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Global Marketing Automation Software Market Report 2024

Marketing Automation Software Global Market Report 2024 – By Deployment (Cloud-based Deployment, On-premise Deployment), By Organization Size (Large Enterprises, Small And Medium Enterprises), By Application (Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications), By End User Vertical (Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-user Verticals) – Market Size, Trends, And Global Forecast 2024-2033

Marketing Automation Software Global Market Report 2024

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Description Table Of Contents Tables & Figures Market Insights Related Reports

Marketing Automation Software Market Definition

Marketing automation software refers to the software that streamlines and automates marketing tasks, such as email campaigns and social media posts, to improve efficiency and target audience engagement. These systems allow for individualized lead and customer interaction, efficiency gains, and streamlining of marketing procedures.

The main types of marketing automation software deployment are cloud-based deployment and on-premise deployment. Cloud-based deployment refers to hosting and administering software programs or services on distant servers that can be accessed online. It is used by various organization sizes, including large enterprises, and small and medium enterprises and various applications include campaign management, leading management, sales enablement programs, analytics and reporting solutions, and others and is also used by end user verticals such as entertainment and media, financial services, government, healthcare, manufacturing, retail, and others.

Marketing Automation Software Market Segmentation

The marketing automation software market covered in this report is segmented –

1) By Deployment: Cloud-based Deployment, On-premise Deployment

2) By Organization Size: Large Enterprises, Small And Medium Enterprises

3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications

4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-user Verticals

Global Marketing Automation Software Market Size 2023 to 2028: Graph

Marketing Automation Software Market Size 2024 And Growth Rate

The marketing automation software market size has grown rapidly in recent years. It will grow from $6.15 billion in 2023 to $7.15 billion in 2024 at a compound annual growth rate (CAGR) of 16.2%. The growth in the historic period can be attributed to focus on lead generation and conversion optimization, the rise of influencer marketing, demand for marketing automation consulting services, need for improved customer engagement and retention, expansion of email marketing automation.

Marketing Automation Software Market Growth Forecast

The marketing automation software market size is expected to see rapid growth in the next few years. It will grow to $12.72 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to increasing demand for personalized customer experiences, the rise of influencer marketing, adoption of marketing automation in financial services, growing importance of customer journey mapping. Major trends in the forecast period include integration with customer service platforms, shift towards account-based marketing, integration with data management platforms, integration with sales automation tools, technological advancement

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Marketing Automation Software Market Driver: Digital Marketing Channel Growth Fuels Surge In Marketing Automation Software Market

The growth of digital marketing channels is expected to propel the growth of the marketing automation software market going forward. Digital marketing channels refer to businesses' various online platforms, tools, and techniques to promote their products or services, engage with their target audience, and drive conversions. Digital marketing channels are growing due to the widespread adoption of internet-connected devices, such as smartphones and computers, which has increased global internet penetration, providing businesses access to larger online audiences. Marketing automation software streamlines repetitive tasks, such as email campaigns and social media posts, enhancing efficiency in digital marketing channels and enabling targeted personalized user interactions. For instance, according to the Interactive Advertising Bureau (IAB), a US-based advertising business organization, digital advertisement (ad) revenues grew by 35.4%, almost three times more than the 12.2% growth in 2021. Therefore, the growth of digital marketing channels drives the growth of the marketing automation software market.

Global Marketing Automation Software Market Major Players

Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce.com Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc.

Global Marketing Automation Software Market Trend: Advancements In Marketing Automation Technology And Integration Solutions

Major companies operating in the marketing automation software market are focusing on developing advanced technology, such as marketing automation integration solutions, to gain a competitive edge in the market. A marketing automation integration solution refers to the process of combining and connecting different marketing tools, platforms, or software applications to streamline and automate various marketing tasks and processes. For instance, in January 2023, Yodelpop Inc., a US-based digital marketing agency, launched RaiserSync and YourMemberSync. With the help of these recently released connectors, organizations and charities may use HubSpot's marketing automation tools to develop compelling marketing campaigns and communications using the YourMembership association management system or the Raiser's Edge NXT donor management system.

