Global Digital Advertising Market Report 2024

Digital Advertising Global Market Report 2024 – By Platform (Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Other Platforms), By Ad Format (Digital Display Ad, Internet Paid Search, Social Media, Online Video, Other Ad Formats), By Industrial Vertical (Media And Entertainment, Consumer Goods & Retail Industry, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power And Utilities, Other Industrial Verticals) – Market Size, Trends, And Global Forecast 2024-2033

Starting Price : $4000.00 | Pages : 175 | Published : January 2024 | Delivery Time: 2-3 business days | Format : pdf

Need assistance or more information before the purchase?

Enquire Before Buying
Digital Advertising Market

Proud Members Of

checkslacipN checkaoirsN checkscipN

Digital Advertising Market Definition And Segments

Digital advertising refers to the services that promote businesses online, such as through search engines, social media, websites, and any other program that can be accessed digitally. Digital advertising helps achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement to launching new products and driving repeat sales.

The main platforms of digital advertising are mobile advertising (In-app and mobile web), desktop advertising, digital TV, and others. Digital television refers to the transmission of television signals using digital rather than analogue technologies. The various formats of ads include digital display ads (programmatic and non-programmatic transactions), internet paid search, social media, online video, and others and are used by media and entertainment, consumer goods and retail industry, banking, financial services, and insurance, the telecommunications and IT sector, the travel industry, the healthcare sector, manufacturing and supply chain, transportation and logistics, energy, power, and utilities, and others.

The digital advertising market covered in this report is segmented –

1) By Platform: Mobile Ad (In-App And Mobile Web), Desktop Ad, Digital TV, Other Platforms

2) By Ad Format: Digital Display Ad, Internet Paid Search, Social Media, Online Video, Other Ad Formats

3) By Industrial Vertical: Media And Entertainment, Consumer Goods & Retail Industry, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation And Logistics, Energy, Power And Utilities, Other Industrial Verticals

The digital advertising market size has grown strongly in recent years. It will grow from $45.78 billion in 2023 to $48.73 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The growth in the historic period can be attributed to rise in advertising expenditure, increase in e-commerce penetration, increased availability of smartphones and growth in social media usage.

The digital advertising market size is expected to see strong growth in the next few years. It will grow to $63.87 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The growth in the forecast period can be attributed to increasing internet penetration, increasing government support for digital advertising and rising urbanization. Major trends in the forecast period include focus on strategic collaborations and partnerships to improve their financial strength, focus on ai-powered apps for digital advertising, use of digital out-of-home (DooH) advertising campaigns to deliver advertising message to target audience, rising demand for interactive advertising for unique experience of something personal or engaging based on their own tastes, augmented reality (AR) to provide an interactive experience and introduction of 3D solutions in advertising campaigns.

Expanding Internet User Base And Self-Service Platforms Fueling Global Digital Advertising Market Growth

The internet user base's expansion coupled with self-service platforms is driving the global digital advertising market. The Internet is extensively used for e-commerce, e-learning, social connectivity, media, communication, and file transfers. According to Internet World Stats, as of June 2022, the number of internet users in the world is 5.385 billion, which accounts for more than 67.9% of the global population. In addition to this, the growing popularity of self-service advertising platforms is also the main contributor to the digital advertising market. Self-service advertising platforms are providing advertisers with more convenience in the placement of their advertisements. The ease of being able to set up and administer their campaigns without the inconvenience of dealing with human intermediaries draws advertisers’ attention towards digital marketing. Therefore, an increase in the internet user base along with self-service platforms is driving the market.

Rising Usage Of Content Marketing Propels Agencies Seo Services Market

The rising usage of content marketing is expected to propel the growth of the digital advertising market going forward. Content marketing refers to a strategic marketing approach that focuses on creating and distributing valuable, relevant, and consistent content to attract and engage a target audience. In the ever-changing digital landscape, content marketing is becoming an essential component of digital advertising strategies, with brands increasingly realizing its significance in engaging and building connections with their target audience. For instance, in February 2023, according to a survey conducted by Wyzowl, a UK-based video marketing agency and software company, in a survey of 528 unique respondents, the adoption of video content marketing by businesses increased to 91%, reflecting an increase from the 86% usage rate observed in 2022., Therefore, the rising usage of content marketing will drive the growth of the digital advertising market.

