Media Coverage

Film And Video Market Definition

A film refers to a collection of moving pictures that are displayed on a screen and generally have sound to tell a story. A video refers to a recording of a movie or television show that may be seen on a television. The film and video market consists of sales of products and services related to film and video by entities (organizations, sole traders, and partnerships) that produce or distribute motion pictures, videos, television programs or commercials, exhibit motion pictures or provide postproduction and related services. The film and video market includes film and video production, film and video distribution, post-production services, film and video theatres and other film and video industries.

Media Streaming Market Definition And Segments

Media streaming refers to the continuous delivery of audio, video, or multimedia content over the Internet in real-time. Instead of downloading an entire file before playing it, streaming allows users to access and consume content almost instantly, as it is delivered in a continuous stream of data. The main content types of media streaming are music streaming and video streaming. Music streaming is a service where people can listen to music online without downloading it, it gets revenue through advertising and subscription, it can be available in smartphones and tablets, laptops and desktops, smart TVs, and gaming consoles, and it is used in commercial, and residential. The media streaming market covered in this report is segmented – 1) By Content Type: Music Streaming, Video Streaming 2) By Revenue Model: Advertising, Subscription 3) By Streaming Platform: Smartphone and Tablet, Laptop and Desktop, Smart TV, Gaming Console 4) By End-Use: Commercial, Residential The media streaming market size has grown strongly in recent years. It will grow from $124.08 billion in 2023 to $135.03 billion in 2024 at a compound annual growth rate (CAGR) of 8.8%. The growth in the historic period can be attributed to growing demand for subscription services, availability of original and region-specific content, popularity of live sports streaming, lockdown-driven viewership spike, growing preference for online streaming services. The media streaming market size is expected to see strong growth in the next few years. It will grow to $186.68 billion in 2028 at a compound annual growth rate (CAGR) of 8.4%. The growth in the forecast period can be attributed to rising internet penetration and high-speed access, enhanced customer experience and personalization, changing strategies by vendors, advertising and revenue models. Major trends in the forecast period include continued global expansion, advancements in streaming technology, integration of blockchain and decentralized technologies, personalization through ai and machine learning, and multi-platform viewing experiences.

Surging SVoD Adoption As A Driving Force In Media Streaming Market Growth

The growing adoption of subscription video-on-demand (SVoD) services is expected to propel the growth of the media-streaming market moving forward. Subscription video-on-demand (SVoD) services refer to digital streaming platforms that provide users with access to a vast library of video content for a recurring subscription fee. The adoption of subscription video-on-demand (SVoD) services is on the rise due to SVoD platforms offer consumers a vast library of content that can be accessed anytime, anywhere, providing unprecedented convenience and flexibility compared to traditional television broadcasting. For instance, in 2023, according to a survey conducted by Instituto Brasileiro de Geografia e Estatística (IBGE), a Brazil-based government agency, it is found that 43.4%of households with TVs had access to SVoD services, which equivalent to 31.1 million homes. This represents a 27.8% increase when compared to 2021 and up 16.5%from previous years. Therefore, the growing adoption of subscription video-on-demand services is driving the growth of the media streaming market. Major companies operating in the media streaming market are Amazon.com Inc., Apple Inc., Microsoft Corporation, American Telephone and Telegraph Company, The Walt Disney Company, Tencent Holdings Limited, Netflix Inc., ViacomCBS Inc., NBCUniversal, Baidu Inc., Discovery Inc., Spotify Technology S.A., Hulu LLC, British Broadcasting Corporation, British Broadcasting Corporation, Roku Inc., Pandora Media Inc., Zee Entertainment Enterprises, Deezer SA, iFlix Sdn Bhd, Redbox Automated Retail LLC, CuriosityStream, Cinedigm Corporation, Kanopy, Ellation Inc.

The Rise of Video Streaming Solutions in the Media

Major companies operating in the media streaming market are developing innovative technologies, such as Communication Studio, a video streaming solution to increase their profitability in this market. This technology aims to provide a branded and seamless experience for reaching and engaging stakeholders, both internally and externally, and to create a consumer-centric streaming experience for various internal communications needs, such as onboarding, company-wide updates, and training. For instance, in 2023, Brightcove, a US-based public company, launched Brightcove Communications Studio. It is a video streaming solution designed to enhance internal communications capabilities, aiming to help HR (Human Relations) and communications professionals build deeper relationships and better engage with their internal stakeholders. It offers a range of features, including video carousels, organized collections, and analytics capabilities, to help companies communicate with their employees more effectively

AT&T’s WarnerMedia Acquired Discovery Inc. To Strengthen Its Position In Media And Streaming