Marketing Automation Software Market Merger And Acquisition: GetResponse Expands Personalization Capabilities Through Acquisition Of Recostream

In December 2022, GetResponse, a Poland-based company providing marketing automation and email marketing software, acquired Recostream for an undisclosed amount. The acquisition will add AI product recommendations to GetResponse's personalization functionality, allowing businesses to display personalized product and content recommendations to their website's visitors and grow conversions. Recostream is a Poland-based marketing automation software company that provides AI and ML-based personalized recommendations for e-commerce platforms.

Regional Insights For The Global Marketing Automation Software Market

North America was the largest region in the marketing automation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the marketing automation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing automation software market includes revenues earned by entities by providing services such as automated email marketing, lead generation, customer segmentation, and campaign management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The marketing automation software market research report is one of a series of new reports from The Business Research Company that provides marketing automation software market statistics, including marketing automation software industry global market size, regional shares, competitors with a marketing automation software market share, detailed marketing automation software market segments, market trends and opportunities, and any further data you may need to thrive in the marketing automation software industry. This marketing automation software market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Marketing Automation Software Market Report Forecast and Analysis
Report AttributeDetails
Market Size Value In 2024 $7.15 billion
Revenue Forecast In 2033 $12.72 billion
Growth Rate CAGR of 15.5% from 2024 to 2033
Base Year For Estimation 2023
Actual Estimates/Historical Data 2018-2023
Forecast Period 2024 - 2028 - 2033
Market Representation Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered 1) By Deployment: Cloud-based Deployment, On-premise Deployment
2) By Organization Size: Large Enterprises, Small And Medium Enterprises
3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications
4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-user Verticals
Regional Scope Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
Additional countries that can be covered in the report for an additional fee: Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled Oracle Corporation; Salesforce.com Inc.; Adobe; HubSpot Inc.; J2 Global Inc.; Zoho Corporation Pvt. Ltd.; Klaviyo Inc.; ActiveCampaign LLC; SugarCRM Inc.; SharpSpring Inc.; ConvertKit LLC; Campaign Monitor Pty Ltd.; Ontraport Inc.; Leadpages Inc.; Autopilot HQ Inc.; AWeber Systems Inc.; EngageBay Inc.; The Rocket Science Group LLC; GetResponse Sp. z o.o.; Sendinblue SAS; Act-On Software Inc.; Iterable Inc.; Acquia Inc.; Agile CRM Inc.; Benchmark Internet Group LLC; MarketSharp Software LLc.
Customization ScopeRequest for Sample
Pricing And Purchase OptionsExplore Purchase Options

    Table Of Contents

    1. Executive Summary

    2. Marketing Automation Software Market Characteristics

    3. Marketing Automation Software Market Trends And Strategies

    4. Marketing Automation Software Market - Macro Economic Scenario

    4.1. Impact Of High Inflation On The Market

    4.2. Ukraine-Russia War Impact On The Market

    4.3. COVID-19 Impact On The Market

    5. Global Marketing Automation Software Market Size and Growth

    5.1. Global Marketing Automation Software Market Drivers and Restraints

    5.1.1. Drivers Of The Market

    5.1.2. Restraints Of The Market

    5.2. Global Marketing Automation Software Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

    5.3. Global Marketing Automation Software Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

    6. Marketing Automation Software Market Segmentation

    6.1. Global Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Cloud-based Deployment

    On-premise Deployment

    6.2. Global Marketing Automation Software Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Large Enterprises

    Small And Medium Enterprises

    6.3. Global Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Campaign Management

    Leading Management

    Sales Enablement Programs

    Analytics And Reporting Solutions

    Other Applications

    6.4. Global Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Entertainment And Media

    Financial Services

    Government

    Healthcare

    Manufacturing

    Retail

    Other End-user Verticals

    7. Marketing Automation Software Market Regional And Country Analysis

    7.1. Global Marketing Automation Software Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    7.2. Global Marketing Automation Software Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8. Asia-Pacific Marketing Automation Software Market

    8.1. Asia-Pacific Marketing Automation Software Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.3. Asia-Pacific Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.4. Asia-Pacific Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    9. China Marketing Automation Software Market

