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Global Market Research Services Market Report 2024

Market Research Services Global Market Report 2024 – By Type (Marketing Research And Analysis Services, Public Opinion And Election Polling), By End Use Industry (FMCG, Media, Healthcare & Life Science, Professional Services, Others) – Market Size, Trends, And Global Forecast 2024-2033

Market Research Services Global Market Report 2024

Starting Price : $4000.00 $3200.00 | Pages : 300 | Published : March 2024 | Delivery Time: 2-3 business days | Format : pdf

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Description Table Of Contents Tables & Figures Market Insights Related Reports

Market Research Services Market Definition

Market research services refer to the services that help in the process of determining the viability of a new service or product through direct customer research. With market research, companies can figure out their target market and get opinions and feedback from consumers in real time.

The main types of market research services are market research and analysis services, public opinion, and election polling. A sampling or gathering of thoughts on a subject, obtained from either a selected or a random group of people for the purpose of evaluation, is known as electoral polling. The different sectors include IT services, manufacturing, financial services, construction, and others and involve various enterprise sizes, such as large enterprises and small and medium-sized enterprises.

Market Research Services Market Segmentation

The market research services market covered in this report is segmented –

1) By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling

2) By End Use Industry: FMCG, Media, Healthcare & Life Science, Professional Services, Others

Global Market Research Services Market Size 2023 to 2028: Graph

Market Research Services Market Size 2024 And Growth Rate

The market research services market size has grown steadily in recent years. It will grow from $84.33 billion in 2023 to $87.68 billion in 2024 at a compound annual growth rate (CAGR) of 4.0%. The growth in the historic period can be attributed to rise in research and development (r&d) investments, political opinion polls, strong economic growth in emerging markets, increased internet penetration and growing awareness of market research in end use industries.

Market Research Services Market Growth Forecast

The market research services market size is expected to see steady growth in the next few years. It will grow to $102.88 billion in 2028 at a compound annual growth rate (CAGR) of 4.1%. The growth in the forecast period can be attributed to increasing focus on customer satisfaction, outsourcing back-end operations to low-cost economies, demand for opinion polls and increase in data driven businesses. Major trends in the forecast period include adopting advanced technologies such as eye-tracking technology, adopting agile market research, utilizing experimental research tools to generate accurate results, replacing traditional surveys with micro surveys, investing in virtual technologies, adopting artificial intelligence technologies to enable faster data collection, automating research processes to reduce labor costs, implementing blockchain technology to increase participation rates, consider adopting chatbots to increase efficiency, outsource in low-cost countries in asia to reduce the operational costs and consider adapting to longitudinal research and tracking.

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Market Research Services Market Driver: Role Of Stable Economic Growth In Informed Decision-Making

Stable economic growth is expected to propel the growth of the market research services market going forward. Sustainable economic growth refers to economic development that attempts to satisfy the needs of humans in a manner that sustains natural resources and the environment. Market research services can help businesses identify market trends and consumer behavior, which can help them make informed decisions about their products and services. This can help businesses stay competitive and adapt to changing market conditions, which can contribute to stable economic growth. For instance, according to the U.S. Bureau of Economic Analysis (BEA), a US-based government agency, real gross domestic product (GDP) increased at an annual rate of 2.1 percent in the second quarter of 2023 in the US. Thus, stable economic growth is driving the growth of the market research services market.

Market Research Services Market Driver: Increasing Demand For Digital Market Research Services Drives Growth In The Market Research Services Market

The increasing demand for digital market research services is expected to propel the growth of the market research services market going forward. Digital market research services refer to the analysis and evaluation of information that is gained on and from the Internet to support research or expand knowledge for a business or organization. Digital market research services can help the market research services market by providing customer insights, customized market research services, data-driven decision-making, social media analytics, and monitoring services. For instance, according to the Bureau of Economic Analysis, a US-based government agency, the digital economy in the US grew at an annual rate of 6.9% in 2021, with digital services accounting for 68.5% of the total digital economy. Thus, an increasing demand for digital market research services is driving the growth of the market research services market.

Global Market Research Services Market Major Players

Major companies operating in the market research services market report are Nielsen Holdings Inc., IQVIA Holdings Inc., Gartner, Kantar Group, Ipsos Group S.A., GfK SE, Information Resources, Inc., Dynata, INTAGE Holdings Inc., Westat Inc., Global Vox Populi, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Hub of China, SIS International Research, Escalent (formerly Morpace), CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Consumer Behavior Research Co., Ltd (CBR), Euromonitor International, IFF Research, Pharma Intelligence, Mintel, Dunnhumby, AMR Advanced Market Research GmbH, Wood Mackenzie, VCIOM (Russian Public Opinion Research Center), Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, The NPD Group, Inc., Forrester Research, ORC International Inc., Proactive Worldwide, Comscore, Stitch Marketing Research, Bauman Research & Consulting, LLC, Criba Research SA, Fine Research, AG3 Consulting, OnTarget, Arellano, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research, Al bar research, Inverita research, Eksen Research, C&O Marketing, Insight Scouts Research & Consultancy, Research & Consulting House (REACH), 4sight, Amass Market Research, Synergy Marketing and Consulting, Brandman Research, Geocartography Knowledge Group, ERA Research & Consultancy, Research Konnection, IVC Research Center, Omnibus, Sixth factor, Nagy Research MEACRO, Acnielsen Marketing & Media (Pty) Ltd., NOI Polls Limited, George, Klein and Associates (GK&A), BMI Research (Pty) Ltd, Plus 94 Research, African Response, Ley Hausen.

