Global Digital Experience Platform Market Research 2024, Forecast To 2033
19 Feb, 2024
The digital experience platform market has experienced robust growth, rising from $11.73 billion in 2023 to $13.01 billion in 2024, exhibiting a 10.8% CAGR. This growth is attributed to the rise of digital transformation initiatives, the evolution of content management systems (CMS), the proliferation of digital channels, integration of analytics and insights, and the adoption of multichannel experiences. The market is expected to see rapid growth, reaching $20.42 billion in 2028, driven by innovation in content collaboration and workflow optimization, subscription-based and service-oriented models, a focus on environmental sustainability, continued adoption of low-code and no-code development, expansion of augmented and virtual reality (AR/VR) experiences, and the integration of voice and conversational interfaces. Major trends include environmental and accessibility considerations, personalization and customer-centric experiences, multichannel and omnichannel experiences, headless CMS and decoupled architectures, and the integration of AI and machine learning.
Global Digital Experience Platform Market Key Driver
The growing deployment of cloud-based services is expected to drive the growth of the digital experience platform market. The adoption of cloud computing, as indicated by a survey from Gartner, is predicted to grow by 23.1% to $332.3 billion in 2021. The surge in cloud-based services is further accelerated by the global health crisis, contributing to increased spending on digital experience platforms.
Get A Free Sample Of The Global Digital Experience Platform Market ReportGlobal Digital Experience Platform Market Segments
The digital experience platform market market covered in this report is segmented –
1)By Component: Platform, Services
2)By Deployment: Cloud, On-Premises
3)By Application: Business-to-Consumer, Business-to-Business, Other Applications
4)By Vertical: Retail, BFSI, Travel & Hospitality, IT & Telecom, Healthcare, Manufacturing, Media and Entertainment, Public Sector, Other Verticals
5)By Organisation size: Large Enterprise, Small & Medium Enterprise
By Geography: The regions covered in the template market report are Asia-Pacific, Western Europe, Eastern Europe,North America, South America, Middle East, and Africa. Among these regions.
North America was the largest region in the digital experience platform market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the digital experience platform market market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Major Digital Experience Platform Industry Players
Adobe Inc.; Oracle Corporation; SAP SE; The International Business Machines Corporation; Microsoft Corporation; Salesforce Inc.; Open Text Corporation; Simple DirectMedia Layer; Sitecore; Acquia Inc.; Jahia Solutions Group SA; Episerver; Squiz; Bloomreach Inc.; Liferay Inc.; Kentico Software; censhare; Progress Sitefinity; SDL Tridion; Crownpeak Technology Inc.; Optimizely; Firelay Cloud Services; SWEETYET DEVELOPMENT LIMITED; Siteimprove; CoreMedia AG; e-Spirit AG; Elcom International; Ingeniux Corporation; Agility CMS; Zesty. io Platform Inc.
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Digital Experience Platform Market Overview
Digital experience platform refers to an integrated software framework that manages digital experience across various platforms. The purpose of digital experience platform commonly known as DXP is to provide a centralized way to build, manage and optimize the content creation and digital journey. Digital experience platforms include content management, asset management, commerce, customer relationship management, and analytics.
Digital Experience Platform Global Market Report 2023 provides data on the global digital experience platform market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The digital experience platform market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.