Global Media Monitoring Tools Market Size 2024, Forecast To 2033
6 Mar, 2024
The media monitoring tools market size has grown rapidly in recent years. It will grow from $4.44 billion in 2023 to $5.1 billion in 2024 at a compound annual growth rate (CAGR) of 14.8%. The growth in the historic period can be attributed to focus on reputation management, globalization and multilingual capabilities, shift towards integrated platforms, evolution of ai and machine learning, demand for real-time monitoring. The media monitoring tools market size is expected to see rapid growth in the next few years. It will grow to $8.98 billion in 2028 at a compound annual growth rate (CAGR) of 15.2%. Major trends in the forecast period include compliance and ethics monitoring, focus on data visualization and insights, visual and video content analysis, customizable and scalable solutions, multichannel tracking and integration.
Global Media Monitoring Tools Market Key Driver
The rising adoption of social media is expected to propel the growth of the media monitoring tools market going forward. Social media refers to a group of websites and software programs that emphasize cooperation, interaction, sharing of material, and community-based input. Social media platforms need media monitoring tools for tracking audiences and industry by keeping an eye on trends, hashtags, keywords, and mentions of any given business; hence, the rising adoption of social media is expected to boost the media monitoring tools market. For instance, according to a report published by Hootsuite Inc, a US-based provider of social media tools to businesses, in 2023, the number of social media users worldwide is 4.74 billion, and social media is used by more than 93% of internet users. Further, In North America, 76% of people utilize social media. Therefore, the rising adoption of social media is driving the growth of the media monitoring tools market. Market size projections indicate significant growth opportunities by 2024 and 2028.
Get A Free Sample Of The Global Media Monitoring Tools Market ReportGlobal Media Monitoring Tools Market Segments
The media monitoring tools market covered in this report is segmented –
1) By Component: Software, Service
2) By Type: Print Media Monitoring, Social Media Monitoring, Broadcast Media Monitoring, Online Media Monitoring, Other Types
3) By Deployment Model: On Premise, Cloud
4) By Application: Customer Experience And PR Management, Real-Time Analytics, Content Management, Digital Marketing And Sales Management, Other Applications
5) By End User: Healthcare, BFSI, IT And Telecom, Media And Entertainment, Retail And E-Commerce, Manufacturing, Other End Users
By Geography:The regions covered in the media monitoring tools market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain
North America was the largest region in the media monitoring tools market in 2023. The regions covered in the media monitoring tools market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Major Media Monitoring Tools Industry Players
Agility PR Solutions LLC, BoomSonar Suite, Burrelle's Information Services LLC, Cision US Inc., Coosto, Hootsuite Inc., Lucidya LLC, M-Brain Group, Meltwater, SemanticForce, Snap Trends Inc., Sprinklr Inc., YouScan, Buzzcapture BV, Ubermetrics Technologies GmbH & Co KG, Critical Mention, Talkwalker, Mention, Brand24 Global Inc., Brandwatch, TrendKite, BuzzSumo Limited, Cyfe Inc., SumAll Inc., Tailwind, Oracle Corporation, Alphabet Inc., Pinterest Inc., Twitter Inc., Salesforce.com Inc., Glean.info, TVEyes Inc.
Get The Full Global Media Monitoring Tools Market Report
Media Monitoring Tools Market Overview
Media monitoring tools refer to a collection of tools that help in keeping track of online presence. It is used to follow target consumers, evaluate attitudes about any business, and assess communications and marketing initiatives.
Media Monitoring Tools Global Market Report 2023 provides data on the global media monitoring tools market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The media monitoring tools market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.