Wait, we have a special offer for you! ✋

Get your exclusive discount now

YES, get the discount! No, I'd pay the full price
Global Programmatic Advertising Market Report 2024

Programmatic Advertising Global Market Report 2025 – By Media Type (Audio Ads, DOOH, Digital Display, Social Ads, Video Ads), By Device (Mobile, Desktop), By Enterprise Size (SMBs, Large Enterprises), By End User (Education, Media And Entertainment, Retail, Travel) – Market Size, Trends, And Global Forecast 2025-2034

Programmatic Advertising Global Market Report 2025

Report Price : $4490.00 | Pages : 200 | Published : January 2025 | Delivery Time: 2-3 business days | Format : pdf

Purchase Options
Request a Sample
Request For Discount
Customise Your Report
Item added to cart!
Request For Proposal
Request For Regional Data
FAQs

Need assistance or more information before the purchase?

Enquire Before Buying
Programmatic Advertising Global Market Report 2025

Proud Members Of

checkslacipN checkaoirsN checkscipN
Description Table Of Contents Tables & Figures Market Insights Related Reports

Programmatic Advertising Market Definition

The programmatic advertising refers to the use of automated technology for buying and selling the advertising spaces. Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. Machine learning and AI optimization are used to replace human negotiations.

The main types of media utilizing programmatic advertising are audio ads, DOOH, digital display, social ads and video ads. The audio ads refer to the automated process of buying, selling, and delivery of audio ads. The audio ads include digital radio, podcasts, audio articles, and streaming music services. These ads are viewed on mobile and desktop and for SMBS (small and medium-sized businesses) and large enterprises. Programmatic advertising end users are education, media and entertainment, retail and travel.

Programmatic Advertising Market Segmentation

The programmatic advertising market covered in this report is segmented –

1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads

2) By Device: Mobile, Desktop

3) By Enterprise Size: SMBs, Large Enterprises

4) By End User: Education, Media And Entertainment, Retail, Travel

Subsegments:

1) By Audio Ads: Streaming Audio, Podcasts, Digital Radio

2) By DOOH (Digital Out-Of-Home): Digital Billboards, Transit Advertising, Airport Displays

3) By Digital Display: Banner Ads, Native Ads, Retargeting Ads

4) By Social Ads: Sponsored Posts, Influencer Ads, Social Media Stories

5) By Video Ads: In-stream Ads, Out-stream Ads, Video Bumper Ads

Programmatic Advertising Market Size and growth rate 2025 to 2029: Graph

Programmatic Advertising Market Size 2025 And Growth Rate

The programmatic advertising market size has grown exponentially in recent years. It will grow from $12.33 billion in 2024 to $15.7 billion in 2025 at a compound annual growth rate (CAGR) of 27.4%. The growth in the historic period can be attributed to data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising.

Programmatic Advertising Market Growth Forecast

The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $33.17 billion in 2029 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO).

Book your 30 minutes free consultation with our research experts

Contact Us

Programmatic Advertising Market Driver: Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth

The increasing growth of the mobile industry is expected to significantly contribute to the growth of the programmatic advertising market. The increasing population, advancing technologies, and increased use of the internet are contributing to the development of the mobile industry. Internet and the use of mobiles have become the universal source of information for millions of people, at home, at school, and at work. The increasing growth of the mobile market coupled with the advancements will enhance the programmatic advertising as IT enables automation, improve data quality, and structure all data in a better and smarter software application for targeting the appropriate user at the lowest operational cost. For instance, in 2022, according to Ericsson, a Sweden-based networking and telecommunications company, the mobile smartphone subscription in 2022 was 8390 million units, and IT was expected to expand to 9230 million units by 2028. Therefore, the increasing growth of the mobile market will drive the growth of the programmatic advertising market.