In April 2022, AT&T’s WarnerMedia, a US-based mass media and entertainment company, acquired Discovery Inc. for $43 billion. The acquisition aimed to combine the two companies to create a premier standalone global media and entertainment company, Warner Bros. Discovery Inc., which would strengthen WarnerMedia's position in media and streaming and provide an opportunity for AT&T to focus on its growth areas of 5G and fiber, strengthen its balance sheet, and reduce its debt. Discovery Inc. is a US-based subscription video on-demand over-the-top streaming service provider. North America was the largest region in the media streaming market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the media streaming market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the media streaming market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The media streaming market includes revenues earned by entities by providing services such as video-on-demand (VOD) services, music streaming services, live TV streaming services, educational streaming services, fitness streaming services, news streaming platforms, and art and culture streaming platforms. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The media streaming market research report is one of a series of new reports from The Business Research Company that provides media streaming market statistics, including media streaming industry global market size, regional shares, competitors with media streaming market share, detailed media streaming market segments, market trends, and opportunities, and any further data you may need to thrive in the media streaming industry. This media streaming market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Social Media Platforms Market Definition And Segments

Social media platforms are online digital spaces or websites that enable users to create, share, and interact with content socially and interactively. These platforms provide tools and features that facilitate the creation and exchange of user-generated content, fostering communication and engagement among individuals, communities, and organizations. The main types of social media platforms are social networking, photo sharing, video sharing, interactive media, and blogging or community building. Social networking refers to the practice of individuals or groups connecting and interacting with each other through online platforms, websites, or applications, they are used in retail and e-commerce, automotive, healthcare and pharmaceutical, media and entertainment, travel and tourism, and government, and used for personal, small and medium-sized enterprises, and large enterprises. The social media platforms market covered in this report is segmented – 1) By Type: Social Networking, Photo Sharing, Video Sharing, Interactive Media, Blogging or Community Building 2) By Application: Retail and E-Commerce, Automotive, Healthcare and Pharmaceutical, Media and Entertainment, Travel and Tourism, Government 3) By End Users: Personal, Small and Medium-sized Enterprises, Large Enterprises The social media platforms market size has grown exponentially in recent years. It will grow from $746.50 billion in 2023 to $744.33 billion in 2024 at a compound annual growth rate (CAGR) of 35.2%. The growth in the historic period can be attributed to rapid internet adoption, mobile revolution, social networking and connectivity, adoption of business pages, and content discovery algorithms. The social media platforms market size is expected to see exponential growth in the next few years. It will grow to $2458.11 billion in 2028 at a compound annual growth rate (CAGR) of 34.7%. The growth in the forecast period can be attributed to ai-driven personalization, video dominance, niche communities and micro-influencers, privacy-centric features. Major trends in the forecast period include metaverse exploration, social activism and corporate social responsibility, remote work and professional networking, authenticity and user-generated content, virtual events and experiences.

The Nexus Between Increasing Internet Penetration and Social Media Platform Expansion

Increasing internet penetration is expected to propel the growth of the Social media platforms market moving forward. Internet penetration refers to the percentage of the population of a specific geographic area, such as a country or region that has access to the Internet. Increasing internet penetration enhances access to information, education, and economic opportunities, fostering global connectivity and digital inclusion. The increasing internet penetration can be attributed to several factors such as affordability, e-commerce development, and social media influence. Internet penetration is directly linked to the growth and expansion of social media platforms, as greater connectivity facilitates wider access to these digital networks, driving user engagement, and fostering market expansion. For instance, in 2023, according to Meltwater, a US-based software as a service (SaaS) solution and the world's first online media monitoring company states that the median age of the United Kingdom's population is 40.0. Total internet users in the UK were 66.11 million, analysis indicates that internet users in the UK increased by 224 thousand (+0.3 percent) between 2022 and 2023. Therefore, the increasing internet penetration is driving the growth of the social media platforms market. Major companies operating in the social media platforms market are LinkedIn, Pinterest, Twitter, Youtube, Reddit, Snap Inc., Meta Platforms, Douyin, Tencent, TikTok, Sina, line corporation, Tagged Inc., Tumblr Inc., Ask.fm, Classmates, Facebook Inc., Flickr, Google+, Meetup, MeetMe Inc., Viber Media S.à r.l., Mix.com Inc., Classmates Online Inc., Mastodon Social Inc., Sina Corporation, Parler LLC

Meta's Response To Evolving Social Media Trends

Major companies operating in the social media platform market are focusing on technologies such as Threads App to meet the growing demand for social media platforms. The app allows users to share text updates, photos, and videos with their Instagram followers. For instance, in July 2023, Meta a US-based social technology company, launched the Threads App built by the Instagram team, for sharing text updates and joining public conversations. Threads is closely tied to Instagram, and users need an Instagram account to join. The app is available for iOS and Android, and it is designed to provide a Twitter-like experience with easy links to Instagram. Users can share Threads posts to their Instagram Story and Feed, as well as to other platforms.