Major companies operating in the digital advertising market report are Google, Meta Platforms, Inc. (Facebook), Amazon.com, Inc., Microsoft Corporation, Alibaba Group Holdings Limited, HULU LLC, Tencent, Saga Communications, Inc., Twitter, Inc., AdChina, Baidu Advertising and Sina Corp, S4 Capital, Dentsu International, PwC's Digital Services, Accenture Interactive, Boostability (Berlin), SQ Digital, Gorilla Marketing, OTM, RMAA Group, Netpeak (Moscow), Webrentic, Slon Media (Moscow), 25wat, Jstokes, Thrive Agency, Sizmek Technologies Inc., ArnoldStreet, SocialMedia55, Hawk Media, El Cielo Digital - Sabemos de Marketing Digital, DieciseisOnce.com, SEOnet, Dicore Digital, Punto Rojo, Sherlock Communications, Centrico Digital, FP7 McCANN, Tonic International, MullenLowe MENA, Elephant Nation, BPG Group, Mars Media Group, Intango, Executive Digital, Pyramedia Group, 3points, Boopin, Maat Marcom Agency, Borarong Consulting, SyberGrupe, BlueMagnet, Rushing Tap, Watson Ferguson Marketing Agency

Impact Of Growing Ad Blocker Usage On The Global Digital Advertising Market

The growing use of ad blockers is expected to hinder the global digital advertising market. Most internet users do not prefer ads as they are not interested in the ad content and block these ads. For instance, in April 2023, according to Blockthrough, a Canada-based adblock revenue recovery company, approximately 42.7% of internet users in the United States stated that they use ad blockers on various devices. Moreover, ads are consistently blocked in North America, with 19% of people in the United States, 20% in Canada, and 15% in Mexico using ad blockers. This is becoming a constraint for advertisers in reaching their audience and promoting their business. Therefore, the rise in the use of ad blockers is expected to limit the market's growth.

Augmented Reality (AR) Revolutionizing The Global Digital Advertising Market

Technological advancements such as AR (augmented reality) are a major trend gaining popularity in the global digital advertising market. These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For instance, in October 2021, Snapchat, a US-based messaging services company pioneering AR ads, launched a studio to assist clients in developing augmented reality advertising and experiences as part of an effort to popularize the use of technology that can overlay computer-generated pictures over a person's perspective of the current world. AR ads are more than informative, as people will have the ability to interact with the content rather than just view it.

Innovative Ai-Powered Advertising Tools Reshape The Digital Advertising Landscape

Major companies operating in the digital advertising market are exploring innovative AI-based advertising tools such as Link AI for Digital to expand their customer base and gain a competitive advantage. Link AI for Digital is an AI-based advertising testing tool that predicts digital ad performance using real-world data. For instance, in May 2022, Kantar, a UK-based marketing data and analytics company, launched Link AI for Digital. This is an artificial intelligence (AI) advertising testing tool designed for digital advertising formats. The Link AI for Digital solution predicts the in-market performance of a digital ad. The Link AI for Digital was trained on more than 230,000 survey-enabled ad tests and 30 million real-world interactions.

Entravision's Strategic Acquisition Of 365 Digital Expands Digital Services To New Markets

In November 2021, Entravision, an US-based media, marketing, and technology company acquired 365 Digital for an un-disclosed amount. Through this acquisition, Entravision would expand and strengthen its digital services into new emerging markets such as Africa. 365 Digital is a South Africa based digital advertising solutions company specializes in ad serving technology and solutions.

North America was the largest region in the digital advertising market in 2023. Asia-Pacific was the second largest region in the digital advertising market report. The regions covered in the digital advertising market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the digital advertising market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain

The digital advertising market consists of revenue earned by entities by providing services such as planning, developing, creating, and managing advertisement and promotional activities in digital media. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

The digital advertising market research report is one of a series of new reports from The Business Research Company that provides digital advertising market statistics, including digital advertising industry global market size, regional shares, competitors with a digital advertising market share, detailed digital advertising market segments, market trends and opportunities, and any further data you may need to thrive in the digital advertising industry. This digital advertising market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

    Table Of Contents

    1. Executive Summary

    2. Digital Advertising Market Characteristics

    3. Digital Advertising Market Trends And Strategies

    4. Digital Advertising Market - Macro Economic Scenario

    4.1. Impact Of High Inflation On The Market

    4.2. Ukraine-Russia War Impact On The Market

    4.3. COVID-19 Impact On The Market

    5. Global Digital Advertising Market Size and Growth

    5.1. Global Digital Advertising Market Drivers and Restraints

    5.1.1. Drivers Of The Market

    5.1.2. Restraints Of The Market

    5.2. Global Digital Advertising Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)

    5.3. Global Digital Advertising Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)

    6. Digital Advertising Market Segmentation

    6.1. Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Mobile Ad (In-APP and Mobile Web)

    Desktop Ad

    Digital TV

    Other Platforms

    6.2. Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Digital Display Ad (Programmatic and Non-programmatic Transactions)

    Internet Paid Search

    Social Media

    Online Video

    Other Ad Formats

    6.3. Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    Media and Entertainment

    Consumer Goods & Retail Industry

    Banking, Financial Service & Insurance

    Telecommunication IT Sector

    Travel Industry

    Healthcare Sector

    Manufacturing & Supply Chain

    Transportation and Logistics

    Energy, Power, and Utilities

    Other Industrial Verticals

    7. Digital Advertising Market Regional And Country Analysis

    7.1. Global