Global Market Research Services Market Restraint: Navigating The Impact Of Covid-19 On The Market Research Services Market

The outbreak of COVID-19 disease (COVID-19) has acted as a restraint on the market research services market in 2020 as governments globally imposed lockdowns and restricted trade, thereby limiting the need for professional services. COVID-19 is an infectious disease with flu-like symptoms including fever, cough, and difficulty breathing. The virus was first identified in 2019 in Wuhan, Hubei province of the People’s Republic of China and has spread globally, including Western Europe, North America, and Asia. Steps by national governments to contain the transmission have resulted in a decline in economic activity with countries entering a state of lock down. The outbreak has had a negative impact on businesses throughout 2020 and into 2021. However, it is expected that the market research services market will recover from the shock over the forecast period as it is a black swan event and not related to ongoing or fundamental weaknesses in the market or the global economy.

Global Market Research Services Market Trend: Market Research Services Embrace Ai-Driven Real-Time Research Platforms For Enhanced User Experiences

Major companies operating in the market research services are developing AI-driven real-time research platforms, such as Meta AI to enhance user experiences. Meta AI is a new assistant that can interact with users like a person, available on WhatsApp, Messenger, and Instagram. For instance, in September 2023, Meta Platforms Inc., a US-based technology company, launched Meta AI. It is powered by a custom model that leverages technology from Llama 2 and the latest large language model (LLM) research. During text-based conversations, Meta AI can access real-time information through its collaboration with Bing search and provides a feature for generating images.

Global Market Research Services Market Trend: Enhancing Market Research With Virtual Reality Technology

Many market research companies are suggesting their clients implement virtual reality technologies to understand customer decision-making processes. Virtual reality is a computer-generated simulation of a three-dimensional image, sound, and other sensations that replicate an environment and also simulate an individual’s presence in the environment. This technology enables companies to generate critical consumer insights without having to invest in trial-and-error processes in physical stores and collect opinions from target respondents. Virtual reality technology enables companies to collect data efficiently from a large sample size with a minimum investment. For instance, Nestle implemented a Decision Insights virtual store to determine prices and placements of 15 new stock-keeping units of ice cream cups. After implementing research recommendations, ice cream sales increased by 53%.

Regional Analysis For The Global Market Research Services Market

North America was the largest region in the market research services market in 2023. Western Europe was the second largest region in the market research services market. The regions covered in the market research services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the market research services market report are Australia, China, India, Indonesia, Japan, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, France, Germany, UK, Austria, Belgium, Denmark, Finland, Ireland, Italy, Netherlands, Norway, Portugal, Spain, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa

The market research services market includes revenues earned by entities by providing services such as primary research, secondary research, qualitative and quantitative research, branding research, and customer research. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The market research services market research report is one of a series of new reports from The Business Research Company that provides market research services market statistics, including market research services industry global market size, regional shares, competitors with a market research services market share, detailed market research services market segments, market trends and opportunities, and any further data you may need to thrive in the market research services industry. This market research services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Market Research Services Report Forecast And Analysis
Report AttributeDetails
Market Size Value In 2024 $87.68 billion
Revenue Forecast In 2033 $102.88 billion
Growth Rate CAGR of 4.1% from 2024 to 2033
Base Year For Estimation 2023
Actual Estimates/Historical Data 2018-2023
Forecast Period 2024 - 2028 - 2033
Market Representation Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered 1) By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling
2) By End Use Industry: FMCG, Media, Healthcare & Life Science, Professional Services, Others
Regional Scope Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Additional countries that can be covered in the report for an additional fee: Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled Nielsen Holdings Inc.; IQVIA Holdings Inc.; Gartner; Kantar Group; Ipsos Group S.A.; GfK SE; Information Resources, Inc.; Dynata; INTAGE Holdings Inc.; Westat Inc.; Global Vox Populi; RNB Research; Market Xcel Data Matrix Private Limited; Majestic MRSS; Hub of China; SIS International Research; Escalent (formerly Morpace); CIPMR; Adept Research; Tiny CX Freeform; Populix; Dataspring; Inkwood Research; Consumer Behavior Research Co., Ltd (CBR); Euromonitor International; IFF Research; Pharma Intelligence; Mintel; Dunnhumby; AMR Advanced Market Research GmbH; Wood Mackenzie; VCIOM (Russian Public Opinion Research Center); Business Analytica; Ateliar Market Research; Inquiry Market research; MAP Marketing Research; MAGRAM Market Research; Prodege LLC; The NPD Group, Inc.; Forrester Research; ORC International Inc.; Proactive Worldwide; Comscore; Stitch Marketing Research; Bauman Research & Consulting, LLC; Criba Research SA; Fine Research; AG3 Consulting; OnTarget; Arellano; Datum Internacional S.A.; StatMark Group S.A.; Brazil Market research; Ad hoc research; Al bar research; Inverita research; Eksen Research; C&O Marketing; Insight Scouts Research & Consultancy; Research & Consulting House (REACH); 4sight; Amass Market Research; Synergy Marketing and Consulting; Brandman Research; Geocartography Knowledge Group; ERA Research & Consultancy; Research Konnection; IVC Research Center; Omnibus; Sixth factor; Nagy Research MEACRO; Acnielsen Marketing & Media (Pty) Ltd.; NOI Polls Limited; George; Klein and Associates (GK&A); BMI Research (Pty) Ltd; Plus 94 Research; African Response; Ley Hausen.
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    Table Of Contents

