry. This aerial imaging market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Advertising agencies are in charge of initiating, managing and implementing paid marketing communications. It creates the ads, plans how, when, and where they will be delivered, and then delivers them to the client. Public relations are the process of organizing and disseminating information from a person or organization to the appropriate public or target audience in an effort to change that audience's view. The main types of advertising, public relations, and related services are advertising agencies, billboard & outdoor advertising, media buying agencies and representative firms, print advertising distribution, other advertising services, public relations, and direct mail advertising. An advertising agency, often known as a creative agency or ad agency, is a company that specializes in the creation, development, and execution of advertising and other forms of promotion and marketing for its customers. The different modes include online and offline and are used in various applications such as BFSI, consumer goods and retail, government and public sector, IT & telecom, healthcare, and media & entertainment. The global advertising, public relations, and related services market is segmented - 1) By Type: Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising 2) By Application: BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment 3) By Mode: Online, Offline Subsegments Covered: TV, Digital, Print, OOH (Out-of-Home Advertising), Radio, Billboards, Street Furniture, Transit, Place-Based, Media Buying Agencies, Media Representative Firms The global advertising agencies market size grew from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, surge in commodity prices, and supply chain disruptions, and affecting many markets across the globe. The market size of global advertising agencies market is expected to grow from $463.83 billion in 2027 at a CAGR of 4.3%. Advances in technology are expected to drive targeted advertising, making it more accurate than ever before. Companies such as Google, Facebook, and Twitter have developed advertisement delivery methods where they track netizens' movements around the web and enable advertisers to reach users via tailored advertisements, where people see products based on what they have previously searched for. Other examples of targeted advertising include tracking where people shop, what they buy online and what they read about online. This helps companies build up profiles of consumers with their behavioral patterns and shopping habits and other information such as their job and income. This facilitates advertisers in reaching people with personalized advertisements. Such improvements and advances in online advertising are expected to drive market growth in the forecast period. Major companies in the advertising, public relations, and related services market include Omnicom Group Inc., Publicis Groupe, Hakuhodo DY Holdings, WPP plc, Dentsu Inc., The Interpublic Group of Companies Inc., Financière de l'Odet, Recruit Holdings, Vivendi SA, and CyberAgent, Inc. The outbreak of COVID-19 disease (COVID-19) has acted as a restraint on the advertising, public relations, and related services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and has spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of "lock down." The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the advertising, public relations, and related services market will recover from the shock over the forecast period as it is a "black swan" event and not related to ongoing or fundamental weaknesses in the market or the global economy. Advertising and PR agencies are rapidly shifting towards digital campaigns due to increasing digitalization and advances in social media, search engine marketing, content marketing, and e-commerce technology. As a result of increasing internet penetration and smartphone users, online content marketing campaigns are expected to be three times more effective than traditional ones and cost comparatively less. Such digital campaigns are targeted towards a growing user base of social media websites, such as Facebook, Twitter, Instagram, and Pinterest, and other internet portals like Google and Netflix. Moreover, they allow businesses to track their performance and effectiveness through real-time information. This helps companies to plan their future PR campaigns and marketing strategies. Asia-Pacific was the largest region in the advertising, public relations, and related services market share in 2022. Western Europe was the second largest region in advertising, public relations, and related services market. The regions covered in the global advertising, public relations and related services market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advertising, public relations, and related services market are Argentina, Australia, Austria, Belgium, Brazil, Canada, Chile, China, Colombia, Czech Republic, Denmark, Egypt, Finland, France, Germany, Hong Kong, India, Indonesia, Ireland, Israel, Italy, Japan, Malaysia, Mexico, Netherlands, New Zealand, Nigeria, Norway, Peru, Philippines, Poland, Portugal, Romania, Russia, Saudi Arabia, Singapore, South Africa, South Korea, Spain, Sweden, Switzerland, Thailand, Turkey, UAE, UK, USA, Venezuela, and Vietnam. The advertising, public relations and related services market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities. Advertising, public relations and related services establishments undertake processes where human capital is the major input. They make available the knowledge and skills of their employees, often on an assignment basis, where an individual or team is responsible for the delivery of services to the client. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The advertising, public relations, and related services market research report is one of a series of new reports from The Business Research Company that provides advertising, public relations, and related services market statistics, including advertising, public relations, and related services industry global market size, regional shares, competitors with an advertising, public relations, and related services market share, detailed advertising, public relations, and related services market segments, market trends and opportunities, and any further data you may need to thrive in the advertising, public relations, and related services industry. This advertising, public relations, and related services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Billboard advertising is the process of promoting a brand, offering, or campaign by using large-scale print and digital advertising boards. Outdoor advertising refers to advertisements that reach customers while they are outside their homes. The main types of billboards and outdoor advertising are painted billboards, digital billboards, multi-purpose billboards, mobile billboards, and others. A digital billboard is a billboard that shows digital graphics that are altered every several seconds by a computer. Although digital billboards are mostly used for advertising, they can also be used for public service. The various applications of the services include highways, railway stations, buildings, automobiles, and others and are used by retail, banks and financial institutions, commercial buildings, media and entertainment, government, and transportation. The global billboard and outdoor advertising market is segmented - 1) By Type: Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Other Types 2) By Application: Highways, Railway Stations, Buildings, Automobiles, Other Applications 3) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation The global billboard and outdoor advertising market size will grow from $65.45 billion in 2022 to $67.8 billion in 2023 at a compound annual growth rate (CAGR) of 3.6%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global billboard and outdoor advertising is expected to grow to $76.03 billion in 2027 at a CAGR of 2.9%. The increase in digital out-of-home (DOOH) advertising is expected to contribute to the growth of the billboard and outdoor advertising markets. Out of home (OOH) advertising refers to advertising outside of the home and includes billboards, bus shelters, wallscapes, and posters. Outdoor signage, digital billboards, and television screens are all examples of DOOH. In contrast to traditional billboards that show static images all the time, digital boards display more live images and can run multiple advertisements, thereby attracting more consumers. According to the Indian Institute of Digital Education, the global internet/digital advertising market was valued at $319 billion in 2019 and is predicted to reach $1,089 billion by 2027, with a CAGR of 17.2% from 2020 to 2027. DOOH, in recent times, has seen lucrative growth and is expected to grow more in the forecast period because of its engaging and interactive nature. Major players in the billboard and outdoor advertising market are JCDecaux, Capitol Outdoor LLC., Clear Channel Outdoor Holdings Inc., Lamar Advertising Co., OUTFRONT Media Inc. and Focus Media. Several regulatory standards employed by governments across the globe for advertising at particular locations or spaces are a key factor hampering the growth of the global billboard and outdoor advertising market. In the UK, advertising of alcohol, e-cigarettes, sweets and fast food is prohibited within 200 metres of a school. It is also not allowed to do any political advertising on bus shelters. The Committee of Advertising Practice (CAP) looks after non-broadcast advertising in the UK and has extensive regulations covering areas such as environmental claims, gambling and lotteries, alcohol sales, and the selling of e-cigarettes, to mention a few. Many states in the US are adopting lighting standards to prevent glare from digital billboards to ensure they do not affect the vision of people passing by them. Puerto Rico and the other 12 states have made it mandatory for digital billboards to adjust the brightness to the surrounding environment and light. The digital billboards come equipped with light sensors that adjust brightness at different times of the day. These regulatory standards are for the betterment of society but are proving to be hindrances for the advertising business. The expansion of programmatic media buying is a growing trend in the field of digital out-of-home (DOOH) advertising. Programmatic advertising refers to the use of automated technology for buying advertising space in contrast to traditional methods of digital advertising. This method employs data insights and algorithms to display the appropriate advertisements to the appropriate person at the appropriate time and price. About 82% of viewers were able to recall a DOOH advertisement that they saw over a month ago. The brands have now expanded their in-house programmatic media buying capabilities. For instance, in April 2021, PubMatic, Inc., a sell-side platform that delivers superior results for digital advertising, announced today that BT, a multinational telecommunications company, and Essence, a data and measurement-driven agency part of GroupM, have successfully used a buyer-controlled fee structure to gain control and transparency over all programmatic inventory purchased through PubMatic. The collaboration between BT, Essence, and PubMatic has provided BT with improved visibility into how much of its total media spend reaches end publishers and has assisted them in investigating the 'unknown delta'—the lost or unaccounted-for ad spend between advertisers and publishers during a programmatic auction. In January 2021, Link Media Outdoor, a provider of traditional and digital billboards in the United States, acquired Thomas Outdoor Advertising, Inc.'s outdoor advertising assets for an unknown amount. Link's Kansas footprint has been considerably strengthened by the acquisition of the Thomas assets, which allows them to expand their service