    9.1. China Marketing Automation Software Market Overview

    9.2. China Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.3. China Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.4. China Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    10. India Marketing Automation Software Market

    10.1. India Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.2. India Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.3. India Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11. Japan Marketing Automation Software Market

    11.1. Japan Marketing Automation Software Market Overview

    11.2. Japan Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.3. Japan Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.4. Japan Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12. Australia Marketing Automation Software Market

    12.1. Australia Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.2. Australia Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.3. Australia Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13. Indonesia Marketing Automation Software Market

    13.1. Indonesia Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.2. Indonesia Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.3. Indonesia Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14. South Korea Marketing Automation Software Market

    14.1. South Korea Marketing Automation Software Market Overview

    14.2. South Korea Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.3. South Korea Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.4. South Korea Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15. Western Europe Marketing Automation Software Market

    15.1. Western Europe Marketing Automation Software Market Overview

    15.2. Western Europe Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.3. Western Europe Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.4. Western Europe Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16. UK Marketing Automation Software Market

    16.1. UK Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.2. UK Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.3. UK Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17. Germany Marketing Automation Software Market

    17.1. Germany Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.2. Germany Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.3. Germany Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18. France Marketing Automation Software Market

    18.1. France Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.2. France Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.3. France Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19. Italy Marketing Automation Software Market

    19.1. Italy Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.2. Italy Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.3. Italy Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20. Spain Marketing Automation Software Market

    20.1. Spain Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.2. Spain Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.3. Spain Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21. Eastern Europe Marketing Automation Software Market

    21.1. Eastern Europe Marketing Automation Software Market Overview

    21.2. Eastern Europe Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.3. Eastern Europe Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.4. Eastern Europe Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22. Russia Marketing Automation Software Market

    22.1. Russia Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.2. Russia Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.3. Russia Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23. North America Marketing Automation Software Market

    23.1. North America Marketing Automation Software Market Overview

    23.2. North America Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.3. North America Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.4. North America Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24. USA Marketing Automation Software Market

    24.1. USA Marketing Automation Software Market Overview

    24.2. USA Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.3. USA Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.4. USA Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25. Canada Marketing Automation Software Market

    25.1. Canada Marketing Automation Software Market Overview

    25.2. Canada Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.3. Canada Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.4. Canada Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26. South America Marketing Automation Software Market

    26.1. South America Marketing Automation Software Market Overview

    26.2. South America Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.3. South America Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.4. South America Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27. Brazil Marketing Automation Software Market

    27.1. Brazil Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.2. Brazil Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.3. Brazil Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28. Middle East Marketing Automation Software Market

    28.1. Middle East Marketing Automation Software Market Overview

    28.2. Middle East Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.3. Middle East Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.4. Middle East Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29. Africa Marketing Automation Software Market

    29.1. Africa Marketing Automation Software Market Overview

    29.2. Africa Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.3. Africa Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.4. Africa Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    30. Marketing Automation Software Market Competitive Landscape And Company Profiles

