1. Executive Summary2. Table of Contents
3. List of Figures
4. List of Tables
5. Report Structure
6. Introduction and Market Characteristics
6.1. General Market Definition
6.2. Summary
6.3. Marketing Research And Analysis Services Market Definition and Segmentations
6.4. Market Segmentation By Type
6.4.1. Quantitative Research
6.4.2. Qualitative Research
6.5. Segmentation By Research Source
6.5.1. Primary Research
6.5.2. Secondary Research
6.6. Sampling
7. Major Market Trends
7.1. Use Of Artificial Intelligence (AI)
7.2. Agile Market Research For Faster Insights
7.3. Virtual Reality Technology For Conducting Marketing Research
7.4. New Advancements In Product Sampling
7.5. Micro Surveys Replacing Lengthy Surveys
7.6. Longitudinal Market Research and Tracking
7.7. Social Listening
7.8. Social Sampling
7.9. Blockchain In Marketing Research And Analysis Services
7.10. Strategic Partnerships
8. Global Market Size and Growth
8.1. Market Size
8.2. Historic Market Growth, 2016 – 2021, Value ($ Million)
8.2.1. Market Drivers 2016 – 2021
8.2.2. Market Restraints 2016 – 2021
8.3. Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
8.3.1. Market Drivers 2021 – 2026
8.3.2. Market Restraints 2021 – 2026
9. Global Sampling Market
9.1. Global Sampling Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
9.2. Global Sampling Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
10. Global Marketing Research And Analysis Services Market Segmentation
10.1. Global Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
10.2. Global Marketing Research And Analysis Services Market, Segmentation By Research Source, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11. Marketing Research And Analysis Services Market, Regional and Country Analysis
11.1. Global Marketing Research And Analysis Services Market, By Region, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
11.2. Global Marketing Research And Analysis Services Market, By Country, Historic and Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12. Asia-Pacific Market
12.1. Summary
12.2. Market Overview
12.2.1. Region Information
12.2.2. Market Information
12.2.3. Background Information
12.2.4. Government Initiatives
12.2.5. Regulations
12.2.6. Regulatory Bodies
12.2.7. Major Associations
12.2.8. Taxes Levied
12.2.9. Corporate Tax Structure
12.2.10. Investments
12.2.11. Major Companies
12.3. Asia-Pacific Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.4. Asia-Pacific Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.5. Asia-Pacific Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.6. Asia-Pacific Marketing Research And Analysis Services Market: Country Analysis
12.7. China Market
12.8. Summary
12.9. Market Overview
12.9.1. Country Information
12.9.2. Market Information
12.9.3. Background Information
12.9.4. Government Initiatives
12.9.5. Regulations
12.9.6. Regulatory Bodies
12.9.7. Major Associations
12.9.8. Taxes Levied
12.9.9. Corporate Tax Structure
12.9.10. Investments
12.9.11. Major Companies
12.10. China Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.11. China Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.12. China Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.13. India Market
12.14. India Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.15. India Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.16. India Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.17. Japan Market
12.18. Japan Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.19. Japan Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.20. Japan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.21. Australia Market
12.22. Australia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.23. Australia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.24. Australia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.25. Indonesia Market
12.26. Indonesia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.27. Indonesia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.28. Indonesia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.29. South Korea Market
12.30. South Korea Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.31. South Korea Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.32. South Korea Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.33. Philippines Market
12.34. Philippines Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.35. Philippines Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.36. Philippines Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.37. Vietnam Market
12.38. Vietnam Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.39. Vietnam Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.40. Vietnam Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.41. Singapore Market
12.42. Singapore Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.43. Singapore Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.44. Singapore Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.45. Malaysia Market
12.46. Malaysia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.47. Malaysia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.48. Malaysia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.49. Thailand Market
12.50. Thailand Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.51. Thailand Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.52. Thailand Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.53. Hong Kong Market
12.54. Hong Kong Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.55. Hong Kong Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.56. Hong Kong Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
12.57. Taiwan Market
12.58. Taiwan Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
12.59. Taiwan Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
12.60. Taiwan Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13. Western Europe Market
13.1. Summary
13.2. Market Overview
13.2.1. Region Information
13.2.2. Market Information
13.2.3. Background Information
13.2.4. Government Initiatives
13.2.5. Regulations
13.2.6. Regulatory Bodies
13.2.7. Major Associations
13.2.8. Taxes Levied
13.2.9. Corporate Tax Structure
13.2.10. Investments
13.2.11. Major Companies
13.3. Western Europe Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.4. Western Europe Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.5. Western Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.6. Western Europe Marketing Research And Analysis Services Market: Country Analysis