Programmatic Advertising Market Driver: Programmatic Advertising Market Soars As Retail Industry Demands Precision And Efficiency

The increasing demand of retail industry is expected to propel the growth of the programmatic advertising market going forward. The retail industry refers to the sector of the economy that is involved in the sale of goods and services to end consumers. Programmatic advertising allows retailers to target specific demographics, behaviors, and interests with precision, real-time optimization, cross-device targeting, ad fraud prevention, agility and flexibility, and enables retailers to allocate their advertising budget more efficiently. For instance, in July 2023, according to the Office for National Statistics (ONS), a UK-based government department, retail sales are projected to have increased by 0.7% in June 2023. Therefore, the increasing demand of retail industry is driving the growth of the programmatic advertising market.

Global Programmatic Advertising Market Major Players

Major companies operating in the programmatic advertising market include Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc.

Global Programmatic Advertising Market Trend: Technological Advancements Driving Transformation In The Programmatic Advertising Landscape

Technological advancement is a key trend gaining popularity in the programmatic advertising market. The market is witnessing the implementation of next-generation technologies into programmatic advertising such as data science in addition to AI (artificial intelligence) & ML (machine learning), text API (application programming interface), CRM (customer relationship management) software, and others. These advanced programmatic advertising solutions offer end-to-end engagement and better optimization in addition to automation. Major companies operating in the programmatic advertising market are focused on providing technologically advanced programmatic advertising solutions to acquire more customers and strengthen their market position. For instance, PandoLogic, a US-based software company, offers pandoIQ, the most advanced programmatic job advertising solution for enterprise recruitment. The pandoIQ platform uses algorithms built on advanced data science, machine learning, and artificial intelligence to intelligently automate and optimize the process of job advertising. It also optimizes the spending to obtain quality candidates faster, smarter, and more efficiently by removing manual processes, data silos, and inefficiency.

Global Programmatic Advertising Market Trend: Collaboration Enhancing Programmatic Advertising For CPG Advertisers And Leveraging Data-Driven Strategies

Major companies operating in the programmatic advertising market are forming partnerships to develop new products and strengthen their positions in the market. Collaborations and partnerships in the programmatic advertising market foster innovation, leverage complementary expertise, and accelerate the development and commercialization of advanced therapies by combining resources and capabilities. For instance, in October 2023, Maplebear Inc., a US-based delivery company partnered with The Trade Desk Inc. a US-based technology company that operates a demand-side platform (DSP) for digital advertising. Through this partnership, CPG advertisers will be able to reach audiences who are ready to make a purchase, which will make their media buys on The Trade Desk platform more data driven. With the use of category-based purchase data from Instacart, companies will be able to create more expansive, highly motivated audiences that accurately represent the shopping habits of Instacart's Marketplace customers. CPG brand partners will be able to reach a wider audience outside of the Instacart platform by placing advertising online and through other media channels using The Desk's demand-side platform. The goal of this collaboration is to offer innovative ways for marketers to reach large audiences and eventually encourage purchases.

Programmatic Advertising Market Merger And Acquisition: Azerion Group N.V. Acquires Hawk To Strengthen Digital Advertising Capabilities

In October 2023, Azerion Group N.V., a Netherlands-based software publishing company, acquired Hawk for an undisclosed amount. With this acquisition, Azerion Group N.V. aims to enhance its digital advertising capabilities and expand its market presence. Hawk is a France-based digital advertising technology platform, manufactures tools for marketing automation and performance advertising.

Regional Outlook For The Global Programmatic Advertising Market

North America was the largest region in the programmatic advertising market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa.

The countries covered in the programmatic advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Programmatic Advertising Market?

The programmatic advertising market includes revenues earned by entities by providing native ads, audience insights, 3rd party data, optimization. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Programmatic Advertising Industry?

The programmatic advertising market research report is one of a series of new reports from The Business Research Company that provides programmatic advertising market statistics, including programmatic advertising industry global market size, regional shares, competitors with a programmatic advertising market share, detailed programmatic advertising market segments, market trends and opportunities, and any further data you may need to thrive in the programmatic advertising industry. This programmatic advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Programmatic Advertising Market Report Forecast Analysis
Report AttributeDetails
Market Size Value In 2025 $15.7 billion
Revenue Forecast In 2034 $33.17 billion
Growth Rate CAGR of 20.6% from 2024 to 2033
Base Year For Estimation 2024
Actual Estimates/Historical Data 2019-2024
Forecast Period 2025 - 2029 - 2034
Market Representation Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered 1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel Subsegments: 1) By Audio Ads: Streaming Audio, Podcasts, Digital Radio
2) By DOOH (Digital Out-Of-Home): Digital Billboards, Transit Advertising, Airport Displays
3) By Digital Display: Banner Ads, Native Ads, Retargeting Ads
4) By Social Ads: Sponsored Posts, Influencer Ads, Social Media Stories
5) By Video Ads: In-stream Ads, Out-stream Ads, Video Bumper Ads
Regional Scope Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc.
Customization ScopeRequest for Sample
Pricing And Purchase OptionsExplore Purchase Options

