Global Oats market segments 2024, Forecast To 2033

The oats market has exhibited robust growth, increasing from $7.15 billion in 2023 to $7.7 billion in 2024, achieving a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period is attributed to changing dietary preferences, heightened awareness about the health benefits of oats, increasing demand for healthier and more convenient breakfast options, effective marketing campaigns, and the convenience and time-efficiency offered by oat-based products. The oats market is expected to witness strong growth, reaching $10.9 billion in 2028, with a CAGR of 9.1%. The projected growth is associated with factors such as the increasing demand for various oat-based products, growing preference for quick, convenient, and healthy breakfast options, consumer preferences and lifestyle choices, the expansion of online retail channels and e-commerce platforms, and increased awareness about the environmental benefits of oatmeal. Major trends in the forecast period include innovations and developments in oat-based products, regional and ethnic variations, customizable oatmeal options, heightened consumer focus on environmentally friendly packaging, and the adoption of clean labeling practices.