Global Real Time Bidding (RTB) Market Report 2024

Real Time Bidding (RTB) Global Market Report 2025 – By Ad Format (RTB Image, RTB Video), By Auction (Open Auction, Invited Auction), By Applications (Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications) – Market Size, Trends, And Global Forecast 2025-2034

Real Time Bidding (RTB) Global Market Report 2025

Report Price : $4490.00 | Pages : 200 | Published : January 2025 | Delivery Time: 2-3 business days | Format : pdf

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Real Time Bidding (RTB) Market Definition

Real-time bidding refers to the process by which digital advertising inventory is bought and sold. This process occurs between authorized buyers, which helps to evaluate and bid on each available impression. The real time bidding (RTB) is used to sell premium spots that are in high demand, which makes it difficult for publishers to sort through potential buyers.

The various types of ad formats in real-time bidding are RTB image and RTB video. RTB image refers to a form of programmatic trading in which the ad inventory available on publishers' websites is auctioned off instantly to advertisers by showing stock images on the internet. RTB helps in running multiple stock image ads on different SOCial media platforms, such as websites and apps, which has increased its popularity among advertisers. The various types of auction markets are open auctions and invited auctions. Media and entertainment, games, retail and e-commerce, travel and luxury, Mobile Apps, and others are the applications of real-time bidding.

Real Time Bidding (RTB) Market Segmentation

The real time bidding (RTB) market covered in this report is segmented –

1) By Ad Format: RTB Image, RTB Video

2) By Auction: Open Auction, Invited Auction

3) By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications

Subsegments:

1) By RTB Image: Standard Banner Ads, Rich Media Ads, Native Ads, Interstitial Ads

2) By RTB Video: In-Stream Video Ads, Out-Stream Video Ads, Video Discovery Ads, Interactive Video Ads

Real Time Bidding (RTB) Market Size and growth rate 2025 to 2029: Graph

Real Time Bidding (RTB) Market Size 2025 And Growth Rate

The real time bidding (RTB) market size has grown exponentially in recent years. It will grow from $16.81 billion in 2024 to $21.11 billion in 2025 at a compound annual growth rate (CAGR) of 25.6%. The growth in the historic period can be attributed to growth in digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, rise of mobile advertising.

Real Time Bidding (RTB) Market Growth Forecast

The real time bidding (RTB) market size is expected to see exponential growth in the next few years. It will grow to $51.88 billion in 2029 at a compound annual growth rate (CAGR) of 25.2%. The growth in the forecast period can be attributed to expansion of connected tv (CTV) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision making in ad buying, increased adoption of header bidding, growing popularity of IoT and BYOD. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in RTB, server-side header bidding, unified auctions for multiple ad formats, contextual and brand-safe advertising.

Real Time Bidding (RTB) Market Driver: Electric Smartphone Boom Fueling Real-Time Bidding Market Growth

The growing number of smartphone users is expected to propel the growth of the real-time bidding (RTB) market going forward. A smartphone refers to a cellular telephone with an integrated computer and other features that are associated with smartphones, such as an operating system, web browsing, and the ability to run software applications. Smartphones are devices that we can carry in our pockets. Smartphones help real-time bidding marketers reach their customers in real-time and also help target potential customers according to location and context. For instance, in 2022, there were 6.65 billion smartphone users worldwide, which equates to 83.37% of the world's population owning a smartphone. Nearly 7.26 billion people worldwide, or 91.16% of the world's population, are smartphone or feature phone owners. Therefore, the growing number of smartphone users is driving the real-time bidding market growth.