    Table Of Contents

    1. Executive Summary

    2. Programmatic Advertising Market Characteristics

    3. Programmatic Advertising Market Trends And Strategies

    4. Programmatic Advertising Market - Macro Economic Scenario Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

    5. Global Programmatic Advertising Growth Analysis And Strategic Analysis Framework

    5.1. Global Programmatic Advertising PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

    5.2. Analysis Of End Use Industries

    5.3. Global Programmatic Advertising Market Growth Rate Analysis

    5.4. Global Programmatic Advertising Historic Market Size and Growth, 2019 - 2024, Value ($ Billion)

    5.5. Global Programmatic Advertising Forecast Market Size and Growth, 2024 - 2029, 2034F, Value ($ Billion)

    5.6. Global Programmatic Advertising Total Addressable Market (TAM)

    6. Programmatic Advertising Market Segmentation

    6.1. Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Audio Ads

    DOOH

    Digital Display

    Social Ads

    Video Ads

    6.2. Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Mobile

    Desktop

    6.3. Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    SMBs

    Large Enterprises

    6.4. Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Education

    Media And Entertainment

    Retail

    Travel

    6.5. Global Programmatic Advertising Market, Sub-Segmentation Of Audio Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Streaming Audio

    Podcasts

    Digital Radio

    6.6. Global Programmatic Advertising Market, Sub-Segmentation Of DOOH (Digital Out-Of-Home), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Digital Billboards

    Transit Advertising

    Airport Displays

    6.7. Global Programmatic Advertising Market, Sub-Segmentation Of Digital Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Banner Ads

    Native Ads

    Retargeting Ads

    6.8. Global Programmatic Advertising Market, Sub-Segmentation Of Social Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Sponsored Posts

    Influencer Ads

    Social Media Stories

    6.9. Global Programmatic Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    In-stream Ads

    Out-stream Ads

    Video Bumper Ads

    7. Programmatic Advertising Market Regional And Country Analysis

    7.1. Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    7.2. Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    8. Asia-Pacific Programmatic Advertising Market

    8.1. Asia-Pacific Programmatic Advertising Market Overview

    Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    8.3. Asia-Pacific Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    8.4. Asia-Pacific Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    9. China Programmatic Advertising Market

    9.1. China Programmatic Advertising Market Overview

    9.2. China Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

    9.3. China Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

    9.4. China Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

    10. India Programmatic Advertising Market

    10.1. India Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    10.2. India Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    10.3. India Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    11. Japan Programmatic Advertising Market

    11.1. Japan Programmatic Advertising Market Overview

    11.2. Japan Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    11.3. Japan Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    11.4. Japan Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    12. Australia Programmatic Advertising Market

    12.1. Australia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    12.2. Australia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    12.3. Australia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    13. Indonesia Programmatic Advertising Market

    13.1. Indonesia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    13.2. Indonesia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    13.3. Indonesia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    14. South Korea Programmatic Advertising Market

    14.1. South Korea Programmatic Advertising Market Overview

    14.2. South Korea Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    14.3. South Korea Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    14.4. South Korea Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    15. Western Europe Programmatic Advertising Market

    15.1. Western Europe Programmatic Advertising Market Overview

    15.2. Western Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    15.3. Western Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    15.4. Western Europe Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    16. UK Programmatic Advertising Market

    16.1. UK Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    16.2. UK Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    16.3. UK Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    17. Germany Programmatic Advertising Market

    17.1. Germany Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    17.2. Germany Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    17.3. Germany Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    18. France Programmatic Advertising Market

    18.1. France Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    18.2. France Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    18.3. France Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    19. Italy Programmatic Advertising Market

