Email Marketing Global Market Report 2024

Global Email Marketing Market Report 2024

Email Marketing Global Market Report 2024 – By Component (Software, Services ), By Deployment (On-Premise, On Cloud ), By Solution (Email Campaign Software, Marketing Automation Platform, Customer Relationship Management (CRM) Email Marketing Software, Lead Generation Tools, Other Solutions ), By Enterprise (Small And Medium-Sized Enterprises (SMEs), Large Enterprise ), By End-Users (Retail Or E-Commerce, Information Technology And Telecom, Travel And Leisure, Print Or Publishing, Banking, Financial Services, And Insurance (BFSI), Other End-Users) – Market Size, Trends, And Global Forecast 2024-2033

Name: Email Marketing Global Market Report 2024
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Email Marketing Global Market Report 2024

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Email Marketing Global Market Report 2024

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Email Marketing Market Definition

Email marketing refers to a targeted digital marketing strategy that involves sending commercial messages via email to a group of potential or current customers. It enables businesses to directly reach the target audience in a personalized and cost-effective manner, serving purposes such as lead nurturing, brand awareness, sales-driving, customer retention, and loyalty fostering.

The main components of email marketing are software and services. Software refers to a set of instructions, programs, or data that instructs a computer or other electronic devices on how to perform specific tasks or operations. The various deployments include on-premise and on-cloud and various solutions involved are email campaign software, marketing automation platform, customer relationship management (CRM) Email marketing software, lead generation tools, and other solutions used in various enterprises such as small and medium-sized enterprises (SMEs) and large enterprise. The various end-users include retail or e-commerce, information technology and telecom, travel and leisure, print/publishing, banking, financial services, and insurance (BFSI), and other end-users.

Email Marketing Market Segmentation

The email marketing market covered in this report is segmented –

1) By Component: Software, Services

2) By Deployment: On-Premise, On Cloud

3) By Solution: Email Campaign Software, Marketing Automation Platform, Customer Relationship Management (CRM) Email Marketing Software, Lead Generation Tools, Other Solutions

4) By Enterprise: Small And Medium-Sized Enterprises (SMEs), Large Enterprise

5) By End-Users: Retail Or E-Commerce, Information Technology And Telecom, Travel And Leisure, Print Or Publishing, Banking, Financial Services, And Insurance (BFSI), Other End-Users

Global Email Marketing Market Size 2023 to 2028: Graph

Email Marketing Market Size 2024 And Growth Rate

The email marketing market size has grown rapidly in recent years. It will grow from $8.08 billion in 2023 to $9.34 billion in 2024 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to an increase in demand for targeting and personalized communication, growth of numbers of internet users, immense adoption of new and digital marketing solutions, development of the network technology, rise in demand for mobile devices to gain information quickly.

Email Marketing Market Growth Forecast

The email marketing market size is expected to see rapid growth in the next few years. It will grow to $16.81 billion in 2028 at a compound annual growth rate (CAGR) of 15.8%. The growth in the forecast period can be attributed to growing demand for new technology and developing infrastructure, demand for email-based marketing, demand for tailored content, growing demand for marketing optimization, increasing presence of email ad businesses for small as well as medium-sized businesses. Major trends in the forecast period include technological advancement, expanding digitalization, introduction of ground-breaking innovations, strategic partnerships to expand business portfolio, strategic mergers and acquisitions.

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Email Marketing Market Driver: Impact Of Growing Internet Users On Email Marketing Market

The growing number of internet users is expected to propel the growth of the email marketing market going forward. Internet users are individuals who have access to and actively use the Internet to browse websites, access online services, communicate with others through email or social media, consume digital content such as videos or articles, conduct online transactions, and engage in various online activities. The number of Internet users is increasing due to the use of smartphones, initiatives to promote digital inclusion, remote work, online learning, 5G networks, and the Internet of Things (IoT). Increased internet users create a fertile environment for email marketing to thrive by expanding the potential audience, increasing engagement opportunities, and driving innovation in the field. For instance, in February 2024, according to the International Telecommunication Union, a Switzerland-based specialized agency, the global number of individuals using the Internet increased from 5.1 billion in 2022 to 5.4 billion in 2023. Therefore, the growing number of internet users is driving the growth of the email marketing market.

