Consumer Satisfaction Survey On Fruit Drink

Our client is a leader in FMCG sector. They had introduced new flavor fruit drink in Indian market. Client wanted TBRC to conduct consumer satisfaction survey for the product. Client wanted this study to be focused on: Indian fruit drink market Target 500 consumers for the survey and record their responses. SWOT analysis for the drink from the responses Porters five force Model Recommendations

The deliverable was in the form of a word document that cover: Detailed findings on Indian fruit drink market SWOT and porters five force model for client product Survey findings all grouped and analyzed based on responses. Analysis was done based on following parameters: Age group Product taste and price Packaging Recommendations and highlights of all interviews

The methodology used for the study included: Secondary Research: Indian fruit drink market in detail Focused on client’s drink specifications and the target group Primary Research: Identified the target group and details of respondents collected from survey panels Designed a questionnaire and responses of target group are recorded The parameters on which focus was made were: Product awareness and availability Age Price Taste Packaging Probability of consumer trying client’s product

The client was very pleased with the report as it helped them to position themselves in a better way in the market