    19.1. Italy Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    19.2. Italy Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    19.3. Italy Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    20. Spain Programmatic Advertising Market

    20.1. Spain Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    20.2. Spain Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    20.3. Spain Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    21. Eastern Europe Programmatic Advertising Market

    21.1. Eastern Europe Programmatic Advertising Market Overview

    21.2. Eastern Europe Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    21.3. Eastern Europe Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    21.4. Eastern Europe Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    22. Russia Programmatic Advertising Market

    22.1. Russia Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    22.2. Russia Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    22.3. Russia Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    23. North America Programmatic Advertising Market

    23.1. North America Programmatic Advertising Market Overview

    23.2. North America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    23.3. North America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    23.4. North America Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    24. USA Programmatic Advertising Market

    24.1. USA Programmatic Advertising Market Overview

    24.2. USA Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    24.3. USA Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    24.4. USA Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    25. Canada Programmatic Advertising Market

    25.1. Canada Programmatic Advertising Market Overview

    25.2. Canada Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    25.3. Canada Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    25.4. Canada Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    26. South America Programmatic Advertising Market

    26.1. South America Programmatic Advertising Market Overview

    26.2. South America Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    26.3. South America Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    26.4. South America Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    27. Brazil Programmatic Advertising Market

    27.1. Brazil Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    27.2. Brazil Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    27.3. Brazil Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    28. Middle East Programmatic Advertising Market

    28.1. Middle East Programmatic Advertising Market Overview

    28.2. Middle East Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    28.3. Middle East Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    28.4. Middle East Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    29. Africa Programmatic Advertising Market

    29.1. Africa Programmatic Advertising Market Overview

    29.2. Africa Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    29.3. Africa Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    29.4. Africa Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    30. Programmatic Advertising Market Competitive Landscape And Company Profiles