Global Email Marketing Market Major Players

Major companies operating in the email marketing market are International Business Machines Corporation, Salesforce Inc., Adobe Inc., Intuit Inc., HubSpot Inc., Ziff Davis Inc., Marigold Engage, Zoho Corporation Pvt. Ltd., Constant Contact Inc., Brevo, GetResponse, ActiveCampaign LLC, Alchemy Worx Inc., Benchmark Internet Group LLC, ConvertKit LLC, Campaign Monitor Pty Ltd., AWeber Communications Inc., CIENCE Technologies Inc., Pinpointe On-Demand Inc., Inbox Army LLC, Mailbutler GmbH, Cleartail Marketing

Global Email Marketing Market Trend: Innovative Ai Tools Revolutionize Email Marketing

Major companies operating in the email marketing market are focusing on developing innovative technologies, such as a generative AI tool for email marketing, to enhance personalization, optimize content creation, and improve overall campaign performance. A generative AI tool for email marketing is a software application that utilizes generative artificial intelligence (AI) technology to assist marketers in creating, optimizing, and personalizing email marketing content. For instance, in April 2023, Intuit Inc., a US-based software company, launched Email Content Generator, a generative AI tool for email marketing that leverages generative pre-trained transformer (GPT) artificial intelligence technology. This tool is designed to simplify the process of writing marketing emails for businesses, allowing them to create campaigns based on industry, marketing intent, and brand voice. It involved AI-powered features, including the email content generator, marking the latest advancement in the company's mission to revolutionize email marketing for small and medium-sized businesses.

Email Marketing Market Merger And Acquisition: iContact Acquires Moz To Expand Digital Marketing Services

In June 2021, iContact, a US-based software company, acquired Moz for an undisclosed amount. With this acquisition, iContact aims to expand its digital marketing offerings by integrating Moz's expertise in search engine optimization (SEO) and analytics with its existing email marketing services. Moz is a US-based digital marketing company offering email marketing.

Regional Insights For The Global Email Marketing Market

North America was the largest region in the email marketing market in 2023. The regions covered in the email marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the email marketing market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The email marketing market consists revenues earned by entities by providing email campaign creation, email automation, A/B testing, and analytics and reporting. The market value includes the value of related goods sold by the service provider or included within the service offering. The email marketing market also includes of sales of email marketing platforms, email design tools, marketing automation software, and email tracking and analytics tools. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The email marketing market research report is one of a series of new reports from The Business Research Company that provides email marketing market statistics, including the email marketing industry global market size, regional shares, competitors with an email marketing market share, detailed email marketing market segments, market trends, and opportunities, and any further data you may need to thrive in the email marketing industry. This email marketing research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Email Marketing Market Report Forecast And Analysis

Report Attribute	Details
Market Size Value In 2024	$9.34 billion
Revenue Forecast In 2033	$16.81 billion
Growth Rate	CAGR of 15.8% from 2024 to 2033
Base Year For Estimation	2023
Actual Estimates/Historical Data	2018-2023
Forecast Period	2024 - 2028 - 2033
Market Representation	Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered	1) By Component: Software, Services 2) By Deployment: On-Premise, On Cloud 3) By Solution: Email Campaign Software, Marketing Automation Platform, Customer Relationship Management (CRM) Email Marketing Software, Lead Generation Tools, Other Solutions 4) By Enterprise: Small And Medium-Sized Enterprises (SMEs), Large Enterprise 5) By End-Users: Retail Or E-Commerce, Information Technology And Telecom, Travel And Leisure, Print Or Publishing, Banking, Financial Services, And Insurance (BFSI), Other End-Users
Regional Scope	Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope	The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report for an additional fee: Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled	International Business Machines Corporation, Salesforce Inc., Adobe Inc., Intuit Inc., HubSpot Inc., Ziff Davis Inc., Marigold Engage, Zoho Corporation Pvt. Ltd., Constant Contact Inc., Brevo, GetResponse, ActiveCampaign LLC, Alchemy Worx Inc., Benchmark Internet Group LLC, ConvertKit LLC, Campaign Monitor Pty Ltd., AWeber Communications Inc., CIENCE Technologies Inc., Pinpointe On-Demand Inc., Inbox Army LLC, Mailbutler GmbH, Cleartail Marketing
Customization Scope	Request for Sample
Pricing And Purchase Options	Explore Purchase Options

