Global Nutritional Bars Market Data 2024, Forecast To 2033
8 Mar, 2024
The nutritional bars market has seen strong growth, rising from $6.79 billion in 2023 to $7.26 billion in 2024, with a CAGR of 6.9%. This growth is attributed to factors such as the health and fitness boom, rising awareness of healthy eating, and marketing and branding strategies. Moving forward, the market is expected to continue its strong growth, reaching $9.21 billion in 2028, with a CAGR of 6.1%. Factors driving this growth include customization and personalization, e-commerce growth, and plant-based and clean label trends. Major trends in the forecast period include texture and mouthfeel enhancement, sustainable packaging initiatives, and nutritional bars for specific lifestyles.
Global Nutritional Bars Market Key Driver
The surging demand for healthy and nutritious food products is set to drive the growth of the nutritional bar market. Nutritional bars, made with wholesome ingredients, serve as convenient and nutritious food options. With global probiotic consumption increasing from $448 billion in 2019 to $476 billion in 2021, as reported by the International Probiotics Association, the demand for nutritional bars is on the rise, propelling market growth.
Get A Free Sample Of The Global Nutritional Bars Market ReportGlobal Nutritional Bars Market Segments
The nutritional bars market covered in this report is segmented –
1) Product Type:Protein Bars, Energy Bars, Meal Replacement Bars, Snack Bars, Other Products
2) Flavors:Chocolate, Fruits, Peanut Butter, Savory, Spices, Other Flavors
3) Category:Conventional, Gluten-Free
4) End-User:Adults, Children
By Geography: The countries covered in the nutritional bars market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.
North America was the largest region in the nutritional bars market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the nutritional bars market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Major Nutritional Bars Industry Players
Mars Incorporated; Abbott Laboratories; Mondelez International Inc.; Natural Balance Foods Ltd.; General Mills Inc.; Kellogg Company; Glanbia plc; Quaker Oats Company; Simply Good Foods Company; SunOpta Inc; Clif Bar & Company; Kind LLC; PowerBar; RX Kids; Quest Nutrition; Premier Nutrition Inc.; Grenade; Pure Protein; Bobo's; Atkins Nutritionals Inc.; The Nature's Bounty Co.; Kashi Company; RXBAR; Lärabar; NutreeLife; Perfect Bar LLC; Nature Valley; Thunderbird Real Food Bars; Oatmega; Zing Bars; ZonePerfect.
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Nutritional Bars Market Overview
A nutritional bar is a nutritional food supplement that comes in the form of a bar and contains proteins, carbs, fats, vitamins, and minerals. Nutritional bars can be used as meal replacements, energy, and protein sources, supporting weight loss, muscular growth, and general health.