Mobile Value Added Services Global Market Report 2024

Global Mobile Value Added Services Market Report 2024

Mobile Value Added Services Global Market Report 2024 – By Solution (Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email & IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions), By Store (Google Play, App Store (iOS), Other Stores), By End-user (Individual, Enterprise) – Market Size, Trends, And Global Forecast 2024-2033

Name: Mobile Value Added Services Global Market Report 2024
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Mobile Value Added Services Global Market Report 2024

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Mobile Value Added Services Global Market Report 2024

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Mobile Value Added Services Market Definition

Mobile value-added services refer to those services that telecom service companies give to customers in addition to their main SMS, voice, and data services. The services can be either free or pay-for-use. VAS are mostly used in the entertainment, e-commerce, sports, and other industries.

The main type of solutions in mobile value-added services includes mobile advertising, location-based services, mobile infotainment, mobile email & IM, short messaging service (SMS), multimedia messaging service (MMS), mobile money, and others. Mobile advertising refers to advertising services on smartphones and mobile devices provided by telecoms to customers. It refers to all interactive channels used by advertisers to convey or promote brand information, news, or offers via mobile devices or networks. These services are provided through google play, app store (IOS), and other stores and they are used by both enterprises and individuals.

Mobile Value Added Services Market Segmentation

The mobile value added services market covered in this report is segmented –

1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email & IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions

2) By Store: Google Play, App Store (iOS), Other Stores

3) By End-user: Individual, Enterprise

Global Mobile Value Added Services Market Size 2023 to 2028: Graph

Mobile Value Added Services Market Size 2024 And Growth Rate

The mobile value added services market size has grown rapidly in recent years. It will grow from $875.55 billion in 2023 to $982.1 billion in 2024 at a compound annual growth rate (CAGR) of 12.2%. The growth in the historic period can be attributed to mobile penetration and subscriber base growth, rise of smartphones and data usage, mobile app ecosystem development, sms and messaging services, mobile content and entertainment..

Mobile Value Added Services Market Growth Forecast

The mobile value added services market size is expected to see rapid growth in the next few years. It will grow to $1621.73 billion in 2028 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to rise of iot and connected devices, emergence of edge computing, expansion of mobile e-commerce, continue growth of mobile health services, cross-industry collaborations.. Major trends in the forecast period include 5g technology adoption, integration of augmented reality (ar) and virtual reality (vr), growth of mobile health and wellness services, innovations in mobile gaming, expansion of mobile learning and edtech..

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Mobile Value Added Services Market Driver: Global Surge In Smartphone Users Accelerating Mobile Value-Added Services Market Growth

The increase in smartphone customers globally is driving the growth of the mobile value-added services market. The demand for smartphones is increasing due to growing internet penetration, rising income levels, rising subscriptions to social media, improved communication needs, and others. During the COVID-19 pandemic, the usage of smartphones dramatically increased due to long quarantine periods and work-from-home scenarios. This increase in smartphone customers will drive demand for mobile value-added services as smartphones need these services to provide customers with the necessary facilities such as messaging, communication, entertainment, e-commerce, and others. For instance, according to the survey of smartphone ownership commissioned by a nonpartisan American think tank, the Pew Research Center, the share of Americans that own a smartphone increased from 81% in February 2019 to 85% in February 2021, which was just 35% a decade ago (in 2011). In addition, according to the India Brand Equity Foundation (IBEF), the Indian smartphone market observed a 10-fold expansion from 14.5 million smartphone shipments in 2011 to 150 million in 2020. Thus, the increase in smartphone customers globally will propel the mobile value-added services market growth.

Mobile Value Added Services Market Driver: E-Commerce Growth Drives The Digital Experience Platform Market

The rise in e-commerce is expected to drive the mobile value-added services market. E-commerce refers to the buying and selling of goods and services over the internet. Mobile value-added services enhance the convenience and security of mobile e-commerce, fostering increased consumer trust and engagement. According to US eCommerce statistics, in 2022, 65% of consumers anticipate using internet purchasing platforms more frequently. By 2024, it is anticipated that e-commerce revenues will total $6.3 trillion. Further, according to Esw, a global eCommerce management company, there are currently 29.6 million eCommerce users in Spain, with an additional 7.3 million users shopping online by 2025. These 36.9 million eCommerce users will represent 74% of the total population. Therefore, the rise in e-commerce is expected to drive the mobile value-added services market.

