Global Customer Data Platforms Market Trends 2024, Forecast To 2033
19 Feb, 2024
The customer data platforms market has experienced exponential growth, increasing from $4.47 billion in 2023 to $5.83 billion in 2024, with a 30.4% CAGR. This growth is attributed to the growing importance of customer-centric strategies, the proliferation of data sources, the rise of digital transformation initiatives, increased focus on customer experience (CX), and regulatory changes and data privacy concerns. The market is expected to see exponential growth, reaching $17.68 billion in 2028, with a 32.0% CAGR. Contributing factors include greater demand for real-time personalization, increased importance of unified customer profiles, evolution of subscription-based business models, demand for cross-channel marketing capabilities, and enhanced data governance and security measures. Key trends include evolving CDP vendor landscape, cross-channel personalization, customization and flexibility, increased demand for customer analytics, and cloud-native CDPs.
Global Customer Data Platforms Market Key Driver
The customer data platform market is set to grow with the expansion of the retail and e-commerce industry. India's e-commerce market, as projected by the India Brand Equity Foundation, is expected to reach USD 111 billion by 2024 and USD 200 billion by 2026. The robust recovery of the retail industry, achieving 96% of pre-COVID-19 sales, contributes to the growth of the customer data platform market, facilitating personalized and targeted marketing campaigns for improved customer engagement.
Get A Free Sample Of The Global Customer Data Platforms Market ReportGlobal Customer Data Platforms Market Segments
The customer data platforms market covered in this report is segmented –
1)By Type: Analytics, Access, Campaign
2)By Component: Solutions, Services
3)By Deployment Mode: Cloud, On-Premises
4)By Organization Size: Large Enterprises, Small And medium-Sized Enterprises (SMEs)
5)By End-User: Banking, Financial Services And Insurance (BFSI), Retail And E-commerce, IT And Telecom, Healthcare, Manufacturing, Media And Entertainment, Other End-Users
By Geography: The regions covered in the template market report are Asia-Pacific, Western Europe, Eastern Europe,North America, South America, Middle East, and Africa. Among these regions.
North America was the largest region in the customer data platform market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the customer data platforms market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Major Customer Data Platforms Industry Players
Oracle Corporation; SAP SE; Adobe Inc.; Salesforce Inc.; Microsoft Corporation; SAS Institute; Teradata; Nice Systems Ltd.; Dun & Bradstreet; Leadspace; BlueVenn; BlueConic Inc.; Terminus; Tealium Inc.; Agilone LLC; mParticle Inc.; Segment. Io Inc.; CaliberMind; Celebrus; Ascent360 Inc.; Lytics Inc.; ActionIQ Inc.; Optimove; Exponea Ltd.; Ensighten Inc.; Twilio Inc.; Acquia Inc.; Zeta Global Corp; Totango; Insider
Get The Full Global Customer Data Platforms Market Report
Customer Data Platforms Market Overview
Customer data platforms refer to software that gathers and organizes first-party customer data from many sources to provide a single, coherent, and comprehensive view of each customer to generate more personalized marketing campaigns by integrating data from several platforms to produce a single, consolidated customer database with information on all contact points and engagements.
Customer Data Platforms Global Market Report 2023 provides data on the global customer data platforms market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The customer data platforms market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.