Processed Barley Products Market Entry Study- Singapore And Malaysia

The client was interested in assessing Singapore and Malaysia as a potential markets for barley products. In particular they wanted to know: Current market size, growth and forecast Market trends Competitor scenario Pricing structure for competing Distribution focus for functional View of professionals Market attractiveness for a new entrant

Research findings were delivered as a report that included: Detailed findings on the market in Singapore and Malaysia Market trends Market volume and market share Products and prices Consumer base Competition Company profiles of top companies Highlights of all interviews

16 interviews conducted in Malaysia and Singapore Secondary information was gathered through relevant sources such as competitor company websites, industry associations, etc. We conducted research through:- In depth interviews including both open questions and closed quantitative questions. All calls recorded or carefully noted with the permission of the respondent. Market sizing was done by using production, imports,exports to get the total volume consumed in each country.

The client used the study to plan the market entry strategy into the market.