Real Time Bidding (RTB) Market Driver: Electric E-Commerce Boom Propelling Real-Time Bidding Market Growth

Rising e-commerce is expected to propel the growth of the real-time bidding market going forward. E-commerce refers to the buying and selling of goods and services over the internet. E-commerce businesses to bid in real-time for ad placements on websites and apps, ensuring their products are visible to potential customers. For instance, in August 2023, according to the United States Census Bureau, a US-based government agency, compared to the second quarter of 2022, the estimate for e-commerce in the second quarter of 2023 climbed by 7.5% (or 1.4%), while overall retail sales rose by 0. 6% (or 0. 4%). 15.4% of all sales in the second quarter of 2023 were made through online stores. Therefore, rising e-commerce is driving the growth of the real-time bidding market.

Global Real Time Bidding (RTB) Market Major Players

Major companies operating in the real time bidding (RTB) market include Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., Rubicon Project LLC, AdRoll Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.

Global Real Time Bidding (RTB) Market Trend: Elevating Real-Time Bidding Market With Innovative Technologies

Technological innovations are the key trend gaining popularity in the real-time bidding market. Major companies operating in the market are introducing new technologies, such as a living charter bidding platform that works on data and instant communication, to sustain their position in the market. For instance, in April 2022, Aerobid, a Poland-based company that operates and brokers on a global scale online bidding platform, introduced a live charter bidding platform for brokers to request and book flights nearly instantaneously. It also helps operators receive and bid on flight requests. The help of data and instant communication helps with quick and transparent bookings. With the help of this, brokers submit detailed flight requests that can be viewed by operators on the Platforms Marketplace or through instant notifications via text or email.

Global Real Time Bidding (RTB) Market Trend: Real-Time Bidding For Programmatic Outdoor Media In Advertising

Major companies operating in the real-time bidding market are innovating new technological products, such as Real-Time Bidding for its programmatic outdoor media, to increase their profitability in the market. Real-time bidding for its programmatic outdoor media provides a seamless and transparent ecosystem for advertisers, agencies, and media buyers. For instance, in June 2023, JCDecaux Group, a France-based media company, launched real-time bidding for its programmatic outdoor media. Real-Time Bidding: With its programmatic outdoor media used for inventory in real-time, advertisers can access impression-level attributes specific to their audience and segment their audiences more effectively. It uses programmatic technology that facilitates real-time optimization of outdoor campaigns.

Real Time Bidding (RTB) Market Merger And Acquisition: Tbauctions Acquires Epic-Auctions B.V. To Strengthen Position In The European Online Auctions

In June 2023, TBAuctions, a Europe-based leading multi-brand digital auction platform acquired Epic-Auctions B.V for undisclosed amount. Through the acquisition, TBAuctions further builds its position in the European online auction market, enhancing its competitive edge and expanding its portfolio of services to better serve customers across the continent. Epic-Auctions B.V. is a Europe-based company that provides Real-Time Online Bidding.

Regional Outlook For The Global Real Time Bidding (RTB) Market

North America was the largest region in the real time bidding market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (RTB) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the real time bidding (RTB) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

What Defines the Real Time Bidding (RTB) Market?

The real-time bidding (RTB) market consists of revenues earned by entities by providing private marketplaces and open exchanges. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

How is Market Value Defined and Measured?

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

What is the Market Assessment and Strategic Outlook for the Real Time Bidding (RTB) Industry?

The real time bidding market research report is one of a series of new reports from The Business Research Company that provides real time bidding market statistics, including real time bidding industry global market size, regional shares, competitors with a real time bidding market share, detailed real time bidding market segments, market trends and opportunities, and any further data you may need to thrive in the real time bidding industry. This real-time bidding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Real Time Bidding (RTB) Market Report Forecast Analysis
Report AttributeDetails
Market Size Value In 2025 $21.11 billion
Revenue Forecast In 2034 $51.88 billion
Growth Rate CAGR of 25.2% from 2025 to 2034
Base Year For Estimation 2024
Actual Estimates/Historical Data 2019-2024
Forecast Period 2025 - 2029 - 2034
Market Representation Revenue in USD Billion and CAGR from 2025 to 2034
Segments Covered 1) By Ad Format: RTB Image, RTB Video
2) By Auction: Open Auction, Invited Auction
3) By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications Subsegments: 1) By RTB Image: Standard Banner Ads, Rich Media Ads, Native Ads, Interstitial Ads
2) By RTB Video: In-Stream Video Ads, Out-Stream Video Ads, Video Discovery Ads, Interactive Video Ads
Regional Scope Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa
Country Scope The countries covered in the report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain. Additional countries that can be covered in the report are Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, New Zealand, Mexico, Chile, Argentina, Colombia, Peru, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Czech Republic, Poland, Romania, Ukraine, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.
Key Companies Profiled Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., Rubicon Project LLC, AdRoll Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.
Customization ScopeRequest for Sample
Pricing And Purchase OptionsExplore Purchase Options

