Virtual Production Global Market Is Expected To Grow At Almost 17% Through The Forecast Period

17 May, 2023

The global virtual production market is expected to grow from $2.15 billion in 2022 to $2.52 billion in 2023 at a compound annual growth rate (CAGR) of 17.1%. The Russia-Ukraine war disrupted the chances of global economic recovery from the COVID-19 pandemic, at least in the short term. The war between these two countries has led to economic sanctions on multiple countries, a surge in commodity prices, and supply chain disruptions, causing inflation across goods and services and affecting many markets across the globe. The virtual production market is expected to grow to $4.68 billion in 2027 at a CAGR of 16.8%.

Global Virtual Production Market Key Driver

Rising demand for visual effects in film production around the world is expected to drive the virtual production market forward. Visual effects (VFX) are imagery modifications used to describe visuals created, modified, or augmented for any film or other moving media that do not occur during live-action filming. Visual effects (VFX) allow creators to visualize content through virtual production, allowing them to build concepts earlier.

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Global Virtual Production Market Segments

The global virtual production market is segmented:
1) By Type: Pre-Production, Production, Post-Production
2) By Offering: Hardware, Software, Services
3) By End User: Movies, TV Series, Commercial Ads, Online Videos, Other End Users
4) By Geography: The regions covered in the virtual production market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, and Africa. Among these regions, North America accounts for the largest share in the global virtual production market.

Major Virtual Production Industry Players

Adobe Inc., NVIDIA Corporation, Autodesk Inc., Technicolor SA, VIVE Mars CamTrack, Vicon Motion Systems Ltd., SideFX, Epic Games Inc., Mo-Sys Engineering Ltd., Sony Group Corporation, HumanEyes Technologies, Panocam3d.com, Pixar (The Walt Disney Company), Perforce Software Inc., Wcta Fx, Dneg, and Tiltlabs.

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Virtual Production Market Overview

Virtual production is a one-stage procedure that integrates physical and virtual aspects in real time using a set of software tools. It allows filmmakers to view and interact with digital scenarios in the studio.
Virtual Production Global Market Report 2023 provides data on the global virtual production market such as market size, growth forecasts, segments and geographies, competitive landscape including leading competitors’ revenues, profiles and market shares. The virtual production market report identifies opportunities and strategies based on market trends and leading competitors’ approaches.