Mobile Advertising Global Market Report 2025

Global Mobile Advertising Market Report 2024

Mobile Advertising Global Market Report 2025 – By Format Type (Search, Display, Digital Video, Other Format Types), By Category (Art And Entertainment, Hobbies And Interests, Other Categories), By Mobile Devices (Smartphones, Laptops And Notebooks, Other Mobile Devices), By Vertical (Retail And E-commerce, Media And Entertainment, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Travel And Tourism, Other Verticals) – Market Size, Trends, And Global Forecast 2025-2034

Name: Mobile Advertising Global Market Report 2025
Creator: The Business Research Company
License: https://www.thebusinessresearchcompany.com/privacy-policy

Mobile Advertising Global Market Report 2025

Report Price : $4490.00 | Pages : 175 | Published : January 2025 | Delivery Time: 2-3 business days | Format : pdf

Purchase Options

Request a Sample

Request For Discount

Customise Your Report

Item added to cart!

Request For Proposal

Request For Regional Data

FAQs

Need assistance or more information before the purchase?

Enquire Before Buying

Mobile Advertising Global Market Report 2025

Proud Members Of

Mobile Advertising Market Definition

Mobile advertising refers to the practice of displaying advertisements on mobile devices, such as smartphones and tablets. Mobile ad platforms offer advanced tracking and analytics, allowing for real-time campaign adjustments and optimization based on performance data.

The main types of mobile advertising formats are Search, display, digital video, and others. Search refers to the various ways ads are displayed on mobile devices to cater to users' search behavior and preferences. Several categories involved are art and entertainment, hobbies and interests, and others, and IT uses various mobile devices, such as smartphones, laptops and notebooks, and others. It is used by several verticals, including retail and e-commerce, media and entertainment, healthcare, banking, financial services and insurance (BFSI), education, travel and tourism, and others.

Mobile Advertising Market Segmentation

The mobile advertising market covered in this report is segmented –

1) By Format Type: Search, Display, Digital Video, Other Format Types

2) By Category: Art And Entertainment, Hobbies And Interests, Other Categories

3) By Mobile Devices: Smartphones, Laptops And Notebooks, Other Mobile Devices

4) By Vertical: Retail And E-commerce, Media And Entertainment, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Travel And Tourism, Other Verticals

Subsegments:

1) By Search: Paid Search Ads, In-App Search Ads, Sponsored Search Results

2) By Display: Banner Ads, Rich Media Ads, Interstitial Ads, Native Display Ads

3) By Digital Video: Pre-Roll Video Ads, In-Stream Video Ads, Social Media Video Ads, Interactive Video Ads

4) By Other Format Types: Native Ads, Push Notifications, Location-Based Ads, Augmented Reality (AR) Ads, Interactive Ads

Mobile Advertising Market Size and growth rate 2025 to 2029: Graph

Mobile Advertising Market Size 2025 And Growth Rate

The mobile advertising market size has grown rapidly in recent years. It will grow from $277.73 billion in 2024 to $320.95 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to proliferation of smartphones, mobile app ecosystem growth, data analytics and targeting, social media influence, shift in consumer behavior.

Mobile Advertising Market Growth Forecast

The mobile advertising market size is expected to see rapid growth in the next few years. It will grow to $563.97 billion in 2029 at a compound annual growth rate (CAGR) of 15.1%. The growth in the forecast period can be attributed to augmented reality (ar) and virtual reality (vr) integration, artificial intelligence and machine learning, rise of in-app advertising, privacy regulations and ad transparency, cross-platform integration. Major trends in the forecast period include emergence of 5G technology, advancements in mobile technologies, rise of in-app advertising, video dominance, programmatic advertising growth.

Book your 30 minutes free consultation with our research experts

Mobile Advertising Market Driver: Synergistic Impact Of Social Media And E-commerce On Mobile Advertising Growth

The higher penetration of social media and E-commerce is expected to propel the growth of the mobile advertising market going forward. Social media refers to online platforms and websites that allow for social interaction and content sharing between users. E-commerce stands for electronic commerce, which involves the buying and selling of goods and services over the Internet. Social media and E-commerce leverage mobile advertising to capitalize on the widespread use of smartphones, enabling targeted and engaging promotional strategies that seamlessly integrate with users' online interactions, fostering brand visibility and customer engagement, and driving sales in the dynamic digital landscape. For instance, in November 2023, according to the United States Census Bureau, a US-based government agency, E-commerce sales in the third quarter of 2023 accounted for 15.6% of total sales. Furthermore, in February 2023, according to Meltwater, a Netherlands-based software company, in the UK, there were 35 million LinkedIn members and 28.75 million Instagram users. Additionally, between 2022 and 2023, LinkedIn's potential ad reach in the UK climbed by 2.9%. Therefore, the higher penetration of social media and E-commerce is driving the growth of the mobile advertising market.