Global Mobile Value Added Services Market Major Players

Major companies operating in the mobile value added services market report are Apple Inc., OnMobile Global Limited, Google LLC, AT&T Inc., Vodafone Idea Limited, Verizon Communications Inc., China Mobile Limited, Reliance Jio Infocomm Limited, Bharti Airtel Limited, Spice Digital Limited, Comverse Technology Inc., One97 Communications Ltd, Kongzhong Corp., InMobi, America Movil SAB DE CV, Cisco Systems Inc., Comviva Technologies Ltd., Huawei Technologies Co. Ltd., Monty Mobile, Reliance Industries Limited, Axiata Group Berhad, Telefonica S. A., MTN Group Limited, NTT DOCOMO INC., SK Telecom Co. Ltd., SoftBank Group Corp., Telstra Corporation Limited, Zain Group, Deutsche Telekom AG, Saudi Telecom Company

Global Mobile Value Added Services Market Trend: Strategic Partnerships Driving Innovation And Growth In The Mobile Value-Added Services Market

Strategic partnership is a key trend in the mobile value-added services market. Key companies are focusing on strategic partnerships to leverage each other's expertise, technology, and resources to offer new and enhanced mobile value-added services to customers. These partnerships also help companies to expand in new markets and scale up the business. For instance, in December 2022, Djezzy, an Algerian telecommunications operator, partnered with Algeria Telecom, an Algerian telecommunication company, to improve the quality of service (QoS) for each company's clients and facilitate service exchanges between the two organizations. The partnership's primary goal is to exchange value-added services, which will advance Algeria's ICT industry and raise quality of life.

Global Mobile Value Added Services Market Trend: Mobile Payment Value-Added Services (VAS) Are Gaining Popularity

Major companies operating in the mobile value-added services market are focused on providing innovative solutions, such as mobile payments, to strengthen their market position. Mobile payment Value-Added Services (VAS) are digital services and features that facilitate secure and convenient financial transactions through mobile devices, including services like digital wallets, contactless payments, and mobile banking applications. For instance, in March 2021, Paytm, an Indian digital payments and financial services company, introduced Smart POS for Android devices that accepts contactless payments using NFC technology. This smart POS converts an Android smartphone into a point-of-service (POS) terminal using NFC technology that allows card payments via NFC-enabled android phones. The company also introduced IoT-enabled Soundbox, offering instant voice-based confirmations of payments to merchants. Both the devices aim to create convenience and ease of use payment solutions for customers and merchants.

Mobile Value Added Services Market Merger And Acquisition: Zeepay Acquired Mangwee Mobile Money

In April 2021, Zeepay, a Ghana-based fintech company, acquired Mangwee Mobile Money for an undisclosed amount. The aim of Zeepay Ghana's acquisition of Mangwee Mobile Money in Zambia is to expand its footprint across Africa, better serve its global clients, reduce the cost of remittance into Africa. Mangwee Mobile Money is a Zambia-based mobile money transfer and remittance platform.

Regional Outlook For The Global Mobile Value Added Services Market

North America was the largest region in the mobile value-added services market in 2023 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the mobile value added services market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The mobile value-added services market includes revenues earned by entities by providing mobile value-added services that create and sustaining new revenue streams for mobile service providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The mobile value-added services market research report is one of a series of new reports from The Business Research Company that provides mobile value-added services market statistics, including Mobile value-added services industry global market size, regional shares, competitors with a mobile value-added services market share, detailed mobile value-added services market segments, market trends and opportunities, and any further data you may need to thrive in the mobile value-added services industry. This mobile value-added services market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