    30.1. Programmatic Advertising Market Competitive Landscape

    30.2. Programmatic Advertising Market Company Profiles

    30.2.1. Adobe Advertising Cloud Overview, Products and Services, Strategy and Financial Analysis

    30.2.2. NextRoll Inc Overview, Products and Services, Strategy and Financial Analysis

    30.2.3. Magnite Inc. Overview, Products and Services, Strategy and Financial Analysis

    30.2.4. Baidu Inc. Overview, Products and Services, Strategy and Financial Analysis

    30.2.5. Google Ad Manager Overview, Products and Services, Strategy and Financial Analysis

    31. Programmatic Advertising Market Other Major And Innovative Companies

    31.1. The Trade Desk Inc.

    31.2. MediaMath Inc.

    31.3. Criteo S.A.

    31.4. PubMatic Inc.

    31.5. OpenX Software Ltd.

    31.6. Outbrain Inc.

    31.7. Taboola Inc.

    31.8. SpotX Inc.

    31.9. Roku Inc

    31.10. Quantcast Corporation

    31.11. Adform A/S

    31.12. Kochava Inc

    31.13. Centro Basis Technologies Inc

    31.14. SmartyAds Inc

    31.15. Viant Technology LLC

    32. Global Programmatic Advertising Market Competitive Benchmarking And Dashboard

    33. Key Mergers And Acquisitions In The Programmatic Advertising Market

    34. Recent Developments In The Programmatic Advertising Market

    35. Programmatic Advertising Market High Potential Countries, Segments and Strategies

    35.1 Programmatic Advertising Market In 2029 - Countries Offering Most New Opportunities

    35.2 Programmatic Advertising Market In 2029 - Segments Offering Most New Opportunities

    35.3 Programmatic Advertising Market In 2029 - Growth Strategies

    35.3.1 Market Trend Based Strategies

    35.3.2 Competitor Strategies

    36. Appendix

    36.1. Abbreviations

    36.2. Currencies

    36.3. Historic And Forecast Inflation Rates

    36.4. Research Inquiries

    36.5. The Business Research Company

    36.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Table 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Table 3: Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 4: Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 5: Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 6: Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 7: Global Programmatic Advertising Market, Sub-Segmentation Of Audio Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 8: Global Programmatic Advertising Market, Sub-Segmentation Of DOOH (Digital Out-Of-Home), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 9: Global Programmatic Advertising Market, Sub-Segmentation Of Digital Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 10: Global Programmatic Advertising Market, Sub-Segmentation Of Social Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 11: Global Programmatic Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 12: Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 13: Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 14: Asia-Pacific, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 15: Asia-Pacific, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 16: Asia-Pacific, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 17: China, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 18: China, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 19: China, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 20: India, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 21: India, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 22: India, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 23: Japan, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 24: Japan, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 25: Japan, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 26: Australia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 27: Australia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 28: Australia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 29: Indonesia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 30: Indonesia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 31: Indonesia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 32: South Korea, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 33: South Korea, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 34: South Korea, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 35: Western Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 36: Western Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 37: Western Europe, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 38: UK, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 39: UK, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 40: UK, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 41: Germany, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 42: Germany, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 43: Germany, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 44: France, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 45: France, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 46: France, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 47: Italy, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 48: Italy, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 49: Italy, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 50: Spain, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 51: Spain, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 52: Spain, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 53: Eastern Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 54: Eastern Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 55: Eastern Europe, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 56: Russia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 57: Russia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 58: Russia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 59: North America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 60: North America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 61: North America, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 62: USA, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 63: USA, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 64: USA, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 65: Canada, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 66: Canada, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 67: Canada, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 68: South America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 69: South America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 70: South America, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 71: Brazil, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 72: Brazil, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 73: Brazil, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 74: Middle East, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 75: Middle East, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 76: Middle East, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 77: Africa, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 78: Africa, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 79: Africa, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 80: Adobe Advertising Cloud Financial Performance
  • Table 81: NextRoll Inc Financial Performance
  • Table 82: Magnite Inc. Financial Performance
  • Table 83: Baidu Inc. Financial Performance
  • Table 84: Google Ad Manager Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Figure 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Figure 3: Global Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 4: Global Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 5: Global Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 6: Global Programmatic Advertising Market, Segmentation By End User, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 7: Global Programmatic Advertising Market, Sub-Segmentation Of Audio Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 8: Global Programmatic Advertising Market, Sub-Segmentation Of DOOH (Digital Out-Of-Home), By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 9: Global Programmatic Advertising Market, Sub-Segmentation Of Digital Display, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 10: Global Programmatic Advertising Market, Sub-Segmentation Of Social Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 11: Global Programmatic Advertising Market, Sub-Segmentation Of Video Ads, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 12: Global Programmatic Advertising Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 13: Global Programmatic Advertising Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 14: Asia-Pacific, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 15: Asia-Pacific, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 16: Asia-Pacific, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 17: China, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 18: China, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 19: China, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 20: India, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 21: India, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 22: India, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 23: Japan, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 24: Japan, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 25: Japan, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 26: Australia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 27: Australia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 28: Australia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 29: Indonesia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 30: Indonesia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 31: Indonesia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 32: South Korea, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 33: South Korea, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 34: South Korea, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 35: Western Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 36: Western Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 37: Western Europe, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 38: UK, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 39: UK, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 40: UK, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 41: Germany, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 42: Germany, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 43: Germany, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 44: France, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 45: France, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 46: France, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 47: Italy, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 48: Italy, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 49: Italy, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 50: Spain, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 51: Spain, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 52: Spain, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 53: Eastern Europe, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 54: Eastern Europe, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 55: Eastern Europe, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 56: Russia, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 57: Russia, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 58: Russia, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 59: North America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 60: North America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 61: North America, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 62: USA, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 63: USA, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 64: USA, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 65: Canada, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 66: Canada, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 67: Canada, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 68: South America, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 69: South America, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 70: South America, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 71: Brazil, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 72: Brazil, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 73: Brazil, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 74: Middle East, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 75: Middle East, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 76: Middle East, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 77: Africa, Programmatic Advertising Market, Segmentation By Media Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 78: Africa, Programmatic Advertising Market, Segmentation By Device, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 79: Africa, Programmatic Advertising Market, Segmentation By Enterprise Size, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 80: Adobe Advertising Cloud Financial Performance
  • Figure 81: NextRoll Inc Financial Performance
  • Figure 82: Magnite Inc. Financial Performance
  • Figure 83: Baidu Inc. Financial Performance
  • Figure 84: Google Ad Manager Financial Performance