Mobile Advertising Market Driver: Digital Advertising Dominance Fueling Growth In The Mobile Advertising Landscape

The rise of digital advertising is expected to propel the growth of the mobile advertising market in the coming years. Digital advertising is a marketing technique that involves publishing advertisements using online channels, such as social networking sites, websites and search engines to promote a company and its goods or services. Digital advertising in mobile advertising improves brand visibility by utilizing targeted techniques, tailored content and interactive forms to successfully engage a mobile audience. Its flexibility for different mobile platforms and capacity to observe user activity help optimize ad campaigns and increase the overall effect of mobile advertising efforts. For instance, in November 2023, according to MediaRadar, a US-based customizable advertising intelligence platform, between June and August 2023, there was a substantial surge in the number of active AI advertisers, with 120 AI brands engaging in advertising activities. This marks an impressive 87% increase from the preceding summer of 2022, during which only 70 AI advertisers were observed. Therefore, the rise of digital advertising is driving the mobile advertising market.

Global Mobile Advertising Market Major Players

Major companies operating in the mobile advertising market report are Amazon.com Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Adobe Systems Inc., X Corp., Applovin Corporation, Ubisoft Inc., Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., Inmobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Creative Clicks, Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.

Global Mobile Advertising Market Trend: Adoption Of AI-Powered Marketing Automation Tools By Major Mobile Advertising Companies

Major companies operating in the mobile advertising market are adopting new technologies, such as AI-powered marketing automation tools and features, to help brands achieve more specific goals for their ads. AI-powered marketing automation tools and features are designed to automate and optimize various marketing tasks and processes, leveraging artificial intelligence and machine learning algorithms to improve efficiency and effectiveness. For instance, in June 2023, Alphabet Inc., a US-based technology company, launched two new AI-powered features for advertisers. The first feature, called Demand Gen, is a mobile advertising tool that uses AI to place an advertiser's photo and video ads across several products, such as Gmail, the YouTube feed, and Shorts. The second feature uses AI to find the best ad placements and maximize views of a brand's video ads. These features will remove the need for advertisers to think about where they should place their ads and will focus on finding placements.

Mobile Advertising Market Merger And Acquisition: Verve Acquires Jun Group To Strengthen Omnichannel Advertising Capabilities In Mobile Video And Gaming

In June 2024, Verve, a US-based mobile ad tech company, acquired Jun Group for an undisclosed amount. The acquisition aims to enhance Verve's capabilities in premium mobile ads and connected TV (CTV) by leveraging Jun Group's strong relationships with Fortune 500 advertisers, premium mobile inventory, engaging ad formats, and white-glove media services. This acquisition is intended to create a more balanced sales model between demand-side and supply-side business, increase revenue and profitability, and strengthen synergies between supply and demand in the advertising technology space. Jun Group is a US-based mobile advertising company.

Regional Outlook For The Global Mobile Advertising Market

North America was the largest region in the mobile advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the mobile advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Mobile Advertising Market?

The mobile advertising market includes revenues earned by entities by providing services such as social media marketing, monitoring and analyzing the performance of mobile ad campaigns, and managing mobile display ad campaigns. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Mobile Advertising Industry?

The mobile advertising market research report is one of a series of new reports from The Business Research Company that provides mobile advertising market statistics, including mobile advertising industry global market size, regional shares, competitors with a mobile advertising market share, detailed mobile advertising market segments, market trends and opportunities, and any further data you may need to thrive in the mobile advertising industry. This mobile advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Mobile Advertising Market Report Forecast Analysis