to advertisers and customers across the state. Thomas Outdoor Advertising, Inc. is a US-based billboard advertising company. Asia-Pacific was the largest region in the billboard and outdoor advertising market in 2022. North America was the second largest region in the global billboard and outdoor advertising market analysis. The regions covered in the global billboard and outdoor advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the billboard and outdoor advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The billboard and outdoor advertising market consists of revenue earned by entities by providing services such as creating and designing public display advertising campaign materials, such as printed, painted, or electronic displays, and/or place such displays on indoor or outdoor billboards and panels, or on or within transit vehicles or facilities, shopping malls, retail (in-store) displays, and other display structures or sites. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The billboard and outdoor advertising market research report is one of a series of new reports from The Business Research Company that provides billboard and outdoor advertising market statistics, including global and regional market sizes, competitors with a billboard and outdoor advertising market share, detailed billboard and outdoor advertising market segments, market trends and opportunities, and any further data you may need to thrive in the billboard and outdoor advertising industry. This billboard and outdoor advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital advertising refers to the services that promote businesses online, such as through search engines, social media, websites, and any other program that can be accessed digitally. Digital advertising helps achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales. The main platforms of digital advertising are mobile advertising (In-app and mobile web), desktop advertising, digital TV, and others. Digital television refers to the transmission of television signals using digital rather than analogue technologies. The various formats of ads include digital display ads (programmatic and non-programmatic transactions), internet paid search, social media, online video, and others and are used by media and entertainment, consumer goods and retail industry, banking, financial services, and insurance, the telecommunications and IT sector, the travel industry, the healthcare sector, manufacturing and supply chain, transportation and logistics, energy, power, and utilities, and others. The global digital advertising market is segmented - 1) By Platform: Mobile Ad (In-App and Mobile Web), Desktop Ad, Digital TV, Other Platforms 2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats 3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals The global digital advertising market size will grow from $178.29 billion in 2022 to $185.17 billion in 2023 at a compound annual growth rate (CAGR) of 3.9%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global digital advertising is expected to grow to $209.43 billion in 2027 at a CAGR of 3.1%. The internet user base's expansion coupled with self-service platforms is driving the global digital advertising market. The Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2020, the number of internet users in the world is 4.8 billion, which accounts for more than 60% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers’ attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market. Major players in the digital advertising market are Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, and Sina. The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. For instance, according to a 2020 Edelman study, seven out of ten consumers avoid ads by changing their media habits (49%) and using ad blockers (48%). In fact, according to Blockthrough’s March 2021 survey, about 40% of US internet users use ad blocker on any device. This is becoming a constraint for advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market's growth. Technological advancements such as AR (augmented reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in 2021, Snapchat, a pioneer in AR ads, launched a studio to assist clients in developing augmented reality advertising and experiences, as part of an effort to popularise the use of technology that can overlay computer-generated pictures over a person's perspective of the current world. AR ads are more than informative as people will have the ability to interact with the content rather than just viewing it. In November 2021, Entravision, an US-based media, marketing, and technology company acquired 365 Digital for an un-disclosed amount. Through this acquisition, Entravision would expand and strengthen its digital services into new emerging markets such as Africa. 365 Digital is a digital advertising solutions company based in South Africa that specialises in ad serving technology and solutions. North America was the largest region in the digital advertising market in 2022. Asia-Pacific was the second largest region in the digital advertising market report. The regions covered in the digital advertising analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the digital advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The digital advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in digital media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The digital advertising market research report is one of a series of new reports from The Business Research Company that provides digital advertising market statistics, including digital advertising industry global market size, regional shares, competitors with a digital advertising market share, detailed digital advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital advertising industry. This digital advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Out-of-home advertising, also known as outdoor advertising, refers to advertisements that reach customers