Global Culinary Tourism Market Growth Drivers 2024, Forecast To 2033

10 Oct, 2024

The culinary tourism market has experienced rapid growth in recent years, expected to expand from $800.23 billion in 2023 to $924.8 billion in 2024, showcasing a CAGR of 15.6%. This growth in the historic period can be attributed to the rise of food-centric television shows, the proliferation of food-related content on social media, increasing global travel, the popularity of local and sustainable food movements, and the expansion of food festivals and events. In the next few years, the culinary tourism market is projected to see significant growth, reaching $1,658.5 billion in 2028 at a CAGR of 15.7%. This anticipated growth is driven by rising disposable incomes and travel expenditures, growing interest in experiential travel, the rise of personalized and niche culinary tours, increased focus on sustainable and ethical food practices, and enhanced food tourism marketing by destinations. Major trends in the forecast period include a growing interest in street food and local delicacies, the popularity of culinary workshops and cooking classes, the integration of culinary tourism with cultural and historical tours, the rise of plant-based and health-focused food tours, and the emergence of culinary destinations that cater to digital nomads.

Major Driver In The Culinary Tourism Market

The increasing number of international travelers is projected to drive the culinary tourism market in the future. International travelers, who cross national borders for various activities such as tourism, business, or education, have been on the rise due to improved global connectivity, higher disposable incomes, and a growing interest in diverse experiences. Culinary tourism enhances the experience for these travelers by allowing them to savor local cuisines while gaining insights into the culture and traditions of their destinations. According to the International Trade Administration, the total number of international visitors to the United States is anticipated to reach 77.7 million in 2024, marking an increase of 10.4 million, or 15.4%, from the 67.3 million visitors recorded in 2023. Thus, the growing number of international travelers is expected to significantly boost the culinary tourism market.

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Culinary Tourism Market Competitive Landscape

Major companies operating in the culinary tourism market are The Travel Corporation, City Experiences, Abercrombie & Kent USA LLC, Intrepid Travel Pty Ltd, TourRadar GmbH, G Adventures Inc., Viator Inc., Zicasso Inc., Secret Food Tours, Eating Europe Food Tours, Food Tour Corporation, Greaves Travel Ltd, The International Kitchen, Culinary Backstreets, India Food Tour, Classic Journeys LLC, Context Travel, Epicurean Ways LLC, Gourmet on Tour, The FTC4Lobe Group

Key Culinary Tourism Market Trend

Major companies in the culinary tourism market are planning programs featuring world-class and unique dining destinations to enhance tourists' experiences by providing accurate navigation to culinary spots, personalized tour recommendations, and real-time information about local dining options. Programs centered around world-class dining destinations highlight unique restaurants that deliver distinctive and high-quality culinary experiences. For instance, in November 2023, the West Virginia Department, a government entity in the U.S., launched a culinary trail showcasing top restaurants selected by the state's chef ambassadors, encouraging visitors to indulge in local cuisine. Participants can earn foodie prizes by checking in at these establishments, and the trail will be updated with new recommendations, inviting travelers to enjoy the culinary delights and scenic beauty of the state.

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Global Culinary Tourism Market Segmentation

The culinary tourism market covered in this report is segmented –
1) By Activity: Culinary Trails, Cooking Classes, Restaurants, Food Festivals, Other Activities
2) By Tourist Type: Recreational, Diversionary, Existential, Experimental
3) By Age Group: Baby Boomers, Generation X, Generation Y, Generation Z
4) By Geographic Focus: Local Guidance, National Tours, International Tours
5) By Booking Mode: Online Travel Agencies (OTA), Tour Operators, Direct Travel
By Geography:The regions covered in the culinary tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Asia-Pacific was the largest region in the culinary tourism market in 2023. North America is expected to be the fastest-growing region in the forecast period.

The Culinary Tourism Global Market Report 2024 furnishes information about the global culinary tourism market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.