    Table Of Contents

    1. Executive Summary

    2. Real Time Bidding (RTB) Market Characteristics

    3. Real Time Bidding (RTB) Market Trends And Strategies

    4. Real Time Bidding (RTB) Market- Macro Economic Scenario Including The Impact Of Interest Rates, Inflation, Geopolitics And Covid And Recovery On The Market

    5. Global Real Time Bidding (RTB) Growth Analysis And Strategic Analysis Framework

    5.1. Global Real Time Bidding (RTB) PESTEL Analysis (Political, Social, Technological, Environmental and Legal Factors, Drivers and Restraints)

    5.2. Analysis Of End Use Industries

    5.3. Global Real Time Bidding (RTB) Market Growth Rate Analysis

    5.4. Global Real Time Bidding (RTB) Historic Market Size and Growth, 2019- 2024, Value ($ Billion)

    5.5. Global Real Time Bidding (RTB) Forecast Market Size and Growth, 2024- 2029, 2034F, Value ($ Billion)

    5.6. Global Real Time Bidding (RTB) Total Addressable Market (TAM)

    6. Real Time Bidding (RTB) Market Segmentation

    6.1. Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    RTB Image

    RTB Video

    6.2. Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Open Auction

    Invited Auction

    6.3. Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Media And Entertainment

    Games

    Retail And E-Commerce

    Travel And Luxury

    Mobile Apps

    Other Applications

    6.4. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Image, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    Standard Banner Ads

    Rich Media Ads

    Native Ads

    Interstitial Ads

    6.5. Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    In-Stream Video Ads

    Out-Stream Video Ads

    Video Discovery Ads

    Interactive Video Ads

    7. Real Time Bidding (RTB) Market Regional And Country Analysis

    7.1. Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    7.2. Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    8. Asia-Pacific Real Time Bidding (RTB) Market

    8.1. Asia-Pacific Real Time Bidding (RTB) Market Overview

    Region Information, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    8.3. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    8.4. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    9. China Real Time Bidding (RTB) Market

    9.1. China Real Time Bidding (RTB) Market Overview

    9.2. China Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

    9.3. China Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

    9.4. China Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F,$ Billion

    10. India Real Time Bidding (RTB) Market

    10.1. India Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    10.2. India Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    10.3. India Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    11. Japan Real Time Bidding (RTB) Market

    11.1. Japan Real Time Bidding (RTB) Market Overview

    11.2. Japan Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    11.3. Japan Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    11.4. Japan Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    12. Australia Real Time Bidding (RTB) Market

    12.1. Australia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    12.2. Australia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    12.3. Australia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    13. Indonesia Real Time Bidding (RTB) Market

    13.1. Indonesia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    13.2. Indonesia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    13.3. Indonesia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    14. South Korea Real Time Bidding (RTB) Market

    14.1. South Korea Real Time Bidding (RTB) Market Overview

    14.2. South Korea Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    14.3. South Korea Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    14.4. South Korea Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    15. Western Europe Real Time Bidding (RTB) Market

    15.1. Western Europe Real Time Bidding (RTB) Market Overview

    15.2. Western Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    15.3. Western Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    15.4. Western Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    16. UK Real Time Bidding (RTB) Market