    30.1. Marketing Automation Software Market Competitive Landscape

    30.2. Marketing Automation Software Market Company Profiles

    30.2.1. Oracle Corporation

    30.2.1.1. Overview

    30.2.1.2. Products and Services

    30.2.1.3. Strategy

    30.2.1.4. Financial Performance

    30.2.2. Salesforce.com Inc.

    30.2.2.1. Overview

    30.2.2.2. Products and Services

    30.2.2.3. Strategy

    30.2.2.4. Financial Performance

    30.2.3. Adobe

    30.2.3.1. Overview

    30.2.3.2. Products and Services

    30.2.3.3. Strategy

    30.2.3.4. Financial Performance

    30.2.4. HubSpot Inc.

    30.2.4.1. Overview

    30.2.4.2. Products and Services

    30.2.4.3. Strategy

    30.2.4.4. Financial Performance

    30.2.5. J2 Global Inc.

    30.2.5.1. Overview

    30.2.5.2. Products and Services

    30.2.5.3. Strategy

    30.2.5.4. Financial Performance

    31. Marketing Automation Software Market Other Major And Innovative Companies

    31.1. Zoho Corporation Pvt. Ltd.

    31.2. Klaviyo Inc.

    31.3. ActiveCampaign LLC

    31.4. SugarCRM Inc.

    31.5. SharpSpring Inc.

    31.6. ConvertKit LLC

    31.7. Campaign Monitor Pty Ltd.

    31.8. Ontraport Inc.

    31.9. Leadpages Inc.

    31.10. Autopilot HQ Inc.

    31.11. AWeber Systems Inc.

    31.12. EngageBay Inc.

    31.13. The Rocket Science Group LLC

    31.14. GetResponse Sp. z o.o.

    31.15. Sendinblue SAS

    32. Global Marketing Automation Software Market Competitive Benchmarking

    33. Global Marketing Automation Software Market Competitive Dashboard

    34. Key Mergers And Acquisitions In The Marketing Automation Software Market

    35. Marketing Automation Software Market Future Outlook and Potential Analysis

    35.1 Marketing Automation Software Market In 2028 - Countries Offering Most New Opportunities

    35.2 Marketing Automation Software Market In 2028 - Segments Offering Most New Opportunities

    35.3 Marketing Automation Software Market In 2028 - Growth Strategies

    35.3.1 Market Trend Based Strategies

    35.3.2 Competitor Strategies

    36. Appendix

    36.1. Abbreviations

    36.2. Currencies

    36.3. Historic And Forecast Inflation Rates

    36.4. Research Inquiries

    36.5. The Business Research Company

    36.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 3: Global Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 4: Global Marketing Automation Software Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 5: Global Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 6: Global Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 7: Global Marketing Automation Software Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 8: Global Marketing Automation Software Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 9: Asia-Pacific, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 10: Asia-Pacific, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 11: Asia-Pacific, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 12: China, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 13: China, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 14: China, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 15: India, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 16: India, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 17: India, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 18: Japan, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 19: Japan, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 20: Japan, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 21: Australia, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 22: Australia, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 23: Australia, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 24: Indonesia, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 25: Indonesia, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 26: Indonesia, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 27: South Korea, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 28: South Korea, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 29: South Korea, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 30: Western Europe, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 31: Western Europe, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 32: Western Europe, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 33: UK, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 34: UK, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 35: UK, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 36: Germany, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 37: Germany, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 38: Germany, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 39: France, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 40: France, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 41: France, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 42: Italy, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 43: Italy, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 44: Italy, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 45: Spain, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 46: Spain, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 47: Spain, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 48: Eastern Europe, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 49: Eastern Europe, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 50: Eastern Europe, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 51: Russia, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 52: Russia, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 53: Russia, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 54: North America, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 55: North America, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 56: North America, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 57: USA, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 58: USA, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 59: USA, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 60: Canada, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 61: Canada, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 62: Canada, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 63: South America, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 64: South America, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 65: South America, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 66: Brazil, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 67: Brazil, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 68: Brazil, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 69: Middle East, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 70: Middle East, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 71: Middle East, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 72: Africa, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 73: Africa, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 74: Africa, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 75: Oracle Corporation Financial Performance
  • Table 76: Salesforce.com  Inc. Financial Performance
  • Table 77: Adobe Financial Performance
  • Table 78: HubSpot Inc. Financial Performance
  • Table 79: J2 Global  Inc. Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 3: Global Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 4: Global Marketing Automation Software Market, Segmentation By Organization Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 5: Global Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 6: Global Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 7: Global Marketing Automation Software Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 8: Global Marketing Automation Software Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 9: Asia-Pacific, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 10: Asia-Pacific, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 11: Asia-Pacific, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 12: China, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 13: China, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 14: China, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 15: India, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 16: India, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 17: India, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 18: Japan, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 19: Japan, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 20: Japan, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 21: Australia, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 22: Australia, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 23: Australia, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 24: Indonesia, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 25: Indonesia, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 26: Indonesia, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 27: South Korea, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 28: South Korea, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 29: South Korea, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 30: Western Europe, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 31: Western Europe, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 32: Western Europe, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 33: UK, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 34: UK, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 35: UK, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 36: Germany, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 37: Germany, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 38: Germany, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 39: France, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 40: France, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 41: France, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 42: Italy, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 43: Italy, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 44: Italy, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 45: Spain, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 46: Spain, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 47: Spain, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 48: Eastern Europe, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 49: Eastern Europe, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 50: Eastern Europe, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 51: Russia, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 52: Russia, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 53: Russia, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 54: North America, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 55: North America, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 56: North America, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 57: USA, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 58: USA, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 59: USA, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 60: Canada, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 61: Canada, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 62: Canada, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 63: South America, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 64: South America, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 65: South America, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 66: Brazil, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 67: Brazil, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 68: Brazil, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 69: Middle East, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 70: Middle East, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 71: Middle East, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 72: Africa, Marketing Automation Software Market, Segmentation By Deployment, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 73: Africa, Marketing Automation Software Market, Segmentation By Application, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 74: Africa, Marketing Automation Software Market, Segmentation By End User Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 75: Oracle Corporation Financial Performance
  • Figure 76: Salesforce.com  Inc. Financial Performance
  • Figure 77: Adobe Financial Performance
  • Figure 78: HubSpot Inc. Financial Performance
  • Figure 79: J2 Global  Inc. Financial Performance

