Corporate Gifting Market Report 2026

Corporate Gifting Market Overview

• Corporate Gifting market size has reached to $886.56 billion in 2025 • Expected to grow to $1312.85 billion in 2030 at a compound annual growth rate (CAGR) of 8.2% • Growth Driver: Gift Card Surge Propels Corporate Gifting Market Growth • Market Trend: Mona Introduces Handcrafted Gift Boxes To Support Women And Underrepresented Creators • North America was the largest region in 2025 and Asia-Pacific is the fastest growing region.

What Is Covered Under Corporate Gifting Market?

Corporate gifting refers to the practice of giving gifts by a business or organization to its employees, clients, customers, partners, or other stakeholders as a gesture of appreciation, goodwill, or to mark special occasions. The goal of corporate gifting is to build and strengthen relationships, show appreciation, boost morale, and create positive brand associations. The main types of corporate gifting are practical swap gifts, food, personalized clothing items, e-gift cards, experiences (airfare or concert tickets), and others. Practical swag gifts are branded or customized promotional items intended for recipients to use regularly in their daily lives. They are distributed through a direct channel or a distribution channel for use in applications by small and medium-sized enterprises (SMEs) and large enterprises.

What Is The Corporate Gifting Market Growth Forecast?

The corporate gifting market size is expected to see strong growth in the next few years. It will grow to $1312.85 billion in 2030 at a compound annual growth rate (CAGR) of 8.2%. The growth in the forecast period can be attributed to rise of personalized and digital gifting platforms, expansion of smes adopting gifting practices, growth of eco-friendly and sustainable gifts, integration of ar/vr for immersive gifting experiences, increasing e-gift card and subscription-based gifting solutions. Major trends in the forecast period include employee recognition programs expansion, client retention & loyalty initiatives, seasonal & festival-based gifting, custom branding & packaging solutions, corporate gifting subscription models.

Global Corporate Gifting Market Segmentation

1) By Type: Practical Swag Gifts, Food, Personalized Clothing Item, eGift Card, Experience (Airfare or Concert Tickets), Other Types 2) By Sales Channel: Direct Channel, Distribution Channel 3) By Application: Small And Medium-Sized Enterprises (SMEs), Large Enterprises Subsegments: 1) By Tech Gadgets: Office Supplies, Drinkware, Stationery 2) By Food: Snack Packs, Gourmet Hampers, Gift Baskets 3) By Personalized Clothing Item: T-shirts, Jackets, Caps, Hoodies 4) By eGift Card: Retail eGift Cards, Dining eGift Cards, Online Store eGift Cards 5) By Experience (Airfare or Concert Tickets): Travel Vouchers, Concert Tickets, Event Passes 6) By Other Types: Subscription Boxes, Custom Awards, Event Invitations

What Is The Driver Of The Corporate Gifting Market?

The increasing use of gift cards is expected to propel the growth of the corporate gifting market going forward. Gift cards refer to prepaid cards or vouchers that contain a specific monetary value, allowing the holder to purchase goods or services up to the card's stored value from the issuing retailer or business. Gift cards provide flexibility for recipients to choose items or experiences that suit their preferences, making them suitable for corporate gifting programs. For instance, in May 2024, according to Recharge, a Netherlands-based online prepaid payments company, a survey conducted with 2,000 UK adults aged 18 and over shows that 1 in 5 Brits (approximately 11.4 million) utilize prepaid cards, marking an 118% increase since the onset of the cost-of-living crisis. Among these users, 34% (about 3.9 million) indicated that they use prepaid cards to maintain control over their finances, while 26% (around 3 million) do so to prevent falling into debt. Therefore, the increasing use of gift cards will drive the growth of the corporate gifting industry.

Key Players In The Global Corporate Gifting Market

Major companies operating in the corporate gifting market are 4imprint Group plc, Proforma Company, HALO Branded Solutions, Staples Promotional Products, ePromos Promotional Products, The Gem Group Gemline, Quality Logo Products, CustomInk LLC, Tervis Tumbler Company, Crown Trophy, RS Owens and Company, Sweda Company LLC, The Magnet Group, Positive Promotions, National Pen Company, BDA Branded Merchandise, Brand Addition, iPromo, Snappy Gifts, Sendoso, Alyce, Thnks, Caroo, Goody, GiftTree, Corporate Gifts Company, Ever Rich Gift Limited, Farfromboring Promotions LLC

Global Corporate Gifting Market Trends and Insights

Major companies in the corporate gifting market are focused on developing advanced digital solutions, such as a small business to curate and design gift boxes of handcrafted products to enhance personalization and improve customer engagement. Small businesses can curate and design gift boxes of handcrafted products to provide distinctive and memorable gifting experiences that reflect their brand's identity. For instance, in August 2023, Mona, a US-based startup specializing in health and wellness products designed to empower women's health management, launched inspired corporate gifts by women, refugees, and underrepresented creators. The corporate gifting program has been launched to promote underrepresented entrepreneurs and creators, primarily women and immigrants. Funded by Alpine Social Ventures and Stanford, this social venture focuses on supporting these entrepreneurs through strategic investments. It partners with small businesses to curate gift boxes of handcrafted products, enriching the gifting experience and fostering investment in the businesses involved.

What Are Latest Mergers And Acquisitions In The Corporate Gifting Market?

In May 2023, 1-800-FLOWERS.COM Inc., a US-based retail company, acquired SmartGift Inc. for an undisclosed amount. Through this acquisition, 1-800-FLOWERS.COM Inc. aims to enhance its consumer and corporate gifting capabilities while effectively integrating new assets and executing strategic initiatives amidst various market challenges. SmartGift Inc. is a digital gifting platform focused on corporate gifting, providing innovative solutions to enhance employee and client engagement.

Regional Outlook

North America was the largest region in the corporate gifting market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in this market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in this market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

What Defines the Corporate Gifting Market?

The corporate gifting market consists of sales of sales of technology gadgets, desk accessories, and health and wellness products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified). The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What Key Data and Analysis Are Included in the Corporate Gifting Market Report 2026?

The corporate gifting market research report is one of a series of new reports from The Business Research Company that provides market statistics, including industry global market size, regional shares, competitors with the market share, detailed market segments, market trends and opportunities, and any further data you may need to thrive in the corporate gifting industry. The market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future state of the industry.