    16.1. UK Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    16.2. UK Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    16.3. UK Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    17. Germany Real Time Bidding (RTB) Market

    17.1. Germany Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    17.2. Germany Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    17.3. Germany Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    18. France Real Time Bidding (RTB) Market

    18.1. France Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    18.2. France Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    18.3. France Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    19. Italy Real Time Bidding (RTB) Market

    19.1. Italy Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    19.2. Italy Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    19.3. Italy Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    20. Spain Real Time Bidding (RTB) Market

    20.1. Spain Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    20.2. Spain Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    20.3. Spain Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    21. Eastern Europe Real Time Bidding (RTB) Market

    21.1. Eastern Europe Real Time Bidding (RTB) Market Overview

    21.2. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    21.3. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    21.4. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    22. Russia Real Time Bidding (RTB) Market

    22.1. Russia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    22.2. Russia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    22.3. Russia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    23. North America Real Time Bidding (RTB) Market

    23.1. North America Real Time Bidding (RTB) Market Overview

    23.2. North America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    23.3. North America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    23.4. North America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    24. USA Real Time Bidding (RTB) Market

    24.1. USA Real Time Bidding (RTB) Market Overview

    24.2. USA Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    24.3. USA Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    24.4. USA Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    25. Canada Real Time Bidding (RTB) Market

    25.1. Canada Real Time Bidding (RTB) Market Overview

    25.2. Canada Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    25.3. Canada Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    25.4. Canada Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    26. South America Real Time Bidding (RTB) Market

    26.1. South America Real Time Bidding (RTB) Market Overview

    26.2. South America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    26.3. South America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    26.4. South America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    27. Brazil Real Time Bidding (RTB) Market

    27.1. Brazil Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    27.2. Brazil Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    27.3. Brazil Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    28. Middle East Real Time Bidding (RTB) Market

    28.1. Middle East Real Time Bidding (RTB) Market Overview

    28.2. Middle East Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    28.3. Middle East Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    28.4. Middle East Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    29. Africa Real Time Bidding (RTB) Market

    29.1. Africa Real Time Bidding (RTB) Market Overview

    29.2. Africa Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    29.3. Africa Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    29.4. Africa Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion

    30. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles

    30.1. Real Time Bidding (RTB) Market Competitive Landscape

    30.2. Real Time Bidding (RTB) Market Company Profiles

    30.2.1. Google LLC Overview, Products and Services, Strategy and Financial Analysis

    30.2.2. Facebook Inc. Overview, Products and Services, Strategy and Financial Analysis

    30.2.3. Adobe Inc. Overview, Products and Services, Strategy and Financial Analysis

    30.2.4. PubMatic Inc. Overview, Products and Services, Strategy and Financial Analysis

    30.2.5. Smaato Inc. Overview, Products and Services, Strategy and Financial Analysis

    31. Real Time Bidding (RTB) Market Other Major And Innovative Companies

    31.1. WPP plc

    31.2. Yandex N. V.

    31.3. Criteo S. A.

    31.4. OpenX Technologies Inc.

    31.5. MediaAlpha Inc.

    31.6. Infectious Media Holdings Limited

    31.7. Yieldbot Inc.

    31.8. DeepStream Technologies Ltd.

    31.9. Rubicon Project LLC

    31.10. AdRoll Inc.

    31.11. The Trade Desk Inc.

    31.12. Adform A/S

    31.13. BidSwitch Ltd.

    31.14. DoubleClick (Google LLC)

    31.15. Index Exchange Inc.

    32. Global Real Time Bidding (RTB) Market Competitive Benchmarking And Dashboard

    33. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market

    34. Recent Developments In The Real Time Bidding (RTB) Market

    35. Real Time Bidding (RTB) Market High Potential Countries, Segments and Strategies

    35.1 Real Time Bidding (RTB) Market In 2029- Countries Offering Most New Opportunities

    35.2 Real Time Bidding (RTB) Market In 2029- Segments Offering Most New Opportunities

    35.3 Real Time Bidding (RTB) Market In 2029- Growth Strategies

    35.3.1 Market Trend Based Strategies

    35.3.2 Competitor Strategies

    36. Appendix

    36.1. Abbreviations

    36.2. Currencies

    36.3. Historic And Forecast Inflation Rates

    36.4. Research Inquiries

    36.5. The Business Research Company

    36.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Table 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Table 3: Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 4: Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 5: Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 6: Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Image, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 7: Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 8: Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 9: Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 10: Asia-Pacific, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 11: Asia-Pacific, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 12: Asia-Pacific, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 13: China, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 14: China, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 15: China, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 16: India, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 17: India, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 18: India, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 19: Japan, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 20: Japan, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 21: Japan, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 22: Australia, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 23: Australia, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 24: Australia, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 25: Indonesia, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 26: Indonesia, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 27: Indonesia, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 28: South Korea, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 29: South Korea, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 30: South Korea, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 31: Western Europe, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 32: Western Europe, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 33: Western Europe, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 34: UK, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 35: UK, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 36: UK, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 37: Germany, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 38: Germany, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 39: Germany, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 40: France, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 41: France, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 42: France, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 43: Italy, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 44: Italy, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 45: Italy, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 46: Spain, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 47: Spain, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 48: Spain, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 49: Eastern Europe, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 50: Eastern Europe, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 51: Eastern Europe, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 52: Russia, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 53: Russia, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 54: Russia, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 55: North America, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 56: North America, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 57: North America, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 58: USA, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 59: USA, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 60: USA, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 61: Canada, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 62: Canada, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 63: Canada, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 64: South America, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 65: South America, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 66: South America, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 67: Brazil, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 68: Brazil, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 69: Brazil, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 70: Middle East, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 71: Middle East, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 72: Middle East, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 73: Africa, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 74: Africa, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 75: Africa, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Table 76: Google LLC Financial Performance
  • Table 77: Facebook Inc. Financial Performance
  • Table 78: Adobe Inc. Financial Performance
  • Table 79: PubMatic Inc. Financial Performance
  • Table 80: Smaato Inc. Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2019-2024, $ Billion
  • Figure 2: Global Forecast Market Growth, 2024-2029F, 2034F, $ Billion
  • Figure 3: Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 4: Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 5: Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 6: Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Image, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 7: Global Real Time Bidding (RTB) Market, Sub-Segmentation Of RTB Video, By Type, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 8: Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 9: Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 10: Asia-Pacific, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 11: Asia-Pacific, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 12: Asia-Pacific, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 13: China, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 14: China, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 15: China, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 16: India, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 17: India, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 18: India, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 19: Japan, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 20: Japan, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 21: Japan, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 22: Australia, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 23: Australia, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 24: Australia, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 25: Indonesia, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 26: Indonesia, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 27: Indonesia, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 28: South Korea, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 29: South Korea, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 30: South Korea, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 31: Western Europe, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 32: Western Europe, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 33: Western Europe, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 34: UK, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 35: UK, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 36: UK, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 37: Germany, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 38: Germany, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 39: Germany, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 40: France, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 41: France, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 42: France, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 43: Italy, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 44: Italy, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 45: Italy, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 46: Spain, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 47: Spain, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 48: Spain, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 49: Eastern Europe, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 50: Eastern Europe, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 51: Eastern Europe, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 52: Russia, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 53: Russia, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 54: Russia, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 55: North America, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 56: North America, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 57: North America, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 58: USA, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 59: USA, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 60: USA, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 61: Canada, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 62: Canada, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 63: Canada, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 64: South America, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 65: South America, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 66: South America, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 67: Brazil, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 68: Brazil, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 69: Brazil, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 70: Middle East, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 71: Middle East, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 72: Middle East, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 73: Africa, Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 74: Africa, Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 75: Africa, Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2019-2024, 2024-2029F, 2034F, $ Billion
  • Figure 76: Google LLC Financial Performance
  • Figure 77: Facebook Inc. Financial Performance
  • Figure 78: Adobe Inc. Financial Performance
  • Figure 79: PubMatic Inc. Financial Performance
  • Figure 80: Smaato Inc. Financial Performance
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Frequently Asked Questions

What is the definition of the real time bidding (RTB) market?