1. Executive Summary

2. Email Marketing Market Characteristics

3. Email Marketing Market Trends And Strategies

4. Email Marketing Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market

4.2. Ukraine-Russia War Impact On The Market

4.3. COVID-19 Impact On The Market

5. Global Email Marketing Market Size and Growth

5.1. Global Email Marketing Market Drivers and Restraints

5.1.1. Drivers Of The Market

5.1.2. Restraints Of The Market

5.2. Global Email Marketing Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

5.3. Global Email Marketing Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Email Marketing Market Segmentation

6.1. Global Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Software

Services

6.2. Global Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

On-Premise

On Cloud

6.3. Global Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Email Campaign Software

Marketing Automation Platform

Customer Relationship Management (CRM) Email Marketing Software

Lead Generation Tools

List Of Tables

Table 1: Global Historic Market Growth, 2018-2023, $ Billion

Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion

Table 3: Global Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 4: Global Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 5: Global Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 6: Global Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 7: Global Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 8: Global Email Marketing Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 9: Global Email Marketing Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 10: Asia-Pacific, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 11: Asia-Pacific, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 12: Asia-Pacific, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 13: China, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 14: China, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 15: China, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 16: India, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 17: India, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 18: India, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 19: Japan, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 20: Japan, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 21: Japan, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 22: Australia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 23: Australia, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 24: Australia, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 25: Indonesia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 26: Indonesia, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 27: Indonesia, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 28: South Korea, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 29: South Korea, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 30: South Korea, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 31: Western Europe, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 32: Western Europe, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 33: Western Europe, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 34: UK, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 35: UK, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 36: UK, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 37: Germany, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 38: Germany, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 39: Germany, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 40: France, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 41: France, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 42: France, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 43: Italy, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 44: Italy, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 45: Italy, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 46: Spain, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 47: Spain, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 48: Spain, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 49: Eastern Europe, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 50: Eastern Europe, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 51: Eastern Europe, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 52: Russia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 53: Russia, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 54: Russia, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 55: North America, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 56: North America, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 57: North America, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 58: USA, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 59: USA, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 60: USA, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 61: Canada, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 62: Canada, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 63: Canada, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 64: South America, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 65: South America, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 66: South America, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 67: Brazil, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 68: Brazil, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 69: Brazil, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 70: Middle East, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 71: Middle East, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 72: Middle East, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 73: Africa, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 74: Africa, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 75: Africa, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 76: International Business Machines Corporation Financial Performance

