Global Search Engine Optimization Services Market Size 2024, Forecast To 2033

11 Mar, 2024

The search engine optimization services market has seen rapid expansion, rising from $75.13 billion in 2023 to $88.91 billion in 2024, with a compound annual growth rate (CAGR) of 18.3%. Historical growth is attributed to increased digital media consumption, smartphone and internet services penetration, digital empowerment of older generations, and favorable government initiatives. Forecasts anticipate rapid growth, with the market projected to reach $170 billion in 2028, boasting a CAGR of 17.6%. This growth is propelled by increased digital advertising revenues, emergence of affordable internet in developing countries, growing digital native population, and heightened social media usage. Major trends include rich snippets, visual and video content optimization, mobile and voice search optimization, extensive keyword research, and featured snippet utilization.

Global Search Engine Optimization Services Market Key Driver

The web content, search portals, and social media market are poised for growth due to the rising penetration of mobile, tablet, and other electronic devices, coupled with increased data consumption. The surge in electronic sales results in a larger audience with access to internet-enabled devices, leading to enhanced engagement with digital platforms. In 2021, the average daily internet usage per person in the US increased to 282 minutes, providing companies with opportunities to boost revenue per user. This escalating trend in internet usage is anticipated to propel the search engine optimization services market in 2023, 2024, and 2028.

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Global Search Engine Optimization Services Market Segments

The search engine optimization services market covered in this report is segmented –
1) By Type: Agencies SEO Services, Freelancer SEO Services
2) By Organisation: Small and Medium Enterprises (SMES), Large Enterprises
3) By End-User Industry: Professional Services, IT Services, Ecommerce, Hospitality, Recreation, Real Estate, Other End-User Industries
By Geography:The regions covered in the search engine optimization services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa Asia-Pacific was the largest region in the search engine optimization services market in 2023. Africa is expected to be the fastest growing region in the forecast period. The regions covered in the search engine optimization services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

Major Search Engine Optimization Services Industry Players

WEBFX, The SEO Works Limited, MozInc., WordStream, SEOimage.com, Searchmetrics, SEMrush (US), Boostability, Adlift, Straight North, SocialSEO, Webguru Tokyo, Sherlock Communications, Spiralytics Agency, SEoplus, SEO Cupcake, Info Cubic, SEO Works, SEOValley, Gustin Quon, Onely, Flatstack, Ignite Visibility, SEO Valley, KeyScouts, Professional SEO company TrustCorp, VJG Interactive, Page traffic, Genie Crawl, SAG ipl, Develop Software, Comrade Web, Goomark, Danco Vision, SEO DiscoveryInc., SmartSites, InsightWhale, DDB Group, Amplifica, JML Network, Digital Marketing Agency, Punto Rojo, NNC Services, Webbing, Conklin Media, GMA, PageTraffic, Local SEO Search, AppCraft, Pearl Lemon, Delante, Lounge Lizard, Xivic, SEO.in, Traffic, Tom Vega Marketing, marketingagency.io, Criação de Sites Profissionais AlanPereira.com, Strategiczni.pl, Indazo, Blue Fountain Media, R1SEO, MiroMind, BlueMagnet, iCONQUER, Mago SEO, Sparro, WEBITMD, SEO Shifu, Websense, Maudy SEO Consultant, Curacautin - SEO and Mkt Digital, TechMagnate, Indexsy, BlueHat Marketing, SEO Agency, Mobupps, The Status Bureau, Biziil Inbound Marketing, Hangzhou SEO Network Technology, Custard Online Marketing, Netconcepts, Nimax, SEOTonic, DAC Media, Digital Next, Web Design Korea, Newpath Web, Cartoozo, Indigoextra Ltd., BeOnTop, SEO Fernando, Wisdek, Bruce Clay, Angora Media, LSEO, One Egg Digital, Brain Space, Zarief

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Search Engine Optimization Services Market Overview

Search engine optimization (SEO) refers to the process of how to make a website better so that it will appear more frequently when people search for goods or services.

Search Engine Optimization Services Global Market Report 2023 provides data on the global search engine optimization services market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The search engine optimization services market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.