Real-time bidding refers to the process by which digital advertising inventory is bought and sold. This process occurs between authorized buyers, which helps to evaluate and bid on each available impression. The real time bidding (RTB) is used to sell premium spots that are in high demand, which makes it difficult for publishers to sort through potential buyers. For further insights on the real time bidding (RTB) market, request a sample here

How will the real time bidding (RTB) market drivers and restraints affect the real time bidding (RTB) market dynamics? What forces will shape the real time bidding (RTB) industry going forward?

The real time bidding (RTB) market major growth driver - Electric Smartphone Boom Fueling Real-Time Bidding Market Growth. For further insights on the real time bidding (RTB) market, request a sample here

What is the forecast market size or the forecast market value of the real time bidding (RTB) market?

The real time bidding (RTB) market size has grown exponentially in recent years. It will grow from $16.81 billion in 2024 to $21.11 billion in 2025 at a compound annual growth rate (CAGR) of 25.6%. The growth in the historic period can be attributed to growth in digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, rise of mobile advertising. The real time bidding (RTB) market size is expected to see exponential growth in the next few years. It will grow to $51.88 billion in 2029 at a compound annual growth rate (CAGR) of 25.2%. The growth in the forecast period can be attributed to expansion of connected tv (CTV) advertising, emphasis on privacy-compliant advertising solutions, growing importance of data-driven decision making in ad buying, increased adoption of header bidding, growing popularity of IoT and BYOD. Major trends in the forecast period include integration with artificial intelligence for ad optimization, first-price auctions in RTB, server-side header bidding, unified auctions for multiple ad formats, contextual and brand-safe advertising. For further insights on the real time bidding (RTB) market, request a sample here

How is the real time bidding (RTB) market segmented?

The real time bidding (RTB) market is segmented
1) By Ad Format: RTB Image, RTB Video
2) By Auction: Open Auction, Invited Auction
3) By Applications: Media And Entertainment, Games, Retail And E-Commerce, Travel And Luxury, Mobile Apps, Other Applications Subsegments:
1) By RTB Image: Standard Banner Ads, Rich Media Ads, Native Ads, Interstitial Ads
2) By RTB Video: In-Stream Video Ads, Out-Stream Video Ads, Video Discovery Ads, Interactive Video AdsFor further insights on the real time bidding (RTB) market,
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Which region has the largest share of the real time bidding (RTB) market? What are the other regions covered in the report?

North America was the largest region in the real time bidding market in 2024.Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (RTB) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa For further insights on the real time bidding (RTB) market, request a sample here.

Who are the major players in the real time bidding (RTB) market?

Major companies operating in the real time bidding (RTB) market include Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., Rubicon Project LLC, AdRoll Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc. For further insights on the real time bidding (RTB) market, request a sample here.

What are the key trends in the real time bidding (RTB) market?

Major trend in the real time bidding (RTB) market - Elevating Real-Time Bidding Market With Innovative Technologies. For further insights on the real time bidding (RTB) market, request a sample here.

What are the major opportunities in the real time bidding (RTB) market? What are the strategies for the real time bidding (RTB) market?

For detailed insights on the major opportunities and strategies in the real time bidding (RTB) market, request a sample here.

How does the real time bidding (RTB) market relate to the overall economy and other similar markets?

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What are the latest mergers and acquisitions in the real time bidding (RTB) industry?

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What are the key dynamics influencing the real time bidding (RTB) market growth? SWOT analysis of the real time bidding (RTB) market.

For detailed insights on the key dynamics influencing the real time bidding (RTB) market growth and SWOT analysis of the real time bidding (RTB) industry, request a sample here.