Acadium Partners With Planable To Simplify Social Media Management For Users

In March 2021, Acadium, a Canada-based software company partnered with Planable. This partnership assists users in social media management. Through this partnership, Acadium users will find it simpler to manage their social media content and work together with their social media apprentices. Planable is a UK-based social media collaboration platform that allows marketers to plan, collaborate, approve, and schedule their social media posts. Asia-Pacific was the largest region in the social media platforms market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the social media platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the social media platforms market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The social media platforms market consists of revenues earned by entities by providing services such as profile creation and management, content sharing, connectivity and networking, and live streaming. The market value includes the value of related goods sold by the service provider or included within the service offering. The social media platforms market also includes sales of advertising products, analytics tools, content creation and editing tools, privacy and security features, APIs, and developer tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The social media platforms market research report is one of a series of new reports from The Business Research Company that provides social media platforms market statistics, including social media platforms industry global market size, regional shares, competitors with social media platforms market share, detailed social media platforms market segments, market trends, and opportunities, and any further data you may need to thrive in the social media platforms industry. This social media platforms market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Broadcast Automation Software Market Definition And Segments

Broadcast automation software is a suite of tools designed to streamline broadcasting operations across various platforms and databases. It optimizes workflows, enhances flexibility, and ensures seamless integration with IT environments and video server solutions. It enhances efficiency, reduces manual intervention, and improves the overall broadcasting experience for both broadcasters and viewers. The main types of broadcast automation software products are web-based and hybrid. Web-based refers to software that allows radio broadcasters to upload and store pre-recorded content on a computer hard disk or cloud-based solution, which can then be broadcast directly from that computer. The various solutions include software and services, which are used for several applications, including entertainment, healthcare, education, government, and others. The broadcast automation software market covered in this report is segmented – 1) By Product: Web-Based, Cloud-Based, Hybrid 2) By Solution: Software, Service 3) By Application: Entertainment, Healthcare, Education, Government, Other Applications The broadcast automation software market size has grown exponentially in recent years. It will grow from $1.74 billion in 2023 to $2.13 billion in 2024 at a compound annual growth rate (CAGR) of 22.1%. The growth in the historic period can be attributed to growing complexity in broadcast media planning, increase in the adoption of cloud-based solutions, increasing demand for smart devices, increased need for operational efficiency and cost reduction, rising demand for personalized content and audience engagement. The broadcast automation software market size is expected to see rapid growth in the next few years. It will grow to $4.38 billion in 2028 at a compound annual growth rate (CAGR) of 19.8%. The growth in the forecast period can be attributed to rising popularity of multimedia streaming applications, growing demand for seamless broadcasting in single channel environments, increasing demand for automation in broadcasting and entertainment industries, increasing demand for high-quality content, increasing investments in broadcasting infrastructure. Major trends in the forecast period include technology advancements, cloud-based solutions in broadcasting, integration of AI and machine learning, emergence of personalized and interactive content experiences, shift towards IP-based and remote production workflows.

Multimedia Streaming Applications Fueling Broadcast Automation Software Market Expansion

The rising popularity of multimedia streaming applications is expected to propel the growth of the broadcast automation software market going forward. Multimedia streaming refers to the delivery of video or audio content over the Internet in compressed form, allowing users to play the media immediately without the need to download it to their device's storage. Multimedia streaming applications are experiencing growth due to several factors, including the widespread adoption of smartphones, tablets, smart TVs, and other connected devices, the availability of high-speed internet, and the increasing demand for on-demand content. Broadcast automation software is used to simplify content management for media streaming platforms, including content ingestion, transcoding, and delivery to different devices and networks. Broadcast automation software also plays a crucial role in ensuring the smooth transmission of multimedia content by automating tasks related to planning broadcast media with high precision. For instance, in April 2023, according to a press release shared by Netflix Inc., a US-based streaming media company, Netflix had 223 million paying subscribers in the fourth quarter of 2022, and by the first three months of 2023, that number had risen to 231 million. Therefore, the rising popularity of multimedia streaming applications is driving the growth of the broadcast automation software market. Major companies operating in the broadcast automation software market are Belden Incorporated, Harmonic Inc., Grass Valley, Avid Technology, Evertz Microsystems, Ross Video, Amagi Corporation, Imagine Communications, Visualization in Real-Time (Vizrt), Snell Limited, Dayang Technology Development Inc., Dalet Digital Media Systems, Bitcentral Inc., Video Stream Networks (VSN), Automated Video Editing (Aveco), Pebble Beach Systems, BroadStream Solutions, ENCO Systems Inc., Cinegy GmbH, Pixel Power Ltd., Florical Systems, PlayBox Technology, OASYS Automated Playout, Orad Hi-Tec Systems

Revolutionizing Radio Broadcasting With Launch Of PlayoutONE Version 5

Major companies operating in the broadcast automation software market are focusing on advanced technological solutions, such as radio automation software, to make broadcasting more efficient and effective. Radio automation software is an advanced tool that revolutionizes the radio broadcasting industry by automating various tasks essential for running a radio station. For instance, in March 2023, Aiir, a US-based IT service management company that provides online services and products to broadcast radio stations, launched PlayoutONE version 5, a radio automation software designed for broadcasters that focuses on increasing speed and efficiency and allowing broadcasters to get more things done with ease. PlayoutONE version 5 features a significant improvement to WebVT, a program that enables users to broadcast from anywhere using only a web browser. The update enhances the broadcasting experience by lowering latency and improving audio quality. PlayoutONE V5 is available as a free update to existing customers and is designed for all broadcasters, including individuals and broadcast stations around the world.