13.7. UK Market
13.8. UK Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.9. UK Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.10. UK Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.11. Germany Market
13.12. Germany Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.13. Germany Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.14. Germany Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
13.15. France Market
13.16. France Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
13.17. France Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
13.18. France Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14. Eastern Europe Market
14.1. Summary
14.2. Market Overview
14.2.1. Region Information
14.2.2. Market Information
14.2.3. Background Information
14.2.4. Government Initiatives
14.2.5. Regulations
14.2.6. Regulatory Bodies
14.2.7. Major Associations
14.2.8. Taxes Levied
14.2.9. Corporate Tax Structure
14.2.10. Investments
14.2.11. Major Companies
14.3. Eastern Europe Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
14.4. Eastern Europe Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
14.5. Eastern Europe Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
14.6. Eastern Europe Marketing Research And Analysis Services Market: Country Analysis
14.7. Russia Market
14.8. Russia Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
14.9. Russia Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
14.10. Russia Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
15. North America Market
15.1. Summary
15.2. Market Overview
15.2.1. Region Information
15.2.2. Market Information
15.2.3. Background Information
15.2.4. Government Initiatives
15.2.5. Regulations
15.2.6. Regulatory Bodies
15.2.7. Major Associations
15.2.8. Taxes Levied
15.2.9. Corporate Tax Structure
15.2.10. Investments
15.2.11. Major Companies
15.3. North America Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
15.4. North America Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
15.5. North America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
15.6. North America Marketing Research And Analysis Services Market: Country Analysis
15.7. USA Market
15.8. Summary
15.9. Market Overview
15.9.1. Country Information
15.9.2. Market Information
15.9.3. Background Information
15.9.4. Government Initiatives
15.9.5. Regulations
15.9.6. Regulatory Bodies
15.9.7. Taxes Levied
15.9.8. Corporate Tax Structure
15.9.9. Investments
15.9.10. Major Companies
15.10. USA Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
15.11. USA Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
15.12. USA Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
16. South America Market
16.1. Summary
16.2. Market Overview
16.2.1. Region Information
16.2.2. Market Information
16.2.3. Background Information
16.2.4. Government Initiatives
16.2.5. Regulations
16.2.6. Regulatory Bodies
16.2.7. Major Associations
16.2.8. Taxes Levied
16.2.9. Corporate Tax Structure
16.2.10. Investments
16.2.11. Major Companies
16.3. South America Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
16.4. South America Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
16.5. South America Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
16.6. South America Marketing Research And Analysis Services Market: Country Analysis
16.7. Brazil Market
16.8. Brazil Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
16.9. Brazil Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
16.10. Brazil Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
17. Middle East Market
17.1. Summary
17.2. Market Overview
17.2.1. Region Information
17.2.2. Market Information
17.2.3. Government Initiatives
17.2.4. Regulations
17.2.5. Regulatory bodies
17.2.6. Major Associations
17.2.7. Taxes Levied
17.2.8. Corporate Tax Structure
17.2.9. Investments
17.2.10. Major Companies
17.3. Middle East Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
17.4. Middle East Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
17.5. Middle East Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
18. Africa Market
18.1. Summary
18.2. Market Overview
18.2.1. Region Information
18.2.2. Market Information
18.2.3. Government Initiatives
18.2.4. Regulations
18.2.5. Regulatory bodies
18.2.6. Major Associations
18.2.7. Taxes Levied
18.2.8. Corporate Tax Structure
18.2.9. Major Companies
18.3. Africa Marketing Research And Analysis Services Market, Historic Market Growth, 2016 – 2021, Value ($ Million)
18.4. Africa Marketing Research And Analysis Services Market, Forecast Market Growth, 2021 – 2026, 2031F Value ($ Million)
18.5. Africa Marketing Research And Analysis Services Market, Segmentation By Type, Historic And Forecast, 2016 – 2021, 2026F, 2031F, Value ($ Million)
19. Competitive Landscape and Company Profiles
20. Company Profiles
20.1. Gartner, Inc
20.1.1. Company Overview
20.1.2. Products And Services
20.1.3. Business Strategy
20.1.4. Financial Overview
20.2. Nielsen Holdings PLC
20.2.1. Company Overview
20.2.2. Products And Services
20.2.3. Business Strategy
20.2.4. Financial Overview
20.3. S&P Global Inc
20.3.1. Company Overview
20.3.2. Products And Services
20.3.3. Business Strategy
20.3.4. Financial Overview
20.4. Ipsos Group S.A.
20.4.1. Company Overview
20.4.2. Products And Services
20.4.3. Business Strategy
20.4.4. Financial Overview
20.5. Moody's Corporation
20.5.1. Company Overview
20.5.2. Products And Services
20.5.3. Business Strategy
20.5.4. Financial Overview
21. Key Mergers and Acquisitions
21.1. Avania Acquired IMARC
21.2. Kantar Acquired MeMo2
21.3. Kantar Acquired Numerator
21.4. Schlesinger Group Acquired Market Cube
21.5. Verdane Capital Acquired Confirmit
21.6. Escalent Acquired Javelin Strategy & Research
22. Opportunities And Strategies
22.1. Global Marketing Research And Analysis Services Market In 2026 – Countries Offering Most New Opportunities
22.2. Global Marketing Research And Analysis Services Market In 2026 – Segments Offering Most New Opportunities
22.3. Global Marketing Research And Analysis Services Market In 2026 – Growth Strategies
22.3.1. Market Trend Based Strategies
22.3.2. Competitor Strategies
23. Marketing Research And Analysis Services Market, Conclusions And Recommendations
23.1. Conclusions
23.2. Recommendations
23.2.1. Product
23.2.2. Place
23.2.3. Price
23.2.4. Promotion
23.2.5. People
24. Appendix
24.1. Market Data Sources
24.2. Research Methodology
24.3. Currencies
24.4. The Business Research Company
24.5. Copyright and Disclaimer