while they are outside their homes. Out-of-home advertising publicizes a business's products as well as its services. The purpose of advertising is to attract new customers by reaching out to them with an effective ad strategy. The main types of out-of-home advertising are billboards, transport, street furniture, transit displays, and others. A billboard is a huge outdoor advertising structure (a billboard) that is commonly found in high-traffic areas, such as along major roads. The different platforms include static and digital and are used by the food and beverage industry, vehicle industry, health and medical industry, commercial and personal services, consumer goods, and others. The global out-of-home advertising market is segmented - 1) By Type: Billboard, Transport, Street Furniture, Transit Displays, Other Types 2) By Platform: Static, Digital 3) By Application: Food and Beverage Industry, Vehicle Industry, Health and Medical Industry, Commercial and Personal Services, Consumer Goods, Other Applications The global ooh out-of-home advertising market size grew from $28.48 billion in 2022 to $31.23 billion in 2023 at a compound annual growth rate (CAGR) of 9.7%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of the global out-of-home advertising is expected to grow from $43.96 billion in 2027 at a CAGR of 8.9%. The rising urban population has contributed to the growth of the out-of-home advertising market. The increase in the population in urban cities increases traffic congestion and waiting time. According to the INRIX 2020 Global Traffic Scorecard, London is ranked as the most congested city in the UK, with 69-hours time lost to traffic due to congestion, followed by Lincoln (47 hours) and Bristol (37 hours). With people spending more time outside their homes in traffic and other areas, OOH advertising holds the utmost importance in advertising. According to the UN World Urbanization Prospects revision, the urban population is expected to increase to 68% across the world by 2050. Over a third of expected urban growth will occur in just three countries—India, China, and Nigeria—and by 2050, the expected urban dwellers in India could be 416 million, China 255 million, and Nigeria 189 million. The rise in the urban population in developed and developing countries, which is contributing to the increasing traffic congestion, is driving the growth of out-of-home advertising market. Major players in the out-of-home advertising market are Daktronics Inc., JCDecaux SA, Lamar Advertising Co., OUTFRONT Media, Inc., Ströer SE & Co. KGaA, Clear Channel Outdoor Holdings Inc., Exterion Media, oOh!media Limited, Intersection and Watchfire Signs. The volatile cost of advertising is expected to limit the growth of the out-of-home advertising market. Billboard advertising costs are volatile and are influenced by a variety of factors, including circulation (the total volume of traffic passing by the billboard), demographics, and impressions. Additionally, the cost of designing an ad and the cost of building the physical one also influences the overall cost. According to Fit Small Business, a digital resource company, physical billboards cost $750 to $1,500 per month on average in rural areas, $1,500 to $2,000 per month in small to midsize towns, and $14,000 or more in major markets. Depending on the area, digital billboards might cost more than $15,000. For instance, physical billboard costs in Cedar Rapids are $550-$4,000 per month for a population of 209,658, and in Los Angeles they are $1,000-10,000 for a population of 10 million. These costs include only the rent, while the cost of designing an ad varies. Therefore, the volatility in the cost of advertising harms the out-of-home advertising market. Companies are increasingly using artificial intelligence to advertise their products. The major applications and benefits of artificial intelligence for digital out-of-home advertising are agile and trigger data-driven campaigns. For instance, McDonald’s used data like weather and time of day to remind consumers to promote ice cream sundaes on a hot day, and on the other hand, Coca-Cola promoted smart water when the temperature exceeded 21 degrees. Virgin Trains also used real-time traffic data to show motorists how much quicker their journey could have been by using trains. Therefore, AI and automation can optimise ads and update them creatively according to the data. In October 2021, American Outdoor, an outdoor advertising firm based in the US, acquired assets from Juggernaut Billboards for an undisclosed amount. The acquisition expands American Outdoor Advertising's portfolio, which already covers major markets in Arizona, Nevada and California. Juggernaut Billboard is a US-based company that provides billboard and mobile billboard advertising services in Puerto RiCo., Arizona, Texas, and Mexico. Asia-Pacific was the largest region in the out-of-home advertising market in 2022. North America was the second largest region in the global out-of-home advertising market share. The regions covered in the global Out-of-home advertising market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the out-of-home advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The Out-of-Home Advertising market consists of revenue earned by entities by providing services such as planning, developing, creating and managing advertisement and promotional activities in out of home advertisement facilities. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The out-of-home advertising market research report is one of a series of new reports from The Business Research Company that provides out-of-home advertising market statistics, including out-of-home advertising industry global market size, regional shares, competitors with an out-of-home advertising market share, detailed out-of-home advertising market segments, market trends and opportunities, and any further data you may need to thrive in the out-of-home advertising industry. This out-of-home advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.