Symphony Technology Group Acquires Avid Technology Inc. To Accelerate Innovation And Growth In The Broadcast Automation Software Market

In November 2023, Symphony Technology Group, a US-based private equity firm in data, software, and analytics, acquired Avid Technology Inc. for $1.4 billion. The acquisition allows Avid to achieve the speed of innovation, scale, and performance required to maintain its leadership position in the industry with a deep focus on innovation and customer value. Also, this acquisition aims to accelerate Avid's growth in the broadcast automation software market. Avid Technology Inc. is a US-based technology multimedia company that offers a comprehensive media workflow management solution that includes broadcast automation functionalities. North America was the largest region in the broadcast automation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the broadcast automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the broadcast automation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The broadcast automation software market includes revenues earned by entities by providing services such as content management, playout automation, live event management, monitoring and control, and multi-channel management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The broadcast automation software market research report is one of a series of new reports from The Business Research Company that provides broadcast automation software market statistics, including broadcast automation software industry global market size, regional shares, competitors with a broadcast automation software market share, detailed broadcast automation software market segments, market trends and opportunities, and any further data you may need to thrive in the broadcast automation software industry. This broadcast automation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Digital Signage Software Market Definition And Segments

Digital signage software refers to platforms designed to manage and control the content displayed on digital screens, such as monitors, televisions, or projectors. This software enables users to remotely create, schedule, and update multimedia content across multiple screens from a centralized location, including images, videos, text, and animations. The main types of digital signage software are edge server software, content management systems, and others.  Edge server software refers to software designed to run on edge servers, which are computing devices located closer to end-users or data sources, typically at the edge of the network. It includes various services, including installation services, maintenance and support services, and others, and uses different applications: healthcare, retail, corporate, hospitality, entertainment, transportation, banking, and others. The digital signage software market covered in this report is segmented – 1) By Software: Edge Server Software, Content Management System, Other Software 2) By Service Type: Installation Services, Maintenance and Support Service, Other Service Types 3) By Application: Healthcare, Retail, Corporate, Hospitality, Entertainment, Transportation, Banking, Other Applications The digital signage software market size has grown rapidly in recent years. It will grow from $10.03 billion in 2023 to $11.43 billion in 2024 at a compound annual growth rate (CAGR) of 13.9%. The growth in the historic period can be attributed to increasing adoption of interactive displays, demand for real-time content updates, rising popularity of digital menu boards in restaurants, growth of IoT and integration with digital signage, growth of outdoor digital signage installations. The digital signage software market size is expected to see rapid growth in the next few years. It will grow to $18.88 billion in 2028 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to surge in demand for cloud-based digital signage solutions, expansion of digital signage in healthcare facilities, demand for energy-efficient digital signage solutions, rise in demand for touchless interactive displays, growth of digital signage in museums and galleries. Major trends in the forecast period include cloud-based solutions, increasing integration of artificial intelligence (AI) technologies, IoT connectivity, mobile integration, and data analytics.

Rising Adoption Of Digital Out-of-Home (DOOH) Advertising Fuels Growth in Digital Signage Software Market

The rising adoption of digital out-of-home (DOOH) advertising is expected to propel the growth of the digital signage software market going forward. Digital out-of-home (DOOH) advertising refers to using digital displays to deliver advertising content to consumers in public spaces. It arises because of dynamic content delivery and targeted advertising, making it an attractive option for advertisers looking to reach and influence consumers outside their homes. Digital signage software is used in DOOH advertising to deliver dynamic content, create interactive experiences, generate revenue, and provide analytics for effective campaign management and return on investment measurement. For instance, according to Neuron, a US-based advertising platform, global spending on DOOH is expected to increase from $7.5 billion in 2020 to $15.9 billion by 2027. Therefore, the rising adoption of digital out-of-home (DOOH) advertising is driving the growth of the digital signage software market. Major companies operating in the digital signage software market are Sony Corporation, LG Corporation, Panasonic Corporation, Samsung Electronics Co. Ltd., Cisco Systems Inc., ViewSonic Corporation, Daktronics Inc., NEC Display Solutions, Planar Systems Inc., BrightSign LLC, Scala Inc., Enplug Inc., Mvix LLC, Visix Inc., Omnivex Corporation, Intuiface S.A., Signagelive Ltd., NoviSign Digital Signage Ltd., Broadsign International LLC, Navori Labs SA, ONELAN Ltd., UCView Inc., Revel Digital LLC, Rise Vision Inc., MediaSignage Inc.

Revolutionizing Digital Signage For Property Management And Building Owners

Major companies operating in the digital signage software market are focusing on developments of innovative advancements, such as Touch Source Express, an all-in-one digital signage software solution to meet customer demands and maintain a competitive edge in an ever-evolving industry landscape. This solution refers to a comprehensive platform that provides a wide range of features and functionalities necessary for managing and displaying digital content on screens or displays. For instance, in June 2022, TouchSource, LLC, a US-based developer of digital displays and signage, launched TouchSource Express. This digital signage software solution offers property managers and building owners a comprehensive package. This innovative software provides a user-friendly and content-rich digital directory experience, allowing property managers to easily update listings, building announcements, and leasing opportunities online. Additionally, it features digital directory application software, digital design services, unlimited remote support, and simplified deployment and maintenance.