Table 77: Salesforce Inc. Financial Performance

Table 78: Adobe Inc. Financial Performance

Table 79: Intuit Inc. Financial Performance

Table 80: HubSpot Inc. Financial Performance

List Of Figures

Figure 1: Global Historic Market Growth, 2018-2023, $ Billion

Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion

Figure 3: Global Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 4: Global Email Marketing Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 5: Global Email Marketing Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 6: Global Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 7: Global Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 8: Global Email Marketing Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 9: Global Email Marketing Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 10: Asia-Pacific, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 11: Asia-Pacific, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 12: Asia-Pacific, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 13: China, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 14: China, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 15: China, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 16: India, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 17: India, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 18: India, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 19: Japan, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 20: Japan, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 21: Japan, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 22: Australia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 23: Australia, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 24: Australia, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 25: Indonesia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 26: Indonesia, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 27: Indonesia, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 28: South Korea, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 29: South Korea, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 30: South Korea, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 31: Western Europe, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 32: Western Europe, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 33: Western Europe, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 34: UK, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 35: UK, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 36: UK, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 37: Germany, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 38: Germany, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 39: Germany, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 40: France, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 41: France, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 42: France, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 43: Italy, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 44: Italy, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 45: Italy, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 46: Spain, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 47: Spain, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 48: Spain, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 49: Eastern Europe, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 50: Eastern Europe, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 51: Eastern Europe, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 52: Russia, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 53: Russia, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 54: Russia, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 55: North America, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 56: North America, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 57: North America, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 58: USA, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 59: USA, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 60: USA, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 61: Canada, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 62: Canada, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 63: Canada, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 64: South America, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 65: South America, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 66: South America, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 67: Brazil, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 68: Brazil, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 69: Brazil, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 70: Middle East, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 71: Middle East, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 72: Middle East, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 73: Africa, Email Marketing Market, Segmentation By Component, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 74: Africa, Email Marketing Market, Segmentation By Enterprise, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 75: Africa, Email Marketing Market, Segmentation By End-Users, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 76: International Business Machines Corporation Financial Performance

Figure 77: Salesforce Inc. Financial Performance

Figure 78: Adobe Inc. Financial Performance

Figure 79: Intuit Inc. Financial Performance

Figure 80: HubSpot Inc. Financial Performance

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Frequently Asked Questions

What is the definition of the email marketing market?

How will the email marketing market drivers and restraints affect the email marketing market dynamics? What forces will shape the email marketing industry going forward?

The email marketing market major growth driver - Impact Of Growing Internet Users On Email Marketing Market. For further insights on the email marketing market, request a sample here

What is the forecast market size or the forecast market value of the email marketing market?

The email marketing market size has grown rapidly in recent years. It will grow from $8.08 billion in 2023 to $9.34 billion in 2024 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to an increase in demand for targeting and personalized communication, growth of numbers of internet users, immense adoption of new and digital marketing solutions, development of the network technology, rise in demand for mobile devices to gain information quickly. The email marketing market size is expected to see rapid growth in the next few years. It will grow to $16.81 billion in 2028 at a compound annual growth rate (CAGR) of 15.8%. The growth in the forecast period can be attributed to growing demand for new technology and developing infrastructure, demand for email-based marketing, demand for tailored content, growing demand for marketing optimization, increasing presence of email ad businesses for small as well as medium-sized businesses. Major trends in the forecast period include technological advancement, expanding digitalization, introduction of ground-breaking innovations, strategic partnerships to expand business portfolio, strategic mergers and acquisitions . For further insights on the email marketing market, request a sample here

How is the email marketing market segmented?

The email marketing market is segmented
1) By Component: Software, Services
2) By Deployment: On-Premise, On Cloud
3) By Solution: Email Campaign Software, Marketing Automation Platform, Customer Relationship Management (CRM) Email Marketing Software, Lead Generation Tools, Other Solutions
4) By Enterprise: Small And Medium-Sized Enterprises (SMEs), Large Enterprise
5) By End-Users: Retail Or E-Commerce, Information Technology And Telecom, Travel And Leisure, Print Or Publishing, Banking, Financial Services, And Insurance (BFSI), Other End-UsersFor further insights on the email marketing market, request a sample here

Which region has the largest share of the email marketing market? What are the other regions covered in the report?

North America was the largest region in the email marketing market in 2023. The regions covered in the email marketing market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. For further insights on the email marketing market, request a sample here.

Who are the major players in the email marketing market?

What are the key trends in the email marketing market?

Major trend in the email marketing market - Innovative Ai Tools Revolutionize Email Marketing. For further insights on the email marketing market, request a sample here.

What are the major opportunities in the email marketing market? What are the strategies for the email marketing market?

For detailed insights on the major opportunities and strategies in the email marketing market, request a sample here.

How does the email marketing market relate to the overall economy and other similar markets?

For detailed insights on email marketing market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the email marketing industry?

For detailed insights on the mergers and acquisitions in the email marketing industry, request a sample here.

What are the key dynamics influencing the email marketing market growth? SWOT analysis of the email marketing market.

For detailed insights on the key dynamics influencing the email marketing market growth and SWOT analysis of the email marketing industry, request a sample here.