Report Attribute	Details
Market Size Value In 2025	$320.95 billion
Revenue Forecast In 2034	$563.97 billion
Growth Rate	CAGR of 15.1% from 2025 to 2034
Base Year For Estimation	2024
Actual Estimates/Historical Data	2019-2024
Forecast Period	2025 - 2029 - 2034
Market Representation	Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered	1) By Format Type: Search, Display, Digital Video, Other Format Types 2) By Category: Art And Entertainment, Hobbies And Interests, Other Categories 3) By Mobile Devices: Smartphones, Laptops And Notebooks, Other Mobile Devices 4) By Vertical: Retail And E-commerce, Media And Entertainment, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Travel And Tourism, Other Verticals Subsegments: 1) By Search: Paid Search Ads, In-App Search Ads, Sponsored Search Results 2) By Display: Banner Ads, Rich Media Ads, Interstitial Ads, Native Display Ads 3) By Digital Video: Pre-Roll Video Ads, In-Stream Video Ads, Social Media Video Ads, Interactive Video Ads 4) By Other Format Types: Native Ads, Push Notifications, Location-Based Ads, Augmented Reality (AR) Ads, Interactive Ads
Regional Scope	Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope	The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled	Amazon.com Inc., Apple Inc., Alphabet Inc., Meta Platforms Inc., IBM Corporation, Cognizant Technology Solutions Corporation, Adobe Systems Inc., X Corp., Applovin Corporation, Ubisoft Inc., Pandora Media Inc., MobVista International Technologies Ltd., Amobee Inc., Millennial Media Inc., Mintegral International Ltd., Avazu Inc., Inmobi Pte. Ltd., Affle India Ltd., Verve Group, Epom Ltd., Creative Clicks, Flurry Inc., Leanplum, Smaato Inc., Chartboost Inc., TUNE Inc., PageFair Ltd.
Customization Scope	Request for Sample
Pricing And Purchase Options	Explore Purchase Options

1. Executive Summary

2. Mobile Advertising Market Characteristics

3. Mobile Advertising Market Trends And Strategies

4. Mobile Advertising Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics, Covid And Recovery On The Market

5. Global Mobile Advertising Growth Analysis And Strategic Analysis Framework

5.1. Global Mobile Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

5.2. Analysis Of End Use Industries

5.3. Global Mobile Advertising Market Growth Rate Analysis

5.4. Global Mobile Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)

5.5. Global Mobile Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)

5.6. Global Mobile Advertising Total Addressable Market (TAM)

6. Mobile Advertising Market Segmentation

6.1. Global Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Display

Digital Video

Other Format Types

6.2. Global Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Art And Entertainment

Hobbies And Interests

Other Categories

6.3. Global Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Smartphones

Laptops And Notebooks

Other Mobile Devices

6.4. Global Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Retail And E-commerce

Media And Entertainment

Healthcare

Banking, Financial Services And Insurance (BFSI)

Education

Travel And Tourism

Other Verticals

6.5. Global Mobile Advertising Market, Sub-Segmentation Of Search, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Paid Search Ads

In-App Search Ads

List Of Tables

Table 1: Global Historic Market Growth, 2019-2024, $ Billion

Table 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion

Table 3: Global Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 4: Global Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 5: Global Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 6: Global Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 7: Global Mobile Advertising Market, Sub-Segmentation Of Search, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 8: Global Mobile Advertising Market, Sub-Segmentation Of Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 9: Global Mobile Advertising Market, Sub-Segmentation Of Digital Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 10: Global Mobile Advertising Market, Sub-Segmentation Of Other Format Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 11: Global Mobile Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 12: Global Mobile Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 13: Asia-Pacific, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 14: Asia-Pacific, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 15: Asia-Pacific, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 16: China, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 17: China, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 18: China, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 19: India, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 20: India, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 21: India, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 22: Japan, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 23: Japan, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 24: Japan, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 25: Australia, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 26: Australia, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 27: Australia, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 28: Indonesia, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 29: Indonesia, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 30: Indonesia, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 31: South Korea, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 32: South Korea, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 33: South Korea, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 34: Western Europe, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 35: Western Europe, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 36: Western Europe, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 37: UK, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 38: UK, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 39: UK, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 40: Germany, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 41: Germany, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 42: Germany, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 43: France, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 44: France, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 45: France, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 46: Italy, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 47: Italy, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 48: Italy, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 49: Spain, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 50: Spain, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 51: Spain, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 52: Eastern Europe, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 53: Eastern Europe, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 54: Eastern Europe, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 55: Russia, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 56: Russia, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 57: Russia, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 58: North America, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 59: North America, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 60: North America, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 61: USA, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 62: USA, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 63: USA, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 64: Canada, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 65: Canada, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 66: Canada, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 67: South America, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 68: South America, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 69: South America, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 70: Brazil, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 71: Brazil, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 72: Brazil, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 73: Middle East, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 74: Middle East, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 75: Middle East, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 76: Africa, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 77: Africa, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 78: Africa, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Table 79: Amazon.com Inc. Financial Performance

