Programmatic Advertising Global Market Report 2024

Global Programmatic Advertising Market Report 2024

Programmatic Advertising Global Market Report 2024 – By Media Type (Audio Ads, DOOH, Digital Display, Social Ads, Video Ads), By Device (Mobile, Desktop), By Enterprise Size (SMBs, Large Enterprises), By End User (Education, Media And Entertainment, Retail, Travel) – Market Size, Trends, And Global Forecast 2024-2033

Name: Programmatic Advertising Global Market Report 2024
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Programmatic Advertising Global Market Report 2024

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Programmatic Advertising Market Definition

The programmatic advertising refers to the use of automated technology for buying and selling the advertising spaces. Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. Machine learning and AI optimization are used to replace human negotiations.

The main types of media utilizing programmatic advertising are audio ads, DOOH, digital display, social ads and video ads. The audio ads refers to the automated process of buying, selling, and delivery of audio ads. The audio ads include digital radio, podcasts, audio articles, and streaming music services. These ads are viewed on mobile and desktop and for SMBS (small and medium-sized businesses) and large enterprises. Programmatic advertising end users are education, media and entertainment, retail and travel.

Programmatic Advertising Market Segmentation

The programmatic advertising market covered in this report is segmented –

1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads

2) By Device: Mobile, Desktop

3) By Enterprise Size: SMBs, Large Enterprises

4) By End User: Education, Media And Entertainment, Retail, Travel

Global Programmatic Advertising Market Size 2023 to 2028: Graph

Programmatic Advertising Market Size 2024 And Growth Rate

The programmatic advertising market size has grown exponentially in recent years. It will grow from $9.75 billion in 2023 to $12.46 billion in 2024 at a compound annual growth rate (CAGR) of 27.8%. The growth in the historic period can be attributed to data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising.

Programmatic Advertising Market Growth Forecast

The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO).

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Programmatic Advertising Market Driver: Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth

The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work. The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as it enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost. For instance, according to The Mobile Economy 2022 report published in February 2022 by a UK-based industry organization representing the interests of global mobile network operators GSM Association, globally, the number of mobile internet subscribers is projected to reach 5 billion by 2025 from 4.2 billion in 2021, representing 60% of the population by 2025 from 53% in 2021. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.

Programmatic Advertising Market Driver: Programmatic Advertising Market Soars As Retail Industry Demands Precision And Efficiency

The increasing demand of retail industry is expected to propel the growth of the programmatic advertising market going forward. The retail industry refers to the sector of the economy that is involved in the sale of goods and services to end consumers. Programmatic advertising allows retailers to target specific demographics, behaviors, and interests with precision, real-time optimization, cross-device targeting, ad fraud prevention, agility and flexibility, and enables retailers to allocate their advertising budget more efficiently. For instance, in July 2023, according to the Office for National Statistics (ONS), a UK-based government department, retail sales are projected to have increased by 0.7% in June 2023. Therefore, the increasing demand of retail industry is driving the growth of the programmatic advertising market.

Global Programmatic Advertising Market Major Players

Major companies operating in the programmatic advertising market report are Adobe Advertising Cloud, AdReady Inc., NextRoll Inc, Magnite Inc, Baidu Inc, Google Ad Manager, The Trade Desk Inc., MediaMath Inc, XandrInc, Criteo S.A., Verizon Media Ventures Inc., HABIB EXCHANGE Co, PubMatic Inc, OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Sizmek Inc, Roku Inc, Quantcast Corporation, IgnitionOne Inc, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdinngs Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc

Global Programmatic Advertising Market Trend: Technological Advancements Driving Transformation In The Programmatic Advertising Landscape

Technological advancement is a key trend gaining popularity in the programmatic advertising market. The market is witnessing the implementation of next-generation technologies into programmatic advertising such as data science in addition to AI (artificial intelligence) & ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, and others. These advanced programmatic advertising solutions offer end-to-end engagement and better optimization in addition to automation. Major companies operating in the programmatic advertising market are focused on providing technologically advanced programmatic advertising solutions to acquire more customers and strengthen their market position. For instance, PandoLogic, a US-based software company, offers pandoIQ, the most advanced programmatic job advertising solution for enterprise recruitment. The pandoIQ platform uses algorithms built on advanced data science, machine learning, and artificial intelligence to intelligently automate and optimize the process of job advertising. It also optimizes the spending to obtain quality candidates faster, smarter, and more efficiently by removing manual processes, data silos, and inefficiency.