AUO Display Plus Corporation Expands Digital Signage Portfolio With Acquisition of Rise Vision Inc.

In July 2022, AUO Display Plus Corporation, a Taiwan-based provider of industrial and commercial displays, acquired Rise Vision Inc. for $29 million. With this acquisition, AUO Display Plus Corporation aims to expand its offerings, tap into new markets, and enhance the value proposition for its customers in the digital signage space. Rise Vision Inc. is a US-based developer of digital signage software designed to perform maintenance and scheduling of graphic content. North America was the largest region in the digital signage software market in 2023. The regions covered in the digital signage software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the digital signage software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The digital signage software market consists of revenues earned by entities by providing services such as content creation services, content management, hardware integration, content strategy consulting, cloud-based services, remote management, hardware integration, deployment services, and technical support services. The market value includes the value of related goods sold by the service provider or included within the service offering. The digital signage software market also includes of sales of content management systems, digital signage operating systems, animation tools, and connectivity devices. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The digital signage software market research report is one of a series of new reports from The Business Research Company that provides digital signage software market statistics, including digital signage software industry global market size, regional shares, competitors with a digital signage software market share, detailed digital signage software market segments, market trends and opportunities, and any further data you may need to thrive in the digital signage software industry. This digital signage software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Drone Photography Services Market Definition And Segments

Drone photography services refer to providing aerial imagery and videography captured using unmanned aerial vehicles (UAVs) equipped with high-resolution cameras. These services offer a versatile and cost-effective means of capturing aerial views for various purposes across industries such as real estate, construction, agriculture, and environmental monitoring. The main customer types for drone photography services are residential and commercial. A residential customer refers to individuals or entities involved in the residential real estate industry, such as real estate agents, construction companies, roofing companies, and homeowners, which often utilize drone photography for various purposes like capturing aerial views of properties, showcasing work, monitoring construction sites, and inspecting hard-to-reach areas. These are used for several applications, including aerial photography, product delivery, surveillance and inspection, data acquisition and analytics, and others, by various end-use industries, such as energy, construction, transportation and warehouses, agriculture, mining, oil and gas extraction, public administration, real estate and industrial plants, entertainment and recreation, safety and security, and others. The drone photography services market covered in this report is segmented – 1) By Customer Type: Residential, Commercial 2) By Application: Aerial Photography, Product Delivery, Surveillance And Inspection, Data Acquisition And Analytics, Other Applications 3) By End-Use Industry: Energy, Construction, Transportation And Warehouse, Agriculture, Mining, Oil And Gas Extraction, Public Administration, Real Estate And Industrial Plant, Entertainment And Recreational, Safety And Security, Other End-Use Industries The drone photography services market size has grown rapidly in recent years. It will grow from $0.65 billion in 2023 to $0.78 billion in 2024 at a compound annual growth rate (CAGR) of 19.8%. The growth in the historic period can be attributed to increased demand for high-quality aerial photography, cost-effectiveness compared to traditional photography methods, enhanced perspectives and visual storytelling capabilities, growing adoption across various industries, improved safety and risk mitigation, regulatory support and compliance, rising awareness and education among clients. The drone photography services market size is expected to see rapid growth in the next few years. It will grow to $1.58 billion in 2028 at a compound annual growth rate (CAGR) of 19.4%. The growth in the forecast period can be attributed to expansion into new industries and applications, demand for specialized aerial photography services, market penetration in emerging economies, strategic partnerships with marketing agencies and real estate firms, regulatory evolution to accommodate drone photography operations, increased focus on creativity and innovation in visual content creation. Major trends in the forecast period include integration of high-resolution cameras, growth in demand for mapping applications, adoption of advanced flight planning, development of specialized services, collaboration between service providers, integration with GIS (Geographic Information System) platforms, adoption for environmental monitoring.