    1. Executive Summary

    2. Market Research Services Market Characteristics

    3. Market Research Services Product/Service Analysis -Product/Service Examples

    3.1. Market Research Services Supply Chain Analysis

    3.1.1. Market Research Services Resources

    3.1.2. Market Research Services Manufacturers

    3.1.3. Market Research Services Distributors and Retailers

    3.1.4. Market Research Services End Users

    3.2. Market Research Services Customer Information

    4. Market Research Services Market Trends And Strategies

    5. Market Research Services Market - Macro Economic Scenario

    5.1. Impact Of High Inflation On The Market

    5.2. Ukraine-Russia War Impact On The Market

    5.3. COVID-19 Impact On The Market

    6. Global Market Research Services Market Size and Growth

    6.1. Global Market Research Services Market Drivers and Restraints

    6.1.1. Drivers Of The Market

    6.1.2. Restraints Of The Market

    6.2. Global Market Research Services Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

    6.3. Global Market Research Services Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

    7. Market Research Services Market Segmentation

    7.1. Global Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Marketing Research And Analysis Services

    Public Opinion And Election Polling

    7.2. Global Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Large Enterprise

    Small Enterprise

    Medium Enterprise

    7.3. Global Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Information Technology (IT) Services

    Manufacturing

    Financial Services

    Construction

    Other End-Use Industries

    8. Market Research Services Market Regional And Country Analysis

    8.1. Global Market Research Services Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.2. Global Market Research Services Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    9. Asia-Pacific Market Research Services Market

    9.1. Asia-Pacific Market Research Services Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    9.2. Asia-Pacific Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    9.3. Asia-Pacific Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    9.4. Asia-Pacific Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10. China Market Research Services Market

    10.1. China Market Research Services Market Overview

    10.2. China Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    10.3. China Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    10.4. China Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    11. India Market Research Services Market

    11.1. India Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.2. India Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.3. India Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12. Japan Market Research Services Market

    12.1. Japan Market Research Services Market Overview

    12.2. Japan Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.3. Japan Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.4. Japan Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13. Australia Market Research Services Market

    13.1. Australia Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.2. Australia Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.3. Australia Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14. Indonesia Market Research Services Market

    14.1. Indonesia Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.2. Indonesia Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.3. Indonesia Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15. South Korea Market Research Services Market

    15.1. South Korea Market Research Services Market Overview

    15.2. South Korea Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.3. South Korea Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.4. South Korea Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16. Bangladesh Market Research Services Market

    16.1. Bangladesh, Market Research Services Historic Market, 2018 - 2023, $ Billion

    16.2. Bangladesh, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    17. Thailand Market Research Services Market

    17.1. Thailand, Market Research Services Historic Market, 2018 - 2023, $ Billion

    17.2. Thailand, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    18. Vietnam Market Research Services Market

    18.1. Vietnam, Market Research Services Historic Market, 2018 - 2023, $ Billion

    18.2. Vietnam, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    19. Malaysia Market Research Services Market

    19.1. Malaysia, Market Research Services Historic Market, 2018 - 2023, $ Billion

    19.2. Malaysia, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    20. Singapore Market Research Services Market

    20.1. Singapore, Market Research Services Historic Market, 2018 - 2023, $ Billion

    20.2. Singapore, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    21. Philippines Market Research Services Market

    21.1. Philippines, Market Research Services Historic Market, 2018 - 2023, $ Billion

    21.2. Philippines, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    22. Hong kong Market Research Services Market

    22.1. Hong Kong, Market Research Services Historic Market, 2018 - 2023, $ Billion

    22.2. Hong Kong, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    23. New Zealand Market Research Services Market

    23.1. New Zealand, Market Research Services Historic Market, 2018 - 2023, $ Billion

    23.2. New Zealand, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    24. Western Europe Market Research Services Market

    24.1. Western Europe Market Research Services Market Overview

    24.2. Western Europe Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.3. Western Europe Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.4. Western Europe Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25. UK Market Research Services Market