Global Programmatic Advertising Market Trend: Collaboration Enhancing Programmatic Advertising For CPG Advertisers And Leveraging Data-Driven Strategies

Major companies operating in the programmatic advertising market are forming partnerships to develop new products and strengthen their positions in the market. Collaborations and partnerships in the programmatic advertising market foster innovation, leverage complementary expertise, and accelerate the development and commercialization of advanced therapies by combining resources and capabilities. For instance, in October 2023, Maplebear Inc. a US-based delivery company partnered with The Trade Desk Inc. a US-based technology company that operates a demand-side platform (DSP) for digital advertising. Through this partnership, CPG advertisers will be able to reach audiences who are ready to make a purchase, which will make their media buys on The Trade Desk platform more data driven. With the use of category-based purchase data from Instacart, companies will be able to create more expansive, highly motivated audiences that accurately represent the shopping habits of Instacart's Marketplace customers. CPG brand partners will be able to reach a wider audience outside of the Instacart platform by placing advertising online and through other media channels using The Desk's demand-side platform. The goal of this collaboration is to offer innovative ways for marketers to reach large audiences and eventually encourage purchases.

Programmatic Advertising Market Merger And Acquisition:

Grove Inc. Elevates Market Presence With Acquisition Of Programmatic Advertising Leader Interactive Offers

In October 2021, Grove Inc., a US-based innovator in hemp, health, and wellness acquired Interactive Offers for an undisclosed amount. With this acquisition, Grove gained a strong market entry into the programmatic advertising industry and added a unique in-house advertising platform to leverage and scale its current and future offerings. Interactive Offers is a US-based programmatic advertising company.

Regional Insights For The Global Programmatic Advertising Market

North America was the largest region in the programmatic advertising market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the programmatic advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The programmatic advertising market includes revenues earned by entities by providing native ads, audience insights, 3rd party data, optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The programmatic advertising market research report is one of a series of new reports from The Business Research Company that provides programmatic advertising market statistics, including programmatic advertising industry global market size, regional shares, competitors with a programmatic advertising market share, detailed programmatic advertising market segments, market trends and opportunities, and any further data you may need to thrive in the programmatic advertising industry. This programmatic advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Programmatic Advertising Market Report Forecast And Analysis

Report Attribute	Details
Market Size Value In 2024	$12.46 billion
Revenue Forecast In 2033	$28.12 billion
Growth Rate	CAGR of 22.6% from 2024 to 2033
Base Year For Estimation	2023
Actual Estimates/Historical Data	2018-2023
Forecast Period	2024 - 2028 - 2033
Market Representation	Revenue in USD Billion and CAGR from 2024 to 2033
Segments Covered	1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads 2) By Device: Mobile, Desktop 3) By Enterprise Size: SMBs, Large Enterprises 4) By End User: Education, Media And Entertainment, Retail, Travel
Regional Scope	Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Country Scope	The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report for an additional fee: Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled	Adobe Advertising Cloud; AdReady Inc.; NextRoll Inc; Magnite Inc; Baidu Inc; Google Ad Manager; The Trade Desk Inc.; MediaMath Inc; XandrInc; Criteo S.A.; Verizon Media Ventures Inc.; HABIB EXCHANGE CO.; PubMatic Inc; OpenX Software Ltd.; Outbrain Inc.; Taboola Inc.; SpotX Inc.; Sizmek Inc; Roku Inc; Quantcast Corporation; IgnitionOne Inc; Adform A/S; Kochava Inc; Centro Basis Technologies Inc; SmartyAds Inc; Viant Technology LLC; Mediaocean LLC; Zeta Global Holdinngs Corp; Beeswax Corporation; LiveRamp Holdings Inc; Amobee Inc
Customization Scope	Request for Sample
Pricing And Purchase Options	Explore Purchase Options