Entertainment Industry Boosts Drone Photography Services Market

The expansion in the entertainment industry is expected to propel the drone photography services market going forward. The entertainment industry refers to a broad spectrum of businesses and professionals involved in creating, producing, distributing, and monetizing entertainment content for public consumption. This encompasses various forms of media such as film, television, music, theater, literature, video games, streaming platforms, and live events. Innovations like streaming services, virtual reality, augmented reality, aerial photography using drones, and advanced special effects are enhancing the quality and accessibility of the entertainment industry, leading to increased demand and opportunities for content creators. The entertainment industry maximizes drone photography services for captivating aerial shots, enhancing film and event productions with dynamic perspectives and visual spectacle. For instance, in February 2023, according to the British Film Institute, a UK-based organization for film and the moving image, the UK saw a notable increase in the combined expenditure on film and high-end television (HETV) production, reaching £6.27 billion ($8.2 billion) in 2022, compared to £5.64 billion ($7.4 billion) in 2021. The year also saw the start of main filming on 195 HETV (high-end television production) productions, leading to a total UK spending of £4.30 billion ($5.7 billion), up 3% from the previous amount of £4.09 billion ($5.3 billion) announced in 2021. Therefore, the expansion in the entertainment industry is driving the growth of the drone photography services market. Major companies operating in the drone photography services market are Terra Drone Corporation, Cyberhawk Innovations Limited, DroneDeploy Inc., Drone Dispatch Inc., Aerial Robotix LLC, AeroMedia Group, Edall Systems, 3DroneMapping LLC, AiriNova Inc., AerialWorks Inc., AERIUM Analytics Inc., Aeroworks Productions LLC, Aivia Group Inc., Astral Aerial Solutions LLC, Cloud 9 Creative LLC, DATA PKT Aviation, DC Geomatics LLC, DroneView Technologies LLC, Falconviz Inc., Identified Technologies Corporation, Aerobo Inc., Airware Inc., Martek Aviation Limited, Skylark Drones Pvt. Ltd., Bluesky International Limited, Artrabia UAV Services, DJM Aerial Solutions LLC, DDC Smart Inspection LLC, AUAV Pty Ltd., Avian UAS LLC

Increasing Focus On Unveiling Compact Nanodrones With Innovative Features

Major companies operating in the drone photography services market are focused on developing innovative solutions, such as portable photography drones, to enhance versatility and accessibility and gain a competitive edge in the market. Portable photography drones are compact flying devices equipped with high-quality cameras, ideal for capturing stunning aerial photos and videos in diverse environments. For instance, in January 2024, Garuda Aerospace, an India-based developer of unmanned aerial vehicles (UAVs) or drones for the defense and aerospace sectors, launched Droni, the first product in the consumer photography and cinematography drone sector. This compact, foldable quadcopter nanodrone, weighing under 250 grams, is designed to easily fit into pockets. Equipped with 11 intelligent flight modes, such as follow-me features, circling, fading, soaring, time-lapse, tail flicking, broad and straightforward shooting, and more, Droni offers a versatile range of capabilities. Additionally, it features target management, level 7 wind resistance, and intelligent voice somatosensory control, allowing for convenient one-hand operation when needed. This product launch reflects a growing trend towards more accessible and adaptable drone technologies, enhancing the possibilities for creativity and convenience in aerial photography and videography.

Delhivery Enhances Logistics With Transition Robotics Inc. Acquisition

In December 2021, Delhivery, an India-based logistics services company acquired Transition Robotics Inc. for an undisclosed amount. Through this acquisition, Delhivery aimed to bolster its expertise in unmanned aerial systems (UAS) and core drone technologies by focusing on areas such as aerial photography, remote sensing, inspection, and surveys. This strategic move was in line with Delhivery's commitment to staying at the forefront of evolving technologies in the logistics industry and anticipating future market needs. Transition Robotics Inc. is a US-based company that focuses on developing unmanned aerial systems (UAS) platforms for professional aerial photography, infrastructure inspection, surveys, and remote sensing. North America was the largest region in the drone photography services market in 2023. The regions covered in the drone photography services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the drone photography services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The drone photography services market includes revenues earned by entities through offerings such as environmental monitoring, search and rescue operations, aerial videography, surveying, and mapping. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The drone photography services research report is one of a series of new reports from The Business Research Company that provides drone photography services market statistics, including the drone photography services industry's global market size, regional shares, competitors with a drone photography services market share, detailed drone photography services market segments, market trends and opportunities, and any further data you may need to thrive in the drone photography services industry. This drone photography services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Location-Based Advertising Market Definition And Segments

Location-based advertising refers to a form of advertising that integrates mobile advertising with location-based services. It uses technology to pinpoint a consumer's location and provide location-specific advertisements, allowing organizations to deliver personalized content to individuals based on their physical location. The main types of location-based advertising are geotargeting, geofencing, beaconing, mobile targeting, and geo-conquesting. Geotargeting is the practice of delivering content or advertisements to a specific audience based on their geographical location, often determined through global positioning system, internet protocol addresses, or device information. Advertisement types include push and pull advertising, which is used for various types of promotions, such as banner displays and pop-up promotions, video promotions, search result promotions, emails and messages, social media content promotions, and voice-calling promotions. This is used for several applications, including retail outlets, public spaces, airports, and others, used by various industry verticals, such as retail, hospitality, healthcare, banking, financial services And insurance (BFSI), education, technology and media, transportation and logistics, logistics, automotive, and others. The location-based advertising market covered in this report is segmented – 1) By Type: Geotargeting, Geofencing, Beaconing, Mobile Targeting, Geo-conquesting 2) By Advertisement Type: Push Advertising, Pull Advertising 3) By Promotion Type: Banner Display And Pop-ups Promotion, Video Promotion, Search Result Promotion, E-mail And Messages, Social Media Content Promotion, Voice Calling Promotion 4) By Application: Retail Outlets, Public Spaces, Airports, Other Applications 5) By Industry Vertical: Retail, Hospitality, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Technology And Media, Transportation And Logistics, Automotive, Other Industry Verticals The location-based advertising market size has grown rapidly in recent years. It will grow from $105.74 billion in 2023 to $123.34 billion in 2024 at a compound annual growth rate (CAGR) of 16.6%. The growth in the historic period can be attributed to the rise of location-based social platforms, the emergence of smart cities and IoT, consumer demand for personalized experiences, rising demand for personalized advertising, increased adoption of dynamic creative optimization (DCO). The location-based advertising market size is expected to see rapid growth in the next few years. It will grow to $225.96 billion in 2028 at a compound annual growth rate (CAGR) of 16.3%. The growth in the forecast period can be attributed to mobile device penetration, 5G technology adoption, e-commerce services, real-time customer location data, customer behavior understanding. Major trends in the forecast period include advancements in geolocation technology, integration with artificial intelligence (AI) and machine learning (ML), real-time bidding (RTB), augmented reality (AR) advertising, location intelligence platforms.