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Frequently Asked Questions

What is the definition of the marketing automation software market?

Marketing automation software refers to the software that streamlines and automates marketing tasks, such as email campaigns and social media posts, to improve efficiency and target audience engagement. These systems allow for individualized lead and customer interaction, efficiency gains, and streamlining of marketing procedures. For further insights on the marketing automation software market, request a sample here

How will the marketing automation software market drivers and restraints affect the marketing automation software market dynamics? What forces will shape the marketing automation software industry going forward?

The marketing automation software market major growth driver - Digital Marketing Channel Growth Fuels Surge In Marketing Automation Software Market. For further insights on the marketing automation software market, request a sample here

What is the forecast market size or the forecast market value of the marketing automation software market?

The marketing automation software market size has grown rapidly in recent years. It will grow from $6.15 billion in 2023 to $7.15 billion in 2024 at a compound annual growth rate (CAGR) of 16.2%. The growth in the historic period can be attributed to focus on lead generation and conversion optimization, the rise of influencer marketing, demand for marketing automation consulting services, need for improved customer engagement and retention, expansion of email marketing automation. The marketing automation software market size is expected to see rapid growth in the next few years. It will grow to $12.72 billion in 2028 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to increasing demand for personalized customer experiences, the rise of influencer marketing, adoption of marketing automation in financial services, growing importance of customer journey mapping. Major trends in the forecast period include integration with customer service platforms, shift towards account-based marketing, integration with data management platforms, integration with sales automation tools, technological advancement For further insights on the marketing automation software market, request a sample here

How is the marketing automation software market segmented?

The marketing automation software market is segmented
1) By Deployment: Cloud-based Deployment, On-premise Deployment
2) By Organization Size: Large Enterprises, Small And Medium Enterprises
3) By Application: Campaign Management, Leading Management, Sales Enablement Programs, Analytics And Reporting Solutions, Other Applications
4) By End User Vertical: Entertainment And Media, Financial Services, Government, Healthcare, Manufacturing, Retail, Other End-user VerticalsFor further insights on the marketing automation software market, request a sample here

Which region has the largest share of the marketing automation software market? What are the other regions covered in the report?

North America was the largest region in the marketing automation software market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. For further insights on the marketing automation software market, request a sample here.

Who are the major players in the marketing automation software market?

Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce.com Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc. For further insights on the marketing automation software market, request a sample here.

What are the key trends in the marketing automation software market?

Major trend in the marketing automation software market - Advancements In Marketing Automation Technology And Integration Solutions. For further insights on the marketing automation software market, request a sample here.

What are the major opportunities in the marketing automation software market? What are the strategies for the marketing automation software market?

For detailed insights on the major opportunities and strategies in the marketing automation software market, request a sample here.

How does the marketing automation software market relate to the overall economy and other similar markets?

For detailed insights on marketing automation software market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the marketing automation software industry?

For detailed insights on the mergers and acquisitions in the marketing automation software industry, request a sample here.

What are the key dynamics influencing the marketing automation software market growth? SWOT analysis of the marketing automation software market.

For detailed insights on the key dynamics influencing the marketing automation software market growth and SWOT analysis of the marketing automation software industry, request a sample here.