    25.1. UK Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.2. UK Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.3. UK Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26. Germany Market Research Services Market

    26.1. Germany Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.2. Germany Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.3. Germany Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27. France Market Research Services Market

    27.1. France Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.2. France Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.3. France Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28. Italy Market Research Services Market

    28.1. Italy Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.2. Italy Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.3. Italy Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29. Spain Market Research Services Market

    29.1. Spain Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.2. Spain Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.3. Spain Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    30. Austria Market Research Services Market

    30.1. Austria, Market Research Services Historic Market, 2018 - 2023, $ Billion

    30.2. Austria, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    31. Belgium Market Research Services Market

    31.1. Belgium, Market Research Services Historic Market, 2018 - 2023, $ Billion

    31.2. Belgium, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    32. Denmark Market Research Services Market

    32.1. Denmark, Market Research Services Historic Market, 2018 - 2023, $ Billion

    32.2. Denmark, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    33. Finland Market Research Services Market

    33.1. Finland, Market Research Services Historic Market, 2018 - 2023, $ Billion

    33.2. Finland, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    34. Ireland Market Research Services Market

    34.1. Ireland, Market Research Services Historic Market, 2018 - 2023, $ Billion

    34.2. Ireland, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    35. Netherlands Market Research Services Market

    35.1. Netherlands, Market Research Services Historic Market, 2018 - 2023, $ Billion

    35.2. Netherlands, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    36. Norway Market Research Services Market

    36.1. Norway, Market Research Services Historic Market, 2018 - 2023, $ Billion

    36.2. Norway, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    37. Portugal Market Research Services Market

    37.1. Portugal, Market Research Services Historic Market, 2018 - 2023, $ Billion

    37.2. Portugal, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    38. Sweden Market Research Services Market

    38.1. Sweden, Market Research Services Historic Market, 2018 - 2023, $ Billion

    38.2. Sweden, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    39. Switzerland Market Research Services Market

    39.1. Switzerland, Market Research Services Historic Market, 2018 - 2023, $ Billion

    39.2. Switzerland, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    40. Eastern Europe Market Research Services Market

    40.1. Eastern Europe Market Research Services Market Overview

    40.2. Eastern Europe Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    40.3. Eastern Europe Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    40.4. Eastern Europe Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    41. Russia Market Research Services Market

    41.1. Russia Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    41.2. Russia Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    41.3. Russia Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    42. Czech Republic Market Research Services Market

    42.1. Czech Republic, Market Research Services Historic Market, 2018 - 2023, $ Billion

    42.2. Czech Republic, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    43. Poland Market Research Services Market

    43.1. Poland, Market Research Services Historic Market, 2018 - 2023, $ Billion

    43.2. Poland, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    44. Romania Market Research Services Market

    44.1. Romania, Market Research Services Historic Market, 2018 - 2023, $ Billion

    44.2. Romania, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    45. Ukraine Market Research Services Market

    45.1. Ukraine, Market Research Services Historic Market, 2018 - 2023, $ Billion

    45.2. Ukraine, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    46. North America Market Research Services Market

    46.1. North America Market Research Services Market Overview

    46.2. North America Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    46.3. North America Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    46.4. North America Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    47. USA Market Research Services Market

    47.1. USA Market Research Services Market Overview

    47.2. USA Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    47.3. USA Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    47.4. USA Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    48. Canada Market Research Services Market

    48.1. Canada Market Research Services Market Overview

    48.2. Canada Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    48.3. Canada Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    48.4. Canada Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    49. Mexico Market Research Services Market

    49.1. Mexico, Market Research Services Historic Market, 2018 - 2023, $ Billion

    49.2. Mexico, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    50. South America Market Research Services Market

    50.1. South America Market Research Services Market Overview

    50.2. South America Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    50.3. South America Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    50.4. South America Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    51. Brazil Market Research Services Market

    51.1. Brazil Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    51.2. Brazil Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    51.3. Brazil Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    52. Chile Market Research Services Market

    52.1. Chile, Market Research Services Historic Market, 2018 - 2023, $ Billion

    52.2. Chile, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    53. Argentina Market Research Services Market

    53.1. Argentina, Market Research Services Historic Market, 2018 - 2023, $ Billion

    53.2. Argentina, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    54. Colombia Market Research Services Market

    54.1. Colombia, Market Research Services Historic Market, 2018 - 2023, $ Billion

    54.2. Colombia, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    55. Peru Market Research Services Market

    55.1. Peru, Market Research Services Historic Market, 2018 - 2023, $ Billion

    55.2. Peru, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    56. Middle East Market Research Services Market

    56.1. Middle East Market Research Services Market Overview

    56.2. Middle East Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    56.3. Middle East Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    56.4. Middle East Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    57. Saudi Arabia Market Research Services Market