Mobile Device Proliferation Fuels Growth In The Location-Based Advertising Market

The increasing proliferation of mobile devices is expected to propel the growth of the location-based advertising market going forward. Mobile devices provide users with constant connectivity to the internet, enabling instant access to information, news, and updates. Mobile devices enable location-based advertising by leveraging global positioning system technology to deliver targeted and relevant ads to users based on their real-time geographical location. For instance, in February 2024, according to Uswitch Limited, a UK-based financial conduct authority, the number of mobile connections in the UK rose to 71.8 million, reflecting a 3.8% increase (approximately 2.6 million connections) compared to 2021. By 2025, there will be 68.3 million people living in the UK, of whom 95% (or about 65 million people) will have smartphones. Therefore, the increasing proliferation of mobile devices is driving the growth of the location-based advertising market. Major companies operating in the location-based advertising market are Google LLC, Microsoft Corporation, Facebook (Meta Platforms Inc.), International Business Machines (IBM) Corporation, Oracle Corporation, Salesforce Inc., Adobe Inc., The Proximus Group, Epsilon Data Management LLC, Yelp Inc., Yext Inc., Telenav Inc., Skyhook Interactive, Foursquare Labs Inc., Near Intelligence Inc., Knorex Inc., Telenity, GroundTruth, PlaceIQ, Emodo (Placecast), Bluedot Innovation, Radar Labs Inc., Enroute Systems Corporation, Verve Group Inc., Telesoft Technologies Ltd., Cuebiq Inc., Cidewalk Technologies Inc., Enradius LLC, Mobiquity Networks Inc., AdMoove SAS, Adello Inc.

Innovative Advancements Redefine The Location-Based Advertising Landscape With Advanced Platforms

Major companies operating in the location-based advertising market are focused on developing innovative and advanced technological solutions, such as location-based advertising platforms, to gain a competitive edge in the market. This platform, as a digital marketing tool, utilizes geographic information from mobile devices or other sources to deliver targeted advertisements to users based on their real-time or historical location data. For instance, in July 2022, Moovit, an Israel-based mobile advertising company, launched a new location-based advertising platform that allows brands to connect with transit riders while they are on the go. This platform lets advertisers target Moovit users based on their current location and route points during their journey. This ad platform is compliant with the General Data Protection Regulation (GDPR) and the California Consumer Privacy Act (CCPA), as users must provide consent to allow the app to track their location, and they can withdraw that consent at any time.

Reveal Mobile Expands Out-of-Home Market Presence With Acquisition Of Location Intelligence Startup Mira Analytics

In October 2021, Reveal Mobile, a US-based software company, acquired Mira Analytics for an undisclosed amount. This acquisition aims to strengthen Reveal's position in the out-of-home (OOH) market and provide a comprehensive ad tech SaaS platform for attribution reports in various marketing campaigns. Mira Analytics is a US-based location intelligence startup specializing in out-of-home (OOH) advertising. North America was the largest region in the location-based advertising market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the location-based advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the location-based advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The location-based advertising market includes revenues earned by entities by providing services, such as location-based analytics, tracking, and place-based targeting. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The location-based advertising research report is one of a series of new reports from The Business Research Company that provides location-based advertising market statistics, including the location-based advertising industry's global market size, regional shares, competitors with an location-based advertising market share, detailed location-based advertising market segments, market trends and opportunities, and any further data you may need to thrive in the location-based advertising industry. This location-based advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Marketing Analytics Market Definition And Segments