Table 80: Apple Inc. Financial Performance

Table 81: Alphabet Inc. Financial Performance

Table 82: Meta Platforms Inc. Financial Performance

Table 83: IBM Corporation Financial Performance

List Of Figures

Figure 1: Global Historic Market Growth, 2019-2024, $ Billion

Figure 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion

Figure 3: Global Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 4: Global Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 5: Global Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 6: Global Mobile Advertising Market, Segmentation By Vertical, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 7: Global Mobile Advertising Market, Sub-Segmentation Of Search, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 8: Global Mobile Advertising Market, Sub-Segmentation Of Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 9: Global Mobile Advertising Market, Sub-Segmentation Of Digital Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 10: Global Mobile Advertising Market, Sub-Segmentation Of Other Format Types, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 11: Global Mobile Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 12: Global Mobile Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 13: Asia-Pacific, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 14: Asia-Pacific, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 15: Asia-Pacific, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 16: China, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 17: China, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 18: China, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 19: India, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 20: India, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 21: India, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 22: Japan, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 23: Japan, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 24: Japan, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 25: Australia, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 26: Australia, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 27: Australia, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 28: Indonesia, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 29: Indonesia, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 30: Indonesia, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 31: South Korea, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 32: South Korea, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 33: South Korea, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 34: Western Europe, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 35: Western Europe, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 36: Western Europe, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 37: UK, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 38: UK, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 39: UK, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 40: Germany, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 41: Germany, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 42: Germany, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 43: France, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 44: France, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 45: France, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 46: Italy, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 47: Italy, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 48: Italy, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 49: Spain, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 50: Spain, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 51: Spain, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 52: Eastern Europe, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 53: Eastern Europe, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 54: Eastern Europe, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 55: Russia, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 56: Russia, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 57: Russia, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 58: North America, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 59: North America, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 60: North America, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 61: USA, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 62: USA, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 63: USA, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 64: Canada, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 65: Canada, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 66: Canada, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 67: South America, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 68: South America, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 69: South America, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 70: Brazil, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 71: Brazil, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 72: Brazil, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 73: Middle East, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 74: Middle East, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 75: Middle East, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 76: Africa, Mobile Advertising Market, Segmentation By Format Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 77: Africa, Mobile Advertising Market, Segmentation By Category, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 78: Africa, Mobile Advertising Market, Segmentation By Mobile Devices, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

Figure 79: Amazon.com Inc. Financial Performance

Figure 80: Apple Inc. Financial Performance

Figure 81: Alphabet Inc. Financial Performance

Figure 82: Meta Platforms Inc. Financial Performance

Figure 83: IBM Corporation Financial Performance

Global Agencies Search Engine Optimization Services Market Opportunities And Strategies – Forecast To 2030 – Includes Agencies Search Engine Optimization Services Market Size

Global Media Market Opportunities And Strategies – Forecast To 2030 – Includes Media Market Size

Global Film And Video Market Opportunities And Strategies – Forecast To 2030 – Includes Film And Video Market Analysis

Opportunities And Strategies Analysis For The Media Buying Agencies And Representative Firms Market – Includes Media Buying Agencies And Representative Firms Market Share

The Business Research Company offers the media market research report 2022 with industry size, share, segments and market growth

The Business Research Company offers the social media market research report 2022 with industry size, share, segments and market growth

The Business Research Company offers the media buying agencies and representative firms market research report 2022 with industry size, share, segments and market growth

The Business Research Company offers the seo market research report 2022 with industry size, share, segments and market growth

Mobile 3D Global Market Report 2025 – By Type (Tablets, Smartphones, Notebooks, Other Types), By Device Component (Image Sensors, 3D Displays), By Application (Animations, Maps And Navigation, Mobile Gaming, Mobile Advertisements, Other Applications) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Snowmobile Trailer Axle Global Market Report 2025 – By Type (Torsion Snowmobile Trailer Axle, Spring Snowmobile Trailer Axle), By Material (Steel, Aluminum, Carbon Fiber), By Capacity (0-1000 lbs, 1001-2000 lbs, 2001-3000 lbs, 3001-4000 lbs), By Distribution Channel (Original Equipment Manufacturer (OEM), Aftermarket), By Application (Light-Weight Trailers, Medium-Weight Trailers, Heavy-Weight Trailers) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Restaurants And Mobile Food Services Global Market Report 2025 – By Type (Full-Service Restaurants, Limited-Service Restaurants, Cafeterias, Grill Buffets, And Buffets, Mobile Food Services), By Ownership (Chain Market, Standalone Market), By Pricing (High-End, Economy), By Service Type (Online Booking, Offline Booking) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Mobile Battery Global Market Report 2025 – By Type (Lithium Ion, Lithium Polymer, Nickel Cadmium, Nickel Metal Hydride, Other Types), By Sales Channel (Online, Offline), By Industry (Smartphone, Non-Smartphone) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Mobile Computer Global Market Report 2025 – By Component (Hardware, Software, Services), By Enterprise Size (Small And Midsize Businesses, Large Businesses), By Industry (Retail, Manufacturing, Healthcare, Warehouse, Other Industries) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Cellular or Mobile Telephone Services Global Market Report 2025 – By Type (Basic Communication, Value-Added), By Service (3G Services, 4G Services, 5G Services), By End User (Manufacturing, Energy And Utilities, Media And Entertainment, It And Telecom, Transportation And Logistics, Healthcare) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Mobile CRM Software Global Market Report 2025 – By Type (Cloud Based, On-Premise), By Enterprise (Small Enterprise, Medium Enterprise, Large Enterprise), By Vertical (BFSI, Telecom, Healthcare, Retail, Automotive, Other Verticals) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Mobile Crushers and Screeners Global Market Report 2025 – By Type (Mobile Crusher, Mobile Screener), By Solutions (Products, Aftermarket), By Equipment Usages (New, Used), By End Users (Stone Quarry, Construction, Mining, Material Recycling, Other End Users) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Frequently Asked Questions