    57.1. Saudi Arabia, Market Research Services Historic Market, 2018 - 2023, $ Billion

    57.2. Saudi Arabia, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    58. Israel Market Research Services Market

    58.1. Israel, Market Research Services Historic Market, 2018 - 2023, $ Billion

    58.2. Israel, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    59. Iran Market Research Services Market

    59.1. Iran, Market Research Services Historic Market, 2018 - 2023, $ Billion

    59.2. Iran, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    60. Turkey Market Research Services Market

    60.1. Turkey, Market Research Services Historic Market, 2018 - 2023, $ Billion

    60.2. Turkey, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    61. United Arab Emirates Market Research Services Market

    61.1. United Arab Emirates, Market Research Services Historic Market, 2018 - 2023, $ Billion

    61.2. United Arab Emirates, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    62. Africa Market Research Services Market

    62.1. Africa Market Research Services Market Overview

    62.2. Africa Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    62.3. Africa Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    62.4. Africa Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    63. Egypt Market Research Services Market

    63.1. Egypt, Market Research Services Historic Market, 2018 - 2023, $ Billion

    63.2. Egypt, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    64. Nigeria Market Research Services Market

    64.1. Nigeria, Market Research Services Historic Market, 2018 - 2023, $ Billion

    64.2. Nigeria, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    65. South Africa Market Research Services Market

    65.1. South Africa, Market Research Services Historic Market, 2018 - 2023, $ Billion

    65.2. South Africa, Market Research Services Forecast Market, 2018-2023, 2028F, 2033F, $ Billion

    66. Market Research Services Market Competitive Landscape And Company Profiles

    66.1. Market Research Services Market Competitive Landscape

    66.2. Market Research Services Market Company Profiles

    66.2.1. Nielsen Holdings Inc.

    66.2.1.1. Overview

    66.2.1.2. Products and Services

    66.2.1.3. Strategy

    66.2.1.4. Financial Performance

    66.2.2. IQVIA Holdings Inc.

    66.2.2.1. Overview

    66.2.2.2. Products and Services

    66.2.2.3. Strategy

    66.2.2.4. Financial Performance

    66.2.3. Gartner

    66.2.3.1. Overview

    66.2.3.2. Products and Services

    66.2.3.3. Strategy

    66.2.3.4. Financial Performance

    66.2.4. Kantar Group

    66.2.4.1. Overview

    66.2.4.2. Products and Services

    66.2.4.3. Strategy

    66.2.4.4. Financial Performance

    66.2.5. Ipsos Group S.A.

    66.2.5.1. Overview

    66.2.5.2. Products and Services

    66.2.5.3. Strategy

    66.2.5.4. Financial Performance

    67. Market Research Services Market Other Major And Innovative Companies

    67.1. GfK SE

    67.2. Information Resources, Inc.

    67.3. Dynata

    67.4. INTAGE Holdings Inc.

    67.5. Westat Inc.

    67.6. Global Vox Populi

    67.7. RNB Research

    67.8. Market Xcel Data Matrix Private Limited

    67.9. Majestic MRSS

    67.10. Hub of China

    67.11. SIS International Research

    67.12. Escalent (formerly Morpace)

    67.13. CIPMR

    67.14. Adept Research

    67.15. Tiny CX Freeform

    68. Global Market Research Services Market Competitive Benchmarking

    69. Global Market Research Services Market Competitive Dashboard

    70. Key Mergers And Acquisitions In The Market Research Services Market

    71. Market Research Services Market Future Outlook and Potential Analysis

    71.1 Market Research Services Market In 2028 - Countries Offering Most New Opportunities

    71.2 Market Research Services Market In 2028 - Segments Offering Most New Opportunities

    71.3 Market Research Services Market In 2028 - Growth Strategies

    71.3.1 Market Trend Based Strategies

    71.3.2 Competitor Strategies

    72. Appendix

    72.1. Abbreviations

    72.2. Currencies

    72.3. Historic And Forecast Inflation Rates

    72.4. Research Inquiries

    72.5. The Business Research Company

    72.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 3: Global Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 4: Global Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 5: Global Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 6: Global Market Research Services Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 7: Global Market Research Services Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 8: Asia-Pacific, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 9: Asia-Pacific, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 10: Asia-Pacific, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 11: China, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 12: China, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 13: China, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 14: India, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 15: India, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 16: India, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 17: Japan, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 18: Japan, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 19: Japan, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 20: Australia, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 21: Australia, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 22: Australia, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 23: Indonesia, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 24: Indonesia, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 25: Indonesia, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 26: South Korea, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 27: South Korea, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 28: South Korea, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 29: Bangladesh Historic Market Growth, 2018-2023, $ Billion
  • Table 30: Bangladesh Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 31: Thailand Historic Market Growth, 2018-2023, $ Billion
  • Table 32: Thailand Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 33: Vietnam Historic Market Growth, 2018-2023, $ Billion
  • Table 34: Vietnam Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 35: Malaysia Historic Market Growth, 2018-2023, $ Billion
  • Table 36: Malaysia Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 37: Singapore Historic Market Growth, 2018-2023, $ Billion
  • Table 38: Singapore Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 39: Philippines Historic Market Growth, 2018-2023, $ Billion
  • Table 40: Philippines Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 41: Hong Kong Historic Market Growth, 2018-2023, $ Billion
  • Table 42: Hong Kong Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 43: New Zealand Historic Market Growth, 2018-2023, $ Billion
  • Table 44: New Zealand Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 45: Western Europe, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 46: Western Europe, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 47: Western Europe, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 48: UK, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 49: UK, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 50: UK, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 51: Germany, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 52: Germany, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 53: Germany, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 54: France, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 55: France, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 56: France, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 57: Italy, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 58: Italy, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 59: Italy, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 60: Spain, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 61: Spain, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 62: Spain, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 63: Austria Historic Market Growth, 2018-2023, $ Billion