Mobile Value Added Services Market Report Forecast And Analysis

Report Attribute	Details
Market Size Value In 2024	$982.1 billion
Revenue Forecast In 2033	$1621.73 billion
Growth Rate	CAGR of 13.4% from 2024 to 2033
Base Year For Estimation	2023
Actual Estimates/Historical Data	2018-2023
Forecast Period	2024 - 2028 - 2033
Market Representation	Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered	1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email & IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions 2) By Store: Google Play, App Store (iOS), Other Stores 3) By End-user: Individual, Enterprise
Regional Scope	Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope	The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report for an additional fee: Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled	Apple Inc.; OnMobile Global Limited; Google LLC; AT&T Inc.; Vodafone Idea Limited; Verizon Communications Inc.; China Mobile Limited; Reliance Jio Infocomm Limited; Bharti Airtel Limited; Spice Digital Limited; Comverse Technology Inc.; One97 Communications Ltd; Kongzhong Corp.; InMobi; America Movil SAB DE CV; Cisco Systems Inc.; Comviva Technologies Ltd.; Huawei Technologies Co. Ltd.; Monty Mobile; Reliance Industries Limited; Axiata Group Berhad; Telefonica S. A.; MTN Group Limited; NTT DOCOMO INC.; SK Telecom Co. Ltd.; SoftBank Group Corp.; Telstra Corporation Limited; Zain Group; Deutsche Telekom AG; Saudi Telecom Company
Customization Scope	Request for Sample
Pricing And Purchase Options	Explore Purchase Options

1. Executive Summary

2. Mobile Value Added Services Market Characteristics

3. Mobile Value Added Services Market Trends And Strategies

4. Mobile Value Added Services Market - Macro Economic Scenario

4.1. Impact Of High Inflation On the Market

4.2. Ukraine-Russia War Impact On the Market

4.3. COVID-19 Impact On the Market

5. Global Mobile Value Added Services Market Size and Growth

5.1. Global Mobile Value Added Services Market Drivers and Restraints

5.1.1. Drivers Of The Market

5.1.2. Restraints Of The Market

5.2. Global Mobile Value Added Services Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

5.3. Global Mobile Value Added Services Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Mobile Value Added Services Market Segmentation

6.1. Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Mobile Advertising

Location-Based Services

Mobile Infotainment

Mobile Email & IM

Short Messaging Service (SMS)

Multimedia Messaging Service (MMS)

Mobile Money

List Of Tables

Table 1: Global Historic Market Growth, 2018-2023, $ Billion

Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion

Table 3: Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 4: Global Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 5: Global Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 6: Global Mobile Value Added Services Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 7: Global Mobile Value Added Services Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 8: Asia-Pacific, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 9: Asia-Pacific, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 10: Asia-Pacific, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 11: China, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 12: China, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 13: China, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 14: India, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 15: India, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 16: India, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 17: Japan, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 18: Japan, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 19: Japan, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 20: Australia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 21: Australia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 22: Australia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 23: Indonesia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 24: Indonesia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 25: Indonesia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 26: South Korea, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 27: South Korea, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 28: South Korea, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 29: Western Europe, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 30: Western Europe, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 31: Western Europe, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 32: UK, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 33: UK, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 34: UK, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 35: Germany, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 36: Germany, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 37: Germany, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 38: France, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 39: France, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 40: France, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 41: Italy, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 42: Italy, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 43: Italy, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 44: Spain, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 45: Spain, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 46: Spain, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 47: Eastern Europe, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 48: Eastern Europe, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 49: Eastern Europe, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 50: Russia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 51: Russia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 52: Russia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 53: North America, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 54: North America, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 55: North America, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 56: USA, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 57: USA, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 58: USA, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 59: Canada, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 60: Canada, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 61: Canada, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 62: South America, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 63: South America, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 64: South America, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 65: Brazil, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 66: Brazil, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 67: Brazil, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 68: Middle East, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 69: Middle East, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 70: Middle East, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 71: Africa, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 72: Africa, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 73: Africa, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 74: Apple Inc. Financial Performance