What is the definition of the Mobile Advertising market?

How will the Mobile Advertising market drivers and restraints affect the market dynamics? What forces will shape the Mobile Advertising industry going forward?

The Mobile Advertising market major growth driver - Synergistic Impact Of Social Media And E-commerce On Mobile Advertising Growth. For further insights on the Mobile Advertising market, request a sample here

What is the forecast market size or the forecast market value of the Mobile Advertising market?

The Mobile Advertising market size has grown strongly in recent years. The mobile advertising market size has grown rapidly in recent years. It will grow from $277.73 billion in 2024 to $320.95 billion in 2025 at a compound annual growth rate (CAGR) of 15.6%. The growth in the historic period can be attributed to proliferation of smartphones, mobile app ecosystem growth, data analytics and targeting, social media influence, shift in consumer behavior. The mobile advertising market size is expected to see rapid growth in the next few years. It will grow to $563.97 billion in 2029 at a compound annual growth rate (CAGR) of 15.1%. The growth in the forecast period can be attributed to augmented reality (ar) and virtual reality (vr) integration, artificial intelligence and machine learning, rise of in-app advertising, privacy regulations and ad transparency, cross-platform integration. Major trends in the forecast period include emergence of 5g technology, advancements in mobile technologies, rise of in-app advertising, video dominance, programmatic advertising growth. For further insights on the Mobile Advertising market, request a sample here

How is the Mobile Advertising market segmented?

The mobile advertising market covered in this report is segmented –
1) By Format Type: Search, Display, Digital Video, Other Format Types
2) By Category: Art And Entertainment, Hobbies And Interests, Other Categories
3) By Mobile Devices: Smartphones, Laptops And Notebooks, Other Mobile Devices
4) By Vertical: Retail And E-commerce, Media And Entertainment, Healthcare, Banking, Financial Services And Insurance (BFSI), Education, Travel And Tourism, Other Verticals Subsegments:
1) By Search: Paid Search Ads, In-App Search Ads, Sponsored Search Results
2) By Display: Banner Ads, Rich Media Ads, Interstitial Ads, Native Display Ads
3) By Digital Video: Pre-Roll Video Ads, In-Stream Video Ads, Social Media Video Ads, Interactive Video Ads
4) By Other Format Types: Native Ads, Push Notifications, Location-Based Ads, Augmented Reality (AR) Ads, Interactive Ads For further insights on the Mobile Advertising market, request a sample here

Which region has the largest share of the Mobile Advertising market? What are the other regions covered in the report?

North America was the largest region in the mobile advertising market in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the mobile advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. For further insights on the Mobile Advertising market, request a sample here.

Who are the major players in the Mobile Advertising market?

What are the key trends in the Mobile Advertising market?

Major trends in the Mobile Advertising market include Adoption Of AI-Powered Marketing Automation Tools By Major Mobile Advertising Companies. For further insights on the Mobile Advertising market, request a sample here.

What are the major opportunities in the Mobile Advertising market? What are the strategies for the Mobile Advertising market?

For detailed insights on the major opportunities and strategies in the Mobile Advertising market, request a sample here.

How does the Mobile Advertising market relate to the overall economy and other similar markets?

For detailed insights on Mobile Advertising's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the Mobile Advertising industry?

For detailed insights on the mergers and acquisitions in the Mobile Advertising industry, request a sample here.

What are the key dynamics influencing the Mobile Advertising market growth? SWOT analysis of the Mobile Advertising market.

For detailed insights on the key dynamics influencing the Mobile Advertising market growth and SWOT analysis of the Mobile Advertising industry, request a sample here.