  • Table 64: Austria Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 65: Belgium Historic Market Growth, 2018-2023, $ Billion
  • Table 66: Belgium Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 67: Denmark Historic Market Growth, 2018-2023, $ Billion
  • Table 68: Denmark Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 69: Finland Historic Market Growth, 2018-2023, $ Billion
  • Table 70: Finland Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 71: Ireland Historic Market Growth, 2018-2023, $ Billion
  • Table 72: Ireland Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 73: Netherlands Historic Market Growth, 2018-2023, $ Billion
  • Table 74: Netherlands Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 75: Norway Historic Market Growth, 2018-2023, $ Billion
  • Table 76: Norway Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 77: Portugal Historic Market Growth, 2018-2023, $ Billion
  • Table 78: Portugal Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 79: Sweden Historic Market Growth, 2018-2023, $ Billion
  • Table 80: Sweden Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 81: Switzerland Historic Market Growth, 2018-2023, $ Billion
  • Table 82: Switzerland Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 83: Eastern Europe, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 84: Eastern Europe, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 85: Eastern Europe, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 86: Russia, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 87: Russia, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 88: Russia, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 89: Czech Republic Historic Market Growth, 2018-2023, $ Billion
  • Table 90: Czech Republic Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 91: Poland Historic Market Growth, 2018-2023, $ Billion
  • Table 92: Poland Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 93: Romania Historic Market Growth, 2018-2023, $ Billion
  • Table 94: Romania Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 95: Ukraine Historic Market Growth, 2018-2023, $ Billion
  • Table 96: Ukraine Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 97: North America, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 98: North America, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 99: North America, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 100: USA, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 101: USA, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 102: USA, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 103: Canada, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 104: Canada, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 105: Canada, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 106: Mexico Historic Market Growth, 2018-2023, $ Billion
  • Table 107: Mexico Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 108: South America, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 109: South America, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 110: South America, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 111: Brazil, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 112: Brazil, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 113: Brazil, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 114: Chile Historic Market Growth, 2018-2023, $ Billion
  • Table 115: Chile Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 116: Argentina Historic Market Growth, 2018-2023, $ Billion
  • Table 117: Argentina Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 118: Colombia Historic Market Growth, 2018-2023, $ Billion
  • Table 119: Colombia Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 120: Peru Historic Market Growth, 2018-2023, $ Billion
  • Table 121: Peru Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 122: Middle East, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 123: Middle East, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 124: Middle East, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 125: Saudi Arabia Historic Market Growth, 2018-2023, $ Billion
  • Table 126: Saudi Arabia Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 127: Israel Historic Market Growth, 2018-2023, $ Billion
  • Table 128: Israel Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 129: Iran Historic Market Growth, 2018-2023, $ Billion
  • Table 130: Iran Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 131: Turkey Historic Market Growth, 2018-2023, $ Billion
  • Table 132: Turkey Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 133: United Arab Emirates Historic Market Growth, 2018-2023, $ Billion
  • Table 134: United Arab Emirates Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 135: Africa, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 136: Africa, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 137: Africa, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 138: Egypt Historic Market Growth, 2018-2023, $ Billion
  • Table 139: Egypt Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 140: Nigeria Historic Market Growth, 2018-2023, $ Billion
  • Table 141: Nigeria Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 142: South Africa Historic Market Growth, 2018-2023, $ Billion
  • Table 143: South Africa Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 144: Nielsen Holdings Inc. Financial Performance
  • Table 145: IQVIA Holdings Inc. Financial Performance
  • Table 146: Gartner Financial Performance
  • Table 147: Kantar Group Financial Performance
  • Table 148: Ipsos Group S.A. Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 3: Global Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 4: Global Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 5: Global Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 6: Global Market Research Services Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 7: Global Market Research Services Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 8: Asia-Pacific, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 9: Asia-Pacific, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 10: Asia-Pacific, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 11: China, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 12: China, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 13: China, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 14: India, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 15: India, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 16: India, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 17: Japan, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 18: Japan, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 19: Japan, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 20: Australia, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 21: Australia, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 22: Australia, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 23: Indonesia, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 24: Indonesia, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 25: Indonesia, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 26: South Korea, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 27: South Korea, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 28: South Korea, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 29: Bangladesh Historic Market Growth, 2018-2023, $ Billion
  • Figure 30: Bangladesh Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 31: Thailand Historic Market Growth, 2018-2023, $ Billion