Advertising agencies are in charge of initiating, managing and implementing paid marketing communications. It creates the ads, plans how, when, and where they will be delivered, and then delivers them to the client. The main types of advertising agencies are TV, digital, radio, print, out-of-home (OOH), and others. A digital agency is primarily concerned with marketing the company's products and services on the internet using website design and development, search engine optimization (SEO), content marketing, paid online advertising, social media, email marketing, and other services. The various modes of advertising include online advertising and offline advertising and are used by the following: banking, financial services, and insurance sector (BFSI), consumer goods and retail, government and public sector, IT & telecommunication, healthcare, and media & entertainment. The global advertising agencies market is segmented – 1) By Mode: Online Advertising, Offline Advertising 2) By Type: TV, Digital, Radio, Print, Out-of-home (OOH), Other Types 3) By End-User Industry: Banking, Financial Services, and Insurance Sector (BFSI), Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment The global advertising agencies market size will grow from $372.55 billion in 2022 to $391.6 billion in 2023 at a compound annual growth rate (CAGR) of 5.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size in the global advertising agencies is expected to grow to $463.83 billion in 2027 at a CAGR of 4.3%. An increase in advertisement spending across industries is expected to drive the demand for the advertising agencies market. Video and mobile ads are major contributors to the increase in ad investment. Digital advertising has recently surpassed total TV ad spending. For instance, according to WordStream, a marketing company, digital ad spend was estimated at $441 billion in 2022 and projected to reach $485 billion in 2023, globally. Similarly, according to the Global Digital Ad Trends report published by PubMatic 2020, a digital advertising technology company, the US digital ad spend was $129.3 billion in 2019 and is projected to reach $201.8 billion in 2023, constituting 66.7% of total spending. This shows that in the US, digital ad spending surpassed traditional media spending. The retail industry has the highest percentage of total advertising spend on advertising. Therefore, the rise in advertising spending is predicted to fuel the demand for the advertising agencies market. Major players in the advertising agencies market are Caveni Digital Solutions, Socialiency Advertising, Tegra, BrandBurp Digital, Plan Z, Titan SEO Group, Breakneck Creative, Thevisiontech, Dentsu Inc., WPP PLC and Omnicom Group Inc. The high cost of hiring an advertising agency, especially during tough economic times, is limiting the growth of the advertising agencies market. For instance, in smaller regions or markets, the cost of hiring an advertising agency could vary anywhere from $95 to $225 per hour, depending on the service and the skill of the person supplying that service. The average cost for digital marketing services ranges from $2,500 to $12,000 per month for small-to-midsized businesses (SMBs). Thus, the high costs associated with hiring an advertising agency are likely to hinder the growth of the market over the forecast period. The launch of artificial intelligence (AI) in advertising is gaining popularity in the advertising agencies market. Major players operating in the industry are continuously focused on introducing innovations and technologies to better serve the needs of consumers. For instance, as of MAY 2022, Kantar, launched Link AI for Digital. This is an artificial intelligence (AI) advertising testing tool designed for digital advertising formats. The Link AI for Digital solution predicts the in-market performance of a digital ad. The Link AI for Digital was trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions. In August 2021, Principle America Co. Ltd., a subsidiary of Tokyo-based digital marketing agency, Principle Company, acquired Eboost Consulting for an undisclosed amount. With this acquisition, Eboost will give its industry-leading social media advertising and PPC consulting services to Japanese companies growing into North America, as well as help U.S. organisations expand globally into the Japanese and APAC sectors. Eboost Consulting is a US-based digital marketing agency. North America was the largest region in the advertising agencies market in 2022. Western Europe was the second largest region in the global advertising agencies market share. The regions covered in the global advertising agencies market analysis report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the advertising agencies market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The advertising agencies market consists revenue earned by entities by involving in marketing activities such as planning, developing, creating and managing advertisement campaigns and promotional activities in newspapers, radio, television, websites and social media sites. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising content, media planning, and buying (i.e., placing advertising). The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The advertising agencies market research report is one of a series of new reports from The Business Research Company that provides advertising agencies market statistics, including advertising agencies industry global market size, regional shares, competitors with an advertising agencies market share, detailed advertising agencies market segments, market trends and opportunities, and any further data you may need to thrive in the advertising agencies industry. This advertising agencies market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Direct mail advertising is the process of direct marketing in which the mail is physically delivered to a prospect's mailbox via postal services or other delivery services which uses a broader messaging style and targets a larger customer base. The main types of direct mail advertising are postcards, self-mailers, letters and envelops, dimensional mailers, and catalogs. A self-mailer is a piece of promotional material that is sent without an envelope. It might range from a simple postcard to a detailed brochure or catalog. Retail, banks and financial institutions, commercial buildings, media and entertainment, government, and transportation all use direct mail advertising services. The different sizes of enterprises include large enterprises, as well as small and medium-sized enterprises. The global direct mail advertising market is segmented - 1) By Type: Postcards, Self-Mailers, Letters and Envelop, Dimensional Mailers, Catalogs 2) By End-User: Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation 3) By Enterprise Size: Large Enterprise, Small and Medium Enterprise The global direct mail advertising market size will grow from $74.65 billion in 2022 to $76.95 billion in 2023 at a compound annual growth rate (CAGR) of 3.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The market size of global direct mail advertising is expected to grow to $84.72 billion in 2027 at a CAGR of 2.4%. The benefits associated with direct mail advertising contributed to the growth of the direct mail advertising market. The major benefits associated with direct mail advertising include high read rate, response rate, and personalization. The tangible benefits that direct mail offers along with the facility that personal and special messages can be delivered to the target customers, builds trust in customers. Also, direct mail tends to have a longer shelf life than email or digital marketing. According to the Postary (Postcard Marketing & Direct Mail Platform), the average response rate of the direct mail is around 2.7% - 4.4%, while the email has around 0.6%, which is comparatively very low. The average open rate varies between 57.5% – 85%, and the average return on investment is $4.09 (£3.22) for $1.27 (£1) spent on direct mail. Such benefits from direct mail advertising drive the direct mail advertising market. Major players in the direct mail advertising market are RR Donnelley, Valassis, Dai Nippon, Harte Hanks, Quad/ Graphics, Cenveo, Hibbert, Gunderson Direct, Greetabl and SaasMQL. The high cost of direct mail advertising is expected to limit the growth of the direct mail advertising market. For instance, for a small business operating on a small marketing budget, a direct mail advertising campaign can result in high costs. Direct mailing costs include the price of the postage, professional printing, design cost, and costs for hiring services of a professional copywriter to create a persuasive message. In addition to this constraint, direct mail is considered junk mail by the consumers. According to a study, more than 90 percent of direct mails are tossed away without opening or reading. Therefore, to reach the customer with mail, the mail sent should be creative and to create such mail, the cost increases. The high cost of direct mail advertising hinders the direct mail advertising market. Direct mail advertisers are using 3D mail campaigns to modernize direct mail advertising. 3D direct mail campaigns are interactive as well as provide a visual media experience to the target customers. For instance, in March 2021, R.R. Donnelley & Sons Company), a leading global provider of marketing and business communications, announced the launch of a portfolio of 3D solutions to assist manufacturers and retailers in creating rich user experiences and accelerating time-to-market. RRD's end-to-end 3D suite, which enables simulations and digital prototyping that maximise the potential of augmented reality (AR) and mixed reality, is designed to utilise the power of emerging technologies such as 5G and spatial web for the Internet of Everything (IoE) (MR). North America was the largest region in the direct mail advertising market in 2022. Western Europe was the second largest region in the direct mail advertising market report. The regions covered in the direct mail advertising industry report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. The countries covered in the direct mail advertising market are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, the UK, and the USA. The direct mail advertising market consists of revenues earned by entities by providing services such as creating and designing advertisement and promotional activities campaigns for the purpose of distributing advertising materials (e.g., coupons, flyers, samples) or specialties (e.g., keychains, magnets, pens with customized messages imprinted) by mail or other direct distributions. The content and mode of advertisement can be customized according to the target audience. These establishments may also compile, maintain, sell, and rent mailing lists. The revenues earned by distributing and delivering advertisements, such as sample products, door-to-door promotion, placing brochures and flyers are not included in this market. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for specified geography are consumption values – that is, they are revenues generated by organizations in the specified geography within the specified market, irrespective of where they are produced. It does not include revenues from resales either further along the supply chain or as part of other products. The direct mail advertising market research report is one of a series of new reports from The Business Research Company that provides direct mail advertising market statistics, including direct mail advertising industry global market size, regional shares, competitors with a direct mail advertising market share, detailed direct mail advertising market segments, market trends and opportunities, and any further data you may need to thrive in the direct mail advertising industry. This direct mail advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.