Global Rural Tourism Market Analysis 2024, Forecast To 2033
10 Oct, 2024
The rural tourism market size has experienced significant growth in recent years, projected to rise from $91.09 billion in 2023 to $97.84 billion in 2024, at a compound annual growth rate (CAGR) of 7.4%. This expansion is driven by factors such as the development of agricultural tourism, a growing interest in cultural heritage, the popularity of pilgrimage routes, an increase in post-industrial tourism, and heightened environmental awareness. Looking ahead, the rural tourism market size is anticipated to reach $131.47 billion in 2028, with a CAGR of 7.7%. The forecasted growth is fueled by increasing eco-tourism, enhanced digital connectivity, a rising interest in health and wellness, demand for authentic experiences, and growing opportunities for remote work. Key trends during this period include the integration of smart technology to enhance visitor experiences, the adoption of sustainable tourism practices, a focus on digital marketing and social media promotion, personalized travel packages, and the development of niche experiences like agritourism and wellness retreats.
Major Driver In The Rural Tourism Market
The increasing interest in cultural heritage is expected to propel the growth of the rural tourism market in the near future. Cultural heritage comprises the traditions, customs, monuments, artifacts, and practices passed down through generations, shaping a community's historical identity and cultural legacy. This rising interest can be attributed to enhanced global connectivity, allowing individuals to explore and appreciate diverse cultures, along with a growing recognition of the need to preserve historical sites and traditions and a desire for authentic travel experiences connecting travelers with local histories and communities. Cultural heritage plays a vital role in rural tourism by attracting visitors with unique historical experiences, preserving local customs, and bolstering rural economies. For example, in September 2023, the Department for Communities (DfC), a UK government agency, reported that nearly 59% of adults in Northern Ireland visited a historic site in 2022-23, indicating a modest increase from 2021. Therefore, the growing interest in cultural heritage is driving the rural tourism market's growth through 2023, into 2024, and is expected to continue expanding by 2028.
Request A Free Sample Of The Rural Tourism Market ReportRural Tourism Market Competitive Landscape
Major companies operating in the rural tourism market are Lufthansa City Center Reisebüropartner GmbH, Marriott International Inc., Booking.com B.V., Priceline.com LLC, Expedia Group Inc., Singapore Airlines Limited, Hilton Worldwide Holdings Inc., Airbnb Inc., Accor S.A., InterContinental Hotels Group, Trip.com Group Limited, TripAdvisor Inc., Condor Flugdienst GmbH, Butterfield & Robinson Inc., Wandertrails Services Private Limited, Outdooractive GmbH & Co. KG. , Thrillophilia Travel Solutions Pvt .Ltd., Kipepeo, Liberty Hill Farm , Martin Randall Travel Ltd., Heartland Travel and Tours Ltd., Cape AgriTours , Cyprus Agrotourism , Meru Agro-Tour & Consultants, Soulitude
Key Rural Tourism Market Trend
Companies in the rural tourism industry are focusing on innovative solutions, such as digital platforms, to enhance collaboration and visibility in rural tourism. These digital platforms provide improved access and visibility for remote destinations, facilitate online bookings, and promote local experiences to a broader audience. For example, in January 2024, the United Nations World Tourism Organization (UNWTO), a Spain-based non-profit entity, launched an innovative digital platform named TourismConnectsRural. This platform aims to foster collaboration among leading tourism villages around the globe, connecting roughly 200 rural destinations and facilitating communication and knowledge sharing among these communities.
Purchase The Global Rural Tourism Market Report Directly And Get A Swift DeliveryGlobal Rural Tourism Market Segmentation
The rural tourism market covered in this report is segmented –
1) By Tourism: Agro Tourism, Farm Tourism, Wilderness And Forest Tourism, Green Tourism, Eco-Tourism
2) By Accommodation: Farm Stays, Cottage Rentals, Eco-Lodges, Homestays
3) By Age Group: Below 15 Years, 16 To 25, 26 To 35, 36 To 45, 46 To 55, Above 55
4) By Traveler: Adventure Seekers, Cultural Enthusiasts, Eco-Tourists, Family And Group Travelers, Solo Travelers
By Geography:The regions covered in the rural tourism market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
North America was the largest region in the rural tourism market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period.
The Rural Tourism Global Market Report 2024 furnishes information about the global rural tourism market, encompassing details like market size, projections for growth, segmentation across various sectors and regions, and an overview of competitors, including their revenues, profiles, and market shares. Furthermore, the report pinpoints potential opportunities and strategic directions derived from market trends and the strategies adopted by key competitors. The report also offers an assessment of how the COVID-19 pandemic, the Russia-Ukraine conflict, and increasing inflation have affected both global and regional markets, furnishing valuable strategic insights for businesses.