1. Executive Summary

2. Programmatic Advertising Market Characteristics

3. Programmatic Advertising Market Trends And Strategies

4. Programmatic Advertising Market - Macro Economic Scenario

4.1. Impact Of High Inflation On The Market

4.2. Ukraine-Russia War Impact On The Market

4.3. COVID-19 Impact On The Market

5. Global Programmatic Advertising Market Size and Growth

5.1. Global Programmatic Advertising Market Drivers and Restraints

5.1.1. Drivers Of The Market

5.1.2. Restraints Of The Market

5.2. Global Programmatic Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

5.3. Global Programmatic Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

6. Programmatic Advertising Market Segmentation

6.1. Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Audio Ads

DOOH

Digital Display

Social Ads

Video Ads

6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Mobile

Desktop

6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

SMBs

Large Enterprises

6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Education

Media And Entertainment

Retail

Travel

7. Programmatic Advertising Market Regional And Country Analysis

7.1. Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

7.2. Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8. Asia-Pacific Programmatic Advertising Market

8.1. Asia-Pacific Programmatic Advertising Market Overview

Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

8.2. Asia-Pacific Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8.3. Asia-Pacific Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

8.4. Asia-Pacific Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

9. China Programmatic Advertising Market

9.1. China Programmatic Advertising Market Overview

9.2. China Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

9.3. China Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

9.4. China Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

10. India Programmatic Advertising Market

10.1. India Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

10.2. India Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

10.3. India Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11. Japan Programmatic Advertising Market

11.1. Japan Programmatic Advertising Market Overview

11.2. Japan Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11.3. Japan Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

11.4. Japan Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12. Australia Programmatic Advertising Market

12.1. Australia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12.2. Australia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

12.3. Australia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13. Indonesia Programmatic Advertising Market

13.1. Indonesia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13.2. Indonesia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

13.3. Indonesia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14. South Korea Programmatic Advertising Market

14.1. South Korea Programmatic Advertising Market Overview

14.2. South Korea Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14.3. South Korea Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

14.4. South Korea Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15. Western Europe Programmatic Advertising Market

15.1. Western Europe Programmatic Advertising Market Overview

15.2. Western Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15.3. Western Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

15.4. Western Europe Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16. UK Programmatic Advertising Market

16.1. UK Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16.2. UK Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

16.3. UK Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17. Germany Programmatic Advertising Market

17.1. Germany Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17.2. Germany Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

17.3. Germany Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18. France Programmatic Advertising Market

18.1. France Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18.2. France Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

18.3. France Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19. Italy Programmatic Advertising Market

19.1. Italy Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19.2. Italy Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

19.3. Italy Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20. Spain Programmatic Advertising Market

20.1. Spain Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20.2. Spain Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

20.3. Spain Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21. Eastern Europe Programmatic Advertising Market

21.1. Eastern Europe Programmatic Advertising Market Overview

21.2. Eastern Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21.3. Eastern Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

21.4. Eastern Europe Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22. Russia Programmatic Advertising Market

22.1. Russia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22.2. Russia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

22.3. Russia Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23. North America Programmatic Advertising Market

23.1. North America Programmatic Advertising Market Overview

23.2. North America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23.3. North America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

23.4. North America Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24. USA Programmatic Advertising Market

24.1. USA Programmatic Advertising Market Overview

24.2. USA Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24.3. USA Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

24.4. USA Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25. Canada Programmatic Advertising Market

25.1. Canada Programmatic Advertising Market Overview

25.2. Canada Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25.3. Canada Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

25.4. Canada Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26. South America Programmatic Advertising Market

26.1. South America Programmatic Advertising Market Overview

26.2. South America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26.3. South America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

26.4. South America Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27. Brazil Programmatic Advertising Market

27.1. Brazil Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27.2. Brazil Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

27.3. Brazil Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28. Middle East Programmatic Advertising Market

28.1. Middle East Programmatic Advertising Market Overview

28.2. Middle East Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28.3. Middle East Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

28.4. Middle East Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29. Africa Programmatic Advertising Market

29.1. Africa Programmatic Advertising Market Overview

29.2. Africa Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29.3. Africa Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