  • Figure 32: Thailand Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 33: Vietnam Historic Market Growth, 2018-2023, $ Billion
  • Figure 34: Vietnam Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 35: Malaysia Historic Market Growth, 2018-2023, $ Billion
  • Figure 36: Malaysia Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 37: Singapore Historic Market Growth, 2018-2023, $ Billion
  • Figure 38: Singapore Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 39: Philippines Historic Market Growth, 2018-2023, $ Billion
  • Figure 40: Philippines Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 41: Hong Kong Historic Market Growth, 2018-2023, $ Billion
  • Figure 42: Hong Kong Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 43: New Zealand Historic Market Growth, 2018-2023, $ Billion
  • Figure 44: New Zealand Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 45: Western Europe, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 46: Western Europe, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 47: Western Europe, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 48: UK, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 49: UK, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 50: UK, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 51: Germany, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 52: Germany, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 53: Germany, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 54: France, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 55: France, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 56: France, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 57: Italy, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 58: Italy, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 59: Italy, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 60: Spain, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 61: Spain, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 62: Spain, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 63: Austria Historic Market Growth, 2018-2023, $ Billion
  • Figure 64: Austria Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 65: Belgium Historic Market Growth, 2018-2023, $ Billion
  • Figure 66: Belgium Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 67: Denmark Historic Market Growth, 2018-2023, $ Billion
  • Figure 68: Denmark Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 69: Finland Historic Market Growth, 2018-2023, $ Billion
  • Figure 70: Finland Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 71: Ireland Historic Market Growth, 2018-2023, $ Billion
  • Figure 72: Ireland Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 73: Netherlands Historic Market Growth, 2018-2023, $ Billion
  • Figure 74: Netherlands Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 75: Norway Historic Market Growth, 2018-2023, $ Billion
  • Figure 76: Norway Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 77: Portugal Historic Market Growth, 2018-2023, $ Billion
  • Figure 78: Portugal Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 79: Sweden Historic Market Growth, 2018-2023, $ Billion
  • Figure 80: Sweden Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 81: Switzerland Historic Market Growth, 2018-2023, $ Billion
  • Figure 82: Switzerland Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 83: Eastern Europe, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 84: Eastern Europe, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 85: Eastern Europe, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 86: Russia, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 87: Russia, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 88: Russia, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 89: Czech Republic Historic Market Growth, 2018-2023, $ Billion
  • Figure 90: Czech Republic Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 91: Poland Historic Market Growth, 2018-2023, $ Billion
  • Figure 92: Poland Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 93: Romania Historic Market Growth, 2018-2023, $ Billion
  • Figure 94: Romania Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 95: Ukraine Historic Market Growth, 2018-2023, $ Billion
  • Figure 96: Ukraine Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 97: North America, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 98: North America, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 99: North America, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 100: USA, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 101: USA, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 102: USA, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 103: Canada, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 104: Canada, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 105: Canada, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 106: Mexico Historic Market Growth, 2018-2023, $ Billion
  • Figure 107: Mexico Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 108: South America, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 109: South America, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 110: South America, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 111: Brazil, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 112: Brazil, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 113: Brazil, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 114: Chile Historic Market Growth, 2018-2023, $ Billion
  • Figure 115: Chile Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 116: Argentina Historic Market Growth, 2018-2023, $ Billion
  • Figure 117: Argentina Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 118: Colombia Historic Market Growth, 2018-2023, $ Billion
  • Figure 119: Colombia Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 120: Peru Historic Market Growth, 2018-2023, $ Billion
  • Figure 121: Peru Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 122: Middle East, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 123: Middle East, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 124: Middle East, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 125: Saudi Arabia Historic Market Growth, 2018-2023, $ Billion
  • Figure 126: Saudi Arabia Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 127: Israel Historic Market Growth, 2018-2023, $ Billion
  • Figure 128: Israel Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 129: Iran Historic Market Growth, 2018-2023, $ Billion
  • Figure 130: Iran Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 131: Turkey Historic Market Growth, 2018-2023, $ Billion
  • Figure 132: Turkey Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 133: United Arab Emirates Historic Market Growth, 2018-2023, $ Billion
  • Figure 134: United Arab Emirates Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 135: Africa, Market Research Services Market, Segmentation By Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 136: Africa, Market Research Services Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 137: Africa, Market Research Services Market, Segmentation By End-Use Industry, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 138: Egypt Historic Market Growth, 2018-2023, $ Billion
  • Figure 139: Egypt Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 140: Nigeria Historic Market Growth, 2018-2023, $ Billion
  • Figure 141: Nigeria Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 142: South Africa Historic Market Growth, 2018-2023, $ Billion
  • Figure 143: South Africa Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 144: Nielsen Holdings Inc. Financial Performance
  • Figure 145: IQVIA Holdings Inc. Financial Performance
  • Figure 146: Gartner Financial Performance
  • Figure 147: Kantar Group Financial Performance
  • Figure 148: Ipsos Group S.A. Financial Performance