Global Media Market Opportunities And Strategies – Forecast To 2030 – Includes Media Market Size

Read More

Global Film And Video Market Opportunities And Strategies – Forecast To 2030 – Includes Film And Video Market Analysis

Read More

Global Television Broadcasting Market Opportunities And Strategies – Forecast To 2030 – Includes Television Broadcasting Industry

Read More

Forecasting till 2030: Opportunities And Strategies In The Global Children And Young Adult Books Market – Includes Children And Young Adult Books Market Growth

Read More

The Business Research Company offers the media market research report 2022 with industry size, share, segments and market growth

Read More

The Business Research Company offers the social media market research report 2022 with industry size, share, segments and market growth

Read More

The Business Research Company offers the media buying agencies and representative firms market research report 2022 with industry size, share, segments and market growth

Read More

The Business Research Company offers the seo market research report 2022 with industry size, share, segments and market growth

Read More

Advertising Agencies Global Market Report 2025 – By Mode (Online Advertising And Offline Advertising), By Type (TV, Digital, Radio, Print, Out-Of-Home (OOH) And Others), By End Use Industry (Banking, Financial Service & Insurance (BFSI), Consumer Goods And Retail, Government And Public Sector, IT And Telecom, Media And Entertainment And Others) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Advertising, Public Relations, And Related Services Global Market Report 2025 – By Type (Advertising Agencies, Billboard & Outdoor Advertising, Media Buying Agencies And Representative Firms, Print Advertising Distribution, Other Advertising Services, Public Relations, Direct Mail Advertising), By Mode (Online, Offline), By Application (BFSI, Consumer Goods and Retail, Government and Public Sector, IT & Telecom, Healthcare, Media & Entertainment) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Cloud Advertising Global Market Report 2025 – By Type (Public Cloud, Private Cloud, Hybrid Cloud), By Service (Business Process as a Service (BPaaS), Platform as a Service (PaaS), Infrastructure as a Service (IaaS), Software as a Service (SaaS)), By User Group (Small And Mid-Size Enterprises (SMEs), Large Enterprises), By End-Users (Retail, Media and Entertainment, IT and Telecom, BFSI, Government, Other End-users) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Digital Advertising Global Market Report 2025 – By Platform (Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Other Platforms), By Ad Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Other Ad Formats), By Industrial Vertical (Media And Entertainment, Consumer Goods & Retail Industry, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power And Utilities, Other Industrial Verticals) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Print Advertising Global Market Report 2025 – By Type (Newspaper Advertising, Magazine Advertising, Posters and Banners, Other Types), By Industry (Retail, Electronics and Telecommunications, Insurance and Finance, Automotive, Other Industries), By Provider (Large Enterprise, Small and Medium Enterprise) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Out-of-Home Advertising Global Market Report 2025 – By Type (Billboard, Street Furniture, Transit, Other Types), By Platform (Static, Digital), By End User (Vehicle Industry, Food & Beverage Industry, Commercial And Personal Services, Consumer Goods, Health And Medical Industry And Others) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Billboard And Outdoor Advertising Global Market Report 2025 – By Type (Painted Billboards, Digital Billboards, Multi-purpose Billboards, Mobile Billboards, Other Types), By Application (Highways, Railway Stations, Buildings, Automobiles, Other Applications), By End-User (Retail, Banks & Financial Institutions, Commercial Buildings, Media & Entertainment, Government, Transportation) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Media Global Market Report 2025 – By Type (TV And Radio Broadcasting, Film And Music, Information Services, Web Content, Search Portals And Social Media, Print Media), By Revenue model (Subscription, Advertisement, Sponsorship, Others), By Application (Wired, Wireless) – Market Size, Trends, And Global Forecast 2025-2034

View Report

Frequently Asked Questions

What is the definition of the Programmatic Advertising market?

The programmatic advertising refers to the use of automated technology for buying and selling the advertising spaces. Programmatic advertising aims to improve both advertising efficiency and targeting accuracy. Machine learning and AI optimization are used to replace human negotiations. For further insights on the Programmatic Advertising market, request a sample here

How will the Programmatic Advertising market drivers and restraints affect the market dynamics? What forces will shape the Programmatic Advertising industry going forward?