29.4. Africa Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

30. Programmatic Advertising Market Competitive Landscape And Company Profiles

30.1. Programmatic Advertising Market Competitive Landscape

30.2. Programmatic Advertising Market Company Profiles

30.2.1. Adobe Advertising Cloud

30.2.1.1. Overview

30.2.1.2. Products and Services

30.2.1.3. Strategy

30.2.1.4. Financial Performance

30.2.2. AdReady Inc.

30.2.2.1. Overview

30.2.2.2. Products and Services

30.2.2.3. Strategy

30.2.2.4. Financial Performance

30.2.3. NextRoll Inc

30.2.3.1. Overview

30.2.3.2. Products and Services

30.2.3.3. Strategy

30.2.3.4. Financial Performance

30.2.4. Magnite Inc

30.2.4.1. Overview

30.2.4.2. Products and Services

30.2.4.3. Strategy

30.2.4.4. Financial Performance

30.2.5. Baidu Inc

30.2.5.1. Overview

30.2.5.2. Products and Services

30.2.5.3. Strategy

30.2.5.4. Financial Performance

31. Programmatic Advertising Market Other Major And Innovative Companies

31.1. Google Ad Manager

31.2. The Trade Desk Inc.

31.3. MediaMath Inc

31.4. XandrInc

31.5. Criteo S.A.

31.6. Verizon Media Ventures Inc.

31.7. HABIB EXCHANGE CO.

31.8. PubMatic Inc

31.9. OpenX Software Ltd.

31.10. Outbrain Inc.

31.11. Taboola Inc.

31.12. SpotX Inc.

31.13. Sizmek Inc

31.14. Roku Inc

31.15. Quantcast Corporation

32. Global Programmatic Advertising Market Competitive Benchmarking

33. Global Programmatic Advertising Market Competitive Dashboard

34. Key Mergers And Acquisitions In The Programmatic Advertising Market

35. Programmatic Advertising Market Future Outlook and Potential Analysis

35.1 Programmatic Advertising Market In 2028 - Countries Offering Most New Opportunities

35.2 Programmatic Advertising Market In 2028 - Segments Offering Most New Opportunities

35.3 Programmatic Advertising Market In 2028 - Growth Strategies

35.3.1 Market Trend Based Strategies

35.3.2 Competitor Strategies

36. Appendix

36.1. Abbreviations

36.2. Currencies

36.3. Historic And Forecast Inflation Rates

36.4. Research Inquiries

36.5. The Business Research Company

36.6. Copyright And Disclaimer

List Of Tables

Table 1: Global Historic Market Growth, 2018-2023, $ Billion

Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion

Table 3: Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 4: Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 5: Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 6: Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 7: Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 8: Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 9: Asia-Pacific, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 10: Asia-Pacific, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 11: Asia-Pacific, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 12: China, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 13: China, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 14: China, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 15: India, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 16: India, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 17: India, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 18: Japan, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 19: Japan, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 20: Japan, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 21: Australia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 22: Australia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 23: Australia, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 24: Indonesia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 25: Indonesia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 26: Indonesia, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 27: South Korea, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 28: South Korea, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 29: South Korea, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 30: Western Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 31: Western Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 32: Western Europe, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 33: UK, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 34: UK, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 35: UK, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 36: Germany, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 37: Germany, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 38: Germany, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 39: France, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 40: France, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 41: France, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 42: Italy, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 43: Italy, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 44: Italy, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 45: Spain, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 46: Spain, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 47: Spain, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 48: Eastern Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 49: Eastern Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 50: Eastern Europe, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 51: Russia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 52: Russia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 53: Russia, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 54: North America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 55: North America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 56: North America, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 57: USA, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 58: USA, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 59: USA, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 60: Canada, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 61: Canada, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 62: Canada, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 63: South America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 64: South America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 65: South America, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 66: Brazil, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 67: Brazil, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 68: Brazil, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 69: Middle East, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 70: Middle East, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 71: Middle East, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 72: Africa, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 73: Africa, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 74: Africa, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Table 75: Adobe Advertising Cloud Financial Performance

