Global Disposable Hand Towels Research 2025, Forecast To 2034
26 Mar, 2025
What Has Been the Progress and Growth of the Disposable Hand Towels Market in Recent Years?
The disposable hand towels market has seen considerable growth due to a variety of factors.
• The market for disposable hand towels has seen robust growth in the past few years. The market, which was valued at $5.92 billion in 2024, is predicted to reach $6.45 billion in 2025, with a compound annual growth rate (CAGR) of 9.0%.
Factors like environmental concerns, the escalation in commercial restroom facilities, rising institutional usage, convenient packaging methods, and an increase in tourism have contributed to this historic period growth.
What Can Be Expected from the Disposable Hand Towels Market Size In The Coming Years?
The disposable hand towels market is expected to maintain its strong growth trajectory in upcoming years.
• We anticipate a significant expansion in the market size of disposable hand towels in the upcoming years, predicted to rise to $8.98 billion in 2029 with an 8.6% compound annual growth rate (CAGR). Factors contributing to this growth during the forecast period include a focus on sustainability, smart restroom solutions, enlargement of commercial and institutional venues, evolving consumer tendencies, and a preference for touch-less products among consumers. The forecast period also signifies major trends like 3D printing, innovations in moisture control and drying, AI-powered product development, progress in packaging, and radio frequency identification (RFID) technology.
What Are The Key Drivers Fueling Growth In The Disposable Hand Towels Market?
The disposable hand towels market is anticipated to expand due to the rising consciousness about hand hygiene. The concept of hand hygiene incorporates the act of cleansing hands in order to remove dirt, bacteria, viruses, and other deleterious microorganisms. Increased health education, worldwide campaigns, and its acknowledged role in averting infections and promoting overall public health have contributed to the growing consciousness around hand hygiene. The hygiene of the hands is significantly improved by disposable hand towels, which effectively curtail the dissemination of germs by offering a one-time-use, sanitary drying method that diminishes cross-contamination when compared to communal fabric towels. For example, The Leapfrog Group, a non-profit organization based in the US, reported that the ratio of hospitals adhering to the hand hygiene standard rose from 38.1% in 2021 to 57.6% in 2022 and then to 74% in 2023. Therefore, the increasing consciousness about hand hygiene is propelling the market for disposable hand towels.
How Is The Disposable Hand Towels Market segmented?
The disposable hand towels market covered in this report is segmented –
1) By Type: Paper Towels, Plant Fiber Towels
2) By Folding Style: C-Fold, Interfold, V-Fold, Pop-Up
3) By Distribution Channel: Online Stores, Supermarkets Or Hypermarkets, Specialty Stores, Other Distribution Channels
4) By Application: Household, Commercial
Subsegments:
1) By Paper Towels: Recycled Paper Towels, Virgin Pulp Paper Towels, Multi-Fold Paper Towels, Center-Pull Paper Towels, Perforated Roll Paper Towels
2) By Plant Fiber Towels: Bamboo Fiber Towels, Cotton-Based Disposable Towels, Hemp Fiber Towels, Biodegradable Plant Fiber Towels, Cornstarch-Based Towels
What New Trends Are Influencing The Disposable Hand Towels Market?
Major companies operating in the disposable hand towels market are focusing on developing advanced solutions, such as innovative household paper towels, to enhance cleaning efficiency. Household paper towels are versatile, absorbent sheets made from paper, designed for cleaning, wiping, and drying tasks in homes. They are commonly used for spills, cleaning surfaces, and personal hygiene, offering a disposable and hygienic solution for everyday chores. For instance, in March 2023, Procter & Gamble, a US-based manufacturing company, launched Bounty Quicker Picker Upper, designed to assist consumers with their cleaning tasks. The new Bounty Quicker Picker Upper offers unique features such as superior structure that prevents collapse when wet, flexible strength for versatile cleaning tasks, and optimized fluid efficiencies that direct liquid evenly through the sheet, allowing users to tackle tough messes with fewer sheets. These improvements are designed to make the paper towels more absorbent and effective at tackling tough messes while allowing users to use less material.
Who Are the Key Players In The Disposable Hand Towels Market?
Major companies operating in the disposable hand towels market are:
• The Procter & Gamble Company (P&G)
• Kimberly-Clark Corporation
• Georgia-Pacific LLC
• Essity AB
• Oji Holdings Corporation
• CMPC Tissue S.A.
• Cascades Tissue Group Inc.
• Hengan International Group Company Limited
• Metsä Group
• Sofidel Group
• Industrie Cartarie Tronchetti S.p.A.
• Nice-Pak Products Inc.
• Duni Group AB
• Kruger Products L.P.
• Seventh Generation Inc.
• Industrie Celtex S.p.A.
• Renova
• Behrens Group
• Newland Bamboo Co Ltd.
• Zooby Promotional Products
What Is The Most Dominant Region In The Disposable Hand Towels Market?
North America was the largest region in the disposable hand towels market in 2024. Asia-Pacific is expected to be the substantial growth region in the forecast period. The regions covered in the disposable hand towels market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.