The Programmatic Advertising market major growth driver - Mobile Industry Surge Is A Catalyst For Programmatic Advertising Market Growth. For further insights on the Programmatic Advertising market, request a sample here

What is the forecast market size or the forecast market value of the Programmatic Advertising market?

The Programmatic Advertising market size has grown strongly in recent years. The programmatic advertising market size has grown exponentially in recent years. It will grow from $12.33 billion in 2024 to $15.7 billion in 2025 at a compound annual growth rate (CAGR) of 27.4%. The growth in the historic period can be attributed to data-driven targeting, automation and efficiency, audience segmentation, brand safety measures, video and mobile advertising. The programmatic advertising market size is expected to see exponential growth in the next few years. It will grow to $33.17 billion in 2029 at a compound annual growth rate (CAGR) of 20.6%. The growth in the forecast period can be attributed to increased use of contextual targeting, privacy-compliant solutions, programmatic audio advertising, header bidding evolution, unified ID solutions. Major trends in the forecast period include first-party data utilization, real-time bidding (RTB) enhancements, cross-channel campaign management, dynamic creative optimization (DCO), supply path optimization (SPO). For further insights on the Programmatic Advertising market, request a sample here

How is the Programmatic Advertising market segmented?

The programmatic advertising market covered in this report is segmented –
1) By Media Type: Audio Ads, DOOH, Digital Display, Social Ads, Video Ads
2) By Device: Mobile, Desktop
3) By Enterprise Size: SMBs, Large Enterprises
4) By End User: Education, Media And Entertainment, Retail, Travel Subsegments:
1) By Audio Ads: Streaming Audio, Podcasts, Digital Radio
2) By DOOH (Digital Out-Of-Home): Digital Billboards, Transit Advertising, Airport Displays
3) By Digital Display: Banner Ads, Native Ads, Retargeting Ads
4) By Social Ads: Sponsored Posts, Influencer Ads, Social Media Stories
5) By Video Ads: In-stream Ads, Out-stream Ads, Video Bumper Ads For further insights on the Programmatic Advertising market, request a sample here

Which region has the largest share of the Programmatic Advertising market? What are the other regions covered in the report?

North America was the largest region in the programmatic advertising market share in 2024. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the programmatic advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. For further insights on the Programmatic Advertising market, request a sample here.

Who are the major players in the Programmatic Advertising market?

Major companies operating in the programmatic advertising market include Adobe Advertising Cloud, NextRoll Inc, Magnite Inc., Baidu Inc., Google Ad Manager, The Trade Desk Inc., MediaMath Inc., Criteo S.A., PubMatic Inc., OpenX Software Ltd., Outbrain Inc., Taboola Inc., SpotX Inc., Roku Inc, Quantcast Corporation, Adform A/S, Kochava Inc, Centro Basis Technologies Inc, SmartyAds Inc, Viant Technology LLC, Mediaocean LLC, Zeta Global Holdings Corp, Beeswax Corporation, LiveRamp Holdings Inc, Amobee Inc. . For further insights on the Programmatic Advertising market, request a sample here.

What are the key trends in the Programmatic Advertising market?

Major trends in the Programmatic Advertising market include Technological Advancements Driving Transformation In The Programmatic Advertising Landscape. For further insights on the Programmatic Advertising market, request a sample here.

What are the major opportunities in the Programmatic Advertising market? What are the strategies for the Programmatic Advertising market?

For detailed insights on the major opportunities and strategies in the Programmatic Advertising market, request a sample here.

How does the Programmatic Advertising market relate to the overall economy and other similar markets?

For detailed insights on Programmatic Advertising's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the Programmatic Advertising industry?

For detailed insights on the mergers and acquisitions in the Programmatic Advertising industry, request a sample here.

What are the key dynamics influencing the Programmatic Advertising market growth? SWOT analysis of the Programmatic Advertising market.

For detailed insights on the key dynamics influencing the Programmatic Advertising market growth and SWOT analysis of the Programmatic Advertising industry, request a sample here.