Table 76: AdReady Inc. Financial Performance

Table 77: NextRoll Inc Financial Performance

Table 78: Magnite Inc Financial Performance

Table 79: Baidu Inc Financial Performance

List Of Figures

Figure 1: Global Historic Market Growth, 2018-2023, $ Billion

Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion

Figure 3: Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 4: Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 5: Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 6: Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 7: Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 8: Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 9: Asia-Pacific, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 10: Asia-Pacific, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 11: Asia-Pacific, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 12: China, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 13: China, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 14: China, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 15: India, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 16: India, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 17: India, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 18: Japan, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 19: Japan, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 20: Japan, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 21: Australia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 22: Australia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 23: Australia, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 24: Indonesia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 25: Indonesia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 26: Indonesia, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 27: South Korea, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 28: South Korea, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 29: South Korea, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 30: Western Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 31: Western Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 32: Western Europe, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 33: UK, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 34: UK, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 35: UK, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 36: Germany, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 37: Germany, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 38: Germany, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 39: France, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 40: France, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 41: France, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 42: Italy, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 43: Italy, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 44: Italy, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 45: Spain, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 46: Spain, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 47: Spain, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 48: Eastern Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 49: Eastern Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 50: Eastern Europe, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 51: Russia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 52: Russia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 53: Russia, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 54: North America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 55: North America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 56: North America, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 57: USA, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 58: USA, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 59: USA, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 60: Canada, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 61: Canada, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 62: Canada, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 63: South America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 64: South America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 65: South America, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 66: Brazil, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 67: Brazil, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 68: Brazil, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 69: Middle East, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 70: Middle East, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 71: Middle East, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 72: Africa, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 73: Africa, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 74: Africa, Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

Figure 75: Adobe Advertising Cloud Financial Performance

Figure 76: AdReady Inc. Financial Performance

Figure 77: NextRoll Inc Financial Performance

Figure 78: Magnite Inc Financial Performance

Figure 79: Baidu Inc Financial Performance

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Frequently Asked Questions

What is the definition of the programmatic advertising market?

How will the programmatic advertising market drivers and restraints affect the programmatic advertising market dynamics? What forces will shape the programmatic advertising industry going forward?

The programmatic advertising market major growth driver - mobile industry surge is a catalyst for programmatic advertising market growth. For further insights on the programmatic advertising market, request a sample here

What is the forecast market size or the forecast market value of the programmatic advertising market ?

The programmatic advertising market size has grown exponentially in recent years. It will grow from $9.75 billion in 2023 to $12.46 billion in 2024 at a compound annual growth rate (CAGR) of 27.8%. The growth in the historic period can be attributed to data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising. The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $28.12 billion in 2028 at a compound annual growth rate (CAGR) of 22.6%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO). For further insights on the programmatic advertising market, request a sample here

How is the programmatic advertising market segmented?

The programmatic advertising market is segmented
1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, TravelFor further insights on the programmatic advertising market, request a sample here

Which region has the largest share of the programmatic advertising market? What are the other regions covered in the report?

North America was the largest region in the programmatic advertising market share in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. For further insights on the programmatic advertising market, request a sample here.

Who are the major players in the programmatic advertising market?

What are the key trends in the programmatic advertising market?

Major trend in the programmatic advertising market - collaboration enhancing programmatic advertising for cpg advertisers and leveraging data-driven strategies. For further insights on the programmatic advertising market, request a sample here.

What are the major opportunities in the programmatic advertising market? What are the strategies for the programmatic advertising market?

For detailed insights on the major opportunities and strategies in the programmatic advertising market, request a sample here.

How does the programmatic advertising market relate to the overall economy and other similar markets?

For detailed insights on programmatic advertising market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the programmatic advertising industry?

For detailed insights on the mergers and acquisitions in the programmatic advertising industry, request a sample here.

What are the key dynamics influencing the programmatic advertising market growth? SWOT analysis of the programmatic advertising market.

For detailed insights on the key dynamics influencing the programmatic advertising market growth and SWOT analysis of the programmatic advertising industry, request a sample here.