Table 75: OnMobile Global Limited Financial Performance

Table 76: Google LLC Financial Performance

Table 77: AT&T Inc. Financial Performance

Table 78: Vodafone Idea Limited Financial Performance

List Of Figures

Figure 1: Global Historic Market Growth, 2018-2023, $ Billion

Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion

Figure 3: Global Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 4: Global Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 5: Global Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 6: Global Mobile Value Added Services Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 7: Global Mobile Value Added Services Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 8: Asia-Pacific, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 9: Asia-Pacific, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 10: Asia-Pacific, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 11: China, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 12: China, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 13: China, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 14: India, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 15: India, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 16: India, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 17: Japan, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 18: Japan, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 19: Japan, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 20: Australia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 21: Australia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 22: Australia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 23: Indonesia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 24: Indonesia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 25: Indonesia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 26: South Korea, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 27: South Korea, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 28: South Korea, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 29: Western Europe, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 30: Western Europe, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 31: Western Europe, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 32: UK, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 33: UK, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 34: UK, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 35: Germany, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 36: Germany, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 37: Germany, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 38: France, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 39: France, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 40: France, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 41: Italy, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 42: Italy, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 43: Italy, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 44: Spain, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 45: Spain, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 46: Spain, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 47: Eastern Europe, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 48: Eastern Europe, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 49: Eastern Europe, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 50: Russia, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 51: Russia, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 52: Russia, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 53: North America, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 54: North America, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 55: North America, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 56: USA, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 57: USA, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 58: USA, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 59: Canada, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 60: Canada, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 61: Canada, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 62: South America, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 63: South America, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 64: South America, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 65: Brazil, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 66: Brazil, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 67: Brazil, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 68: Middle East, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 69: Middle East, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 70: Middle East, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 71: Africa, Mobile Value Added Services Market, Segmentation By Solution, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 72: Africa, Mobile Value Added Services Market, Segmentation By Store, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 73: Africa, Mobile Value Added Services Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 74: Apple Inc. Financial Performance

Figure 75: OnMobile Global Limited Financial Performance

Figure 76: Google LLC Financial Performance

Figure 77: AT&T Inc. Financial Performance

Figure 78: Vodafone Idea Limited Financial Performance

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Frequently Asked Questions

What is the definition of the mobile value added services market?

How will the mobile value added services market drivers and restraints affect the mobile value added services market dynamics? What forces will shape the mobile value added services industry going forward?

The mobile value added services market major growth driver - global surge in smartphone users accelerating mobile value-added services market growth . For further insights on the mobile virtualization market, request a sample here

What is the forecast market size or the forecast market value of the mobile value added services market ?

The mobile value added services market size has grown rapidly in recent years. It will grow from $875.55 billion in 2023 to $982.1 billion in 2024 at a compound annual growth rate (CAGR) of 12.2%. The growth in the historic period can be attributed to mobile penetration and subscriber base growth, rise of smartphones and data usage, mobile app ecosystem development, sms and messaging services, mobile content and entertainment.. The mobile value added services market size is expected to see rapid growth in the next few years. It will grow to $1621.73 billion in 2028 at a compound annual growth rate (CAGR) of 13.4%. The growth in the forecast period can be attributed to rise of iot and connected devices, emergence of edge computing, expansion of mobile e-commerce, continue growth of mobile health services, cross-industry collaborations.. Major trends in the forecast period include 5g technology adoption, integration of augmented reality (ar) and virtual reality (vr), growth of mobile health and wellness services, innovations in mobile gaming, expansion of mobile learning and edtech.. For further insights on the mobile virtualization market, request a sample here

How is the mobile value added services market segmented?

The mobile value added services market is segmentedThe mobile value added services market covered in this report is segmented –
1) By Solution: Mobile Advertising, Location-Based Services, Mobile Infotainment, Mobile Email & IM, Short Messaging Service (SMS), Multimedia Messaging Service (MMS), Mobile Money, Other Solutions
2) By Store: Google Play, App Store (iOS), Other Stores
3) By End-user: Individual, EnterpriseFor further insights on the mobile virtualization market, request a sample here

Which region has the largest share of the mobile value added services market? What are the other regions covered in the report?

North America was the largest region in the mobile value-added services market in 2023 and is also expected to be the fastest-growing region in the forecast period. The regions covered in the mobile value added services market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the mobile virtualization market, request a sample here.

Who are the major players in the mobile value added services market?

What are the key trends in the mobile value added services market?

Major trend in the mobile value added services market - strategic partnerships driving innovation and growth in the mobile value-added services market. For further insights on the mobile virtualization market, request a sample here.

What are the major opportunities in the mobile value added services market? What are the strategies for the mobile value added services market?

For detailed insights on the major opportunities and strategies in the mobile value added services market, request a sample here.

How does the mobile value added services market relate to the overall economy and other similar markets?

For detailed insights on mobile value added services market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the mobile value added services industry?

For detailed insights on the mergers and acquisitions in the mobile value added services industry, request a sample here.

What are the key dynamics influencing the mobile value added services market growth? SWOT analysis of the mobile value added services market.

For detailed insights on the key dynamics influencing the mobile value added services market growth and SWOT analysis of the mobile value added services industry, request a sample here.