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Frequently Asked Questions

What is the definition of the market research services market?

Market research services refer to the services that help in the process of determining the viability of a new service or product through direct customer research. With market research, companies can figure out their target market and get opinions and feedback from consumers in real time. For further insights on the market research services market, request a sample here

How will the market research services market drivers and restraints affect the market research services market dynamics? What forces will shape the market research services industry going forward?

The market research services market major growth driver - Role Of Stable Economic Growth In Informed Decision-Making. For further insights on the market research services market, request a sample here

What is the forecast market size or the forecast market value of the market research services market?

The market research services market size has grown steadily in recent years. It will grow from $84.33 billion in 2023 to $87.68 billion in 2024 at a compound annual growth rate (CAGR) of 4.0%. The growth in the historic period can be attributed to rise in research and development (r&d) investments, political opinion polls, strong economic growth in emerging markets, increased internet penetration and growing awareness of market research in end use industries. The market research services market size is expected to see steady growth in the next few years. It will grow to $102.88 billion in 2028 at a compound annual growth rate (CAGR) of 4.1%. The growth in the forecast period can be attributed to increasing focus on customer satisfaction, outsourcing back-end operations to low-cost economies, demand for opinion polls and increase in data driven businesses. Major trends in the forecast period include adopting advanced technologies such as eye-tracking technology, adopting agile market research, utilizing experimental research tools to generate accurate results, replacing traditional surveys with micro surveys, investing in virtual technologies, adopting artificial intelligence technologies to enable faster data collection, automating research processes to reduce labor costs, implementing blockchain technology to increase participation rates, consider adopting chatbots to increase efficiency, outsource in low-cost countries in asia to reduce the operational costs and consider adapting to longitudinal research and tracking. For further insights on the market research services market, request a sample here

How is the market research services market segmented?

The market research services market is segmented
1) By Type: Marketing Research And Analysis Services, Public Opinion And Election Polling
2) By End Use Industry: FMCG, Media, Healthcare & Life Science, Professional Services, Others For further insights on the market research services market, request a sample here

Which region has the largest share of the market research services market? What are the other regions covered in the report?

North America was the largest region in the market research services market in 2023. Western Europe was the second largest region in the market research services market. The regions covered in the market research services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the market research services market, request a sample here.

Who are the major players in the market research services market?

Major companies operating in the market research services market report are Nielsen Holdings Inc., IQVIA Holdings Inc., Gartner, Kantar Group, Ipsos Group S.A., GfK SE, Information Resources, Inc., Dynata, INTAGE Holdings Inc., Westat Inc., Global Vox Populi, RNB Research, Market Xcel Data Matrix Private Limited, Majestic MRSS, Hub of China, SIS International Research, Escalent (formerly Morpace), CIPMR, Adept Research, Tiny CX Freeform, Populix, Dataspring, Inkwood Research, Consumer Behavior Research Co., Ltd (CBR), Euromonitor International, IFF Research, Pharma Intelligence, Mintel, Dunnhumby, AMR Advanced Market Research GmbH, Wood Mackenzie, VCIOM (Russian Public Opinion Research Center), Business Analytica, Ateliar Market Research, Inquiry Market research, MAP Marketing Research, MAGRAM Market Research, Prodege LLC, The NPD Group, Inc., Forrester Research, ORC International Inc., Proactive Worldwide, Comscore, Stitch Marketing Research, Bauman Research & Consulting, LLC, Criba Research SA, Fine Research, AG3 Consulting, OnTarget, Arellano, Datum Internacional S.A., StatMark Group S.A., Brazil Market research, Ad hoc research, Al bar research, Inverita research, Eksen Research, C&O Marketing, Insight Scouts Research & Consultancy, Research & Consulting House (REACH), 4sight, Amass Market Research, Synergy Marketing and Consulting, Brandman Research, Geocartography Knowledge Group, ERA Research & Consultancy, Research Konnection, IVC Research Center, Omnibus, Sixth factor, Nagy Research MEACRO, Acnielsen Marketing & Media (Pty) Ltd., NOI Polls Limited, George, Klein and Associates (GK&A), BMI Research (Pty) Ltd, Plus 94 Research, African Response, Ley Hausen. For further insights on the market research services market, request a sample here.

What are the key trends in the market research services market?

Major trend in the market research services market - Market Research Services Embrace Ai-Driven Real-Time Research Platforms For Enhanced User Experiences. For further insights on the market research services market, request a sample here.

What are the major opportunities in the market research services market? What are the strategies for the market research services market?

For detailed insights on the major opportunities and strategies in the market research services market, request a sample here.

How does the market research services market relate to the overall economy and other similar markets?

For detailed insights on market research services market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the market research services industry?

For detailed insights on the mergers and acquisitions in the market research services industry, request a sample here.

What are the key dynamics influencing the market research services market growth? SWOT analysis of the market research services market.

For detailed insights on the key dynamics influencing the market research services market growth and SWOT analysis of the market research services industry, request a sample here.