Marketing analytics refers to the practice of measuring, managing, and analyzing marketing performance to maximize the effectiveness and efficiency of marketing campaigns and activities. It involves various quantitative and qualitative techniques to evaluate marketing campaigns, channels, and strategies, focusing on customer segmentation, attribution modeling, campaign tracking, website analytics, social media analysis, and predictive modeling. The main deployment types of marketing analytics are cloud and on-premises. Cloud-based deployment involves hosting and accessing marketing data and tools on remote servers, enabling scalable and collaborative analysis for more efficient decision-making in real time. The applications include online marketing, content marketing, e-mail marketing, and others for end-users such as retail and consumer goods, banking, financial services, and insurance (BFSI), healthcare, retail, media and communication, industrial, and others. The marketing analytics market covered in this report is segmented – 1) By Deployment: Cloud, On-Premises 2) By Application: Online Marketing, Content Marketing, E-Mail Marketing, Other Applications 3) By End User: Retail And Consumer Goods, Banking, Financial Services, And Insurance (BFSI), Healthcare, Retail, Media And Communication, Industrial, Other End Users The marketing analytics market size has grown rapidly in recent years. It will grow from $4.56 billion in 2023 to $5.35 billion in 2024 at a compound annual growth rate (CAGR) of 17.4%. The growth in the historic period can be attributed to increased emphasis on data-driven decision making, rising competition and market saturation, shift towards customer-centric marketing, evolving consumer behavior and digital transformation, demand for measurable ROI and accountability. The marketing analytics market size is expected to see rapid growth in the next few years. It will grow to $9.92 billion in 2028 at a compound annual growth rate (CAGR) of 16.7%. The growth in the forecast period can be attributed to adoption of advanced analytics techniques, growth of digital marketing channels, focus on personalization and customer experience, expansion of IoT and big data, regulatory compliance and privacy concerns. Major trends in the forecast period include enhanced integration of ai and machine learning, shift towards predictive analytics, emphasis on real-time analytics, rise of customer journey analytics, expansion of cross-channel attribution.

Rapid Expansion Of E-commerce Fuels Growth In Marketing Analytics Market

The expansion of e-commerce and online retailing is expected to propel the growth of the marketing analytics market going forward. E-commerce and online retailing refer to the buying and selling goods and services over the Internet. The expansion of e-commerce and online retailing is driven by increased internet penetration, convenience, and changing consumer shopping preferences. E-commerce and online retailing leverage marketing analytics to analyze consumer behavior, optimize digital advertising strategies, and enhance personalized customer experiences for better targeting and engagement. For instance, according to the United States Census Bureau, a US-based government agency, total e-commerce sales in 2023 were $1,118.7 billion, an increase of 7.6% from 2022. Therefore, the expansion of e-commerce and online retailing is driving the growth of the marketing analytics market. Major companies operating in the marketing analytics market are Alphabet Inc., Microsoft Corporation, International Business Machines Corporation (IBM), Oracle Corporation, SAP SE, Salesforce Inc., Adobe Inc., Nielsen Holdings plc, SAS Institute Inc., Teradata Corporation, HubSpot Inc., Pegasystems Inc., Neustar Inc., Mailchimp, Zoho Corporation, Hootsuite Inc., SEMrush Inc., Sprout Social Inc., Brandwatch, Iterable Inc., GoodData, CallRail, Acoustic, Mixpanel Inc., CleverTap

Key Players Revolutionizes Marketing Analytics With Launch Of Comprehensive SaaS Platform

Major companies operating in the marketing analytics market are developing advanced solutions such as Analytic Edge Qube software as a service (SaaS) platforms to enhance data-driven decision-making and optimize marketing strategies. Analytic Edge Qube empowers marketers with scalable and accessible tools for streamlined data analysis, improving marketing analytics efficiency and insights. For instance, in January 2024, Analytic Edge, a Singapore-based marketing analytics solution provider, launched Analytic Edge Qube, a software as a service (SaaS) platform that integrates a range of solutions such as demand drivers for continuous marketing mix modeling (MMM), SynTest for AI-driven test and learn, PriceSense for pricing and promotion analytics, and PowerView for visualization of analytics. This comprehensive suite equips marketers with the tools to enhance marketing effectiveness and maximize return on investment (ROI). With highly automated, user-friendly, and no-code interfaces, the platform allows companies and brands to internalize the marketing analytics without requiring in-house data scientists or statistics experts.

Spaulding Ridge Enhances Marketing Intelligence Capabilities Through Acquisition Of SOLISTIC Decision Sciences

In September 2023, Spaulding Ridge, a US-based cloud advisory and implementation company, acquired Solistic Decision Sciences for an undisclosed amount. The acquisition of Solistic Decision Sciences by Spaulding Ridge has enhanced the latter's capabilities in leveraging top-of-the-funnel marketing intelligence to drive customer insights and actions through effective data utilization, particularly in salesforce data cloud and marketing cloud offerings. Solistic Decision Sciences is a US-based marketing analytics and data cloud company specializing in data-informed marketing intelligence. North America was the largest region in the marketing analytics market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing analytics market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the marketing analytics market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. The marketing analytics market includes revenues earned by entities by providing services such as data collection services, reporting and visualization services, managed analytics services, and data integration services. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included. The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products. The marketing analytics research report is one of a series of new reports from The Business Research Company that provides marketing analytics market statistics, including the marketing analytics industry's global market size, regional shares, competitors with a marketing analytics market share, detailed marketing analytics market segments, market trends and opportunities, and any further data you may need to thrive in the marketing analytics industry. This carbon marketing analytics market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.