Strawberries Market Size 2024 And Growth Rate

The strawberries market size has grown steadily in recent years. It will grow from $15.30 billion in 2023 to $15.88 billion in 2024 at a compound annual growth rate (CAGR) of 3.8%. The growth in the historic period can be attributed to increasing consumer awareness regarding the nutritional benefits, expansion of distribution channels, increasing demand for processed strawberry products, growing health consciousness among consumers, and government initiatives promoting strawberry cultivation.

Strawberries Market Growth Forecast

The strawberries market size is expected to see steady growth in the next few years. It will grow to $18.66 billion in 2028 at a compound annual growth rate (CAGR) of 4.1%. The growth in the forecast period can be attributed to increasing urbanization and population growth, expansion of retail infrastructure, increasing consumer preference for natural and organic food products, growing emphasis on health and wellness trends, and a rise in climate change adaptation. Major trends in the forecast period include the adoption of precision agriculture techniques, advances in biotechnology and genetics, innovations in post-harvest technologies, integration of robotics and automation solutions, and the development of value-added strawberry products.

Strawberries Market Driver: Growing Plant-Based Food Trend Fuels Demand For Strawberries Market

The rising shift of consumers towards plant-based foods is expected to propel the growth of the strawberries market going forward. Plant-based foods refer to products derived solely from plants, excluding any ingredients of animal origin, providing alternatives to traditional animal-based foods. The shift towards plant-based foods is due to growing concerns about environmental sustainability, animal welfare, and the health benefits of plant-based diets. Strawberries are frequently used in plant-based consumption as a flavorful addition to smoothies, salads, and plant-based desserts, providing natural sweetness and vibrant color while contributing to a nutritious, plant-based diet. For instance, in April 2023, according to a report published by the Plant-Based Foods Association, a US-based trade association representing the plant-based food industry, around 70% of the total U.S. population consumed plant-based foods in 2022, up from 66% in 2021. Further, plant-based foods maintained 6.6% sales growth in 2022, an increase from 5.9% in 2021. Therefore, the rising shift of consumers towards plant-based foods is driving the growth of the strawberries market.

Global Strawberries Market Major Players

Major companies operating in the strawberries market report are Hershey Foods Corporation; Dole PLC; J.M. Smucker Company; Del Monte Pacific Limited; Ocean Spray Cranberries Inc.; Seneca Foods Corporation; Hero AG; Keelings Ltd.; Welch Foods Inc; Monin Inc.; Driscoll’s Inc.; Andros Groupe; R. Torre And Company Inc.; Mirak Group Inc.; Berry Gardens Ltd.; Stonewall Kitchen LLC; Wilkin And Sons Ltd.; Naturipe Farms LLC; BelOrta cvba; Goknur Gida Sanayi ve Ticaret Anonim Sirketi; Mrs. Miller's Homemade Jams LLC; ST. DALFOUR INTERNATIONAL INCORPORATED

Global Strawberries Market Trend: Strawberry Cultivation Robots Revolutionize Agricultural Practices

Major companies operating in the strawberries market are focusing on developing innovative cultivation technologies, such as strawberry cultivation robots, to gain a competitive edge in the market. A strawberry cultivation robot is a specialized automated agricultural machine designed to perform tasks related to cultivating strawberries. For instance, in December 2022, HarvestX Inc., a US-based company developing agricultural robots and software for automated farming, launched an automated strawberry cultivation solution that uses their newly developed robot XV3. This technology combines robotics and AI to automate plants' management, pollination, and harvesting processes in indoor vertical farms, ensuring stable production and cost reduction. Compared to previous models, the XV3 robot offers higher accuracy and scalability, allowing for its efficient implementation in various indoor vertical farm environments. The technology aims to address labor shortages and significantly reduce labor costs in strawberry cultivation.

Strawberries Market Merger And Acquisition: Surexport Expands Strawberry Production to Northern Europe with Acquisition of Jong Fruit

In December 2023, Surexport Cia. Agricola S.L., a Spain-based producer and distributor of fruits and vegetables, acquired the majority stake in Jong Fruit B.V. for an undisclosed amount. This acquisition aims to expand Surexport’s strawberry production capabilities to Northern Europe, mainly Northwest Europe, strengthening its year-round production capacity. Jong Fruit B.V. is a Netherlands-based company specializing in year-round cultivation of strawberries.

Regional Insights For The Global Strawberries Market

Asia-Pacific was the largest region in the strawberries market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the strawberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

Strawberries Market Definition And Segments

Strawberries are small, sweet, red fruits that grow on low, creeping plants of Fragaria. They are characterized by their bright red color, juicy texture, and sweet flavor. Strawberries are rich in vitamin C, fiber, and antioxidants, making them a popular and nutritious fruit. They are typically harvested during the spring and summer months and are widely cultivated in many parts of the world.

The main types of strawberries are June bearing strawberries, ever strawberries strawberry, and day neutral Strawberry. June-bearing strawberries are a type of strawberry plant that typically produces a single large crop of berries during a concentrated period in late spring to early summer, usually in June. Strawberries are categorized as organic and conventional. These are sold through various sales channels, including supermarkets or hypermarkets, convenience stores, independent retailers, and online sales, and are used in food and beverage and cosmetics and personal care applications.

The strawberries market covered in this report is segmented –

1) By Type: June Bearing Strawberry, Ever Bearing Strawberry, Day Neutral Strawberry

2) By Category: Organic, Conventional

3) By Sales Channel: Supermarkets Or Hyper Markets, Convenience Stores, Independent Retailers, Online Sales

4) By Application: Food And Beverage, Cosmetics And Personal Care

The strawberries market size has grown steadily in recent years. It will grow from $15.30 billion in 2023 to $15.88 billion in 2024 at a compound annual growth rate (CAGR) of 3.8%. The growth in the historic period can be attributed to increasing consumer awareness regarding the nutritional benefits, expansion of distribution channels, increasing demand for processed strawberry products, growing health consciousness among consumers, and government initiatives promoting strawberry cultivation.

The strawberries market size is expected to see steady growth in the next few years. It will grow to $18.66 billion in 2028 at a compound annual growth rate (CAGR) of 4.1%. The growth in the forecast period can be attributed to increasing urbanization and population growth, expansion of retail infrastructure, increasing consumer preference for natural and organic food products, growing emphasis on health and wellness trends, and a rise in climate change adaptation. Major trends in the forecast period include the adoption of precision agriculture techniques, advances in biotechnology and genetics, innovations in post-harvest technologies, integration of robotics and automation solutions, and the development of value-added strawberry products.

Growing Plant-Based Food Trend Fuels Demand For Strawberries Market

The rising shift of consumers towards plant-based foods is expected to propel the growth of the strawberries market going forward. Plant-based foods refer to products derived solely from plants, excluding any ingredients of animal origin, providing alternatives to traditional animal-based foods. The shift towards plant-based foods is due to growing concerns about environmental sustainability, animal welfare, and the health benefits of plant-based diets. Strawberries are frequently used in plant-based consumption as a flavorful addition to smoothies, salads, and plant-based desserts, providing natural sweetness and vibrant color while contributing to a nutritious, plant-based diet. For instance, in April 2023, according to a report published by the Plant-Based Foods Association, a US-based trade association representing the plant-based food industry, around 70% of the total U.S. population consumed plant-based foods in 2022, up from 66% in 2021. Further, plant-based foods maintained 6.6% sales growth in 2022, an increase from 5.9% in 2021. Therefore, the rising shift of consumers towards plant-based foods is driving the growth of the strawberries market.

Major companies operating in the strawberries market report are Hershey Foods Corporation; Dole PLC; J.M. Smucker Company; Del Monte Pacific Limited; Ocean Spray Cranberries Inc.; Seneca Foods Corporation; Hero AG; Keelings Ltd.; Welch Foods Inc; Monin Inc.; Driscoll’s Inc.; Andros Groupe; R. Torre And Company Inc.; Mirak Group Inc.; Berry Gardens Ltd.; Stonewall Kitchen LLC; Wilkin And Sons Ltd.; Naturipe Farms LLC; BelOrta cvba; Goknur Gida Sanayi ve Ticaret Anonim Sirketi; Mrs. Miller's Homemade Jams LLC; ST. DALFOUR INTERNATIONAL INCORPORATED

Strawberry Cultivation Robots Revolutionize Agricultural Practices

Major companies operating in the strawberries market are focusing on developing innovative cultivation technologies, such as strawberry cultivation robots, to gain a competitive edge in the market. A strawberry cultivation robot is a specialized automated agricultural machine designed to perform tasks related to cultivating strawberries. For instance, in December 2022, HarvestX Inc., a US-based company developing agricultural robots and software for automated farming, launched an automated strawberry cultivation solution that uses their newly developed robot XV3. This technology combines robotics and AI to automate plants' management, pollination, and harvesting processes in indoor vertical farms, ensuring stable production and cost reduction. Compared to previous models, the XV3 robot offers higher accuracy and scalability, allowing for its efficient implementation in various indoor vertical farm environments. The technology aims to address labor shortages and significantly reduce labor costs in strawberry cultivation.

Surexport Expands Strawberry Production to Northern Europe with Acquisition of Jong Fruit

In December 2023, Surexport Cia. Agricola S.L., a Spain-based producer and distributor of fruits and vegetables, acquired the majority stake in Jong Fruit B.V. for an undisclosed amount. This acquisition aims to expand Surexport’s strawberry production capabilities to Northern Europe, mainly Northwest Europe, strengthening its year-round production capacity. Jong Fruit B.V. is a Netherlands-based company specializing in year-round cultivation of strawberries.

Asia-Pacific was the largest region in the strawberries market in 2023. North America is expected to be the fastest-growing region in the forecast period. The regions covered in the strawberries market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the strawberries market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The strawberries market consists of sales of frozen strawberries, strawberry sauce, syrup, jams, and juice. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The strawberries market research report is one of a series of new reports from The Business Research Company that provides strawberries market statistics, including strawberries industry global market size, regional shares, competitors with a strawberries market share, detailed strawberries market segments, market trends and opportunities, and any further data you may need to thrive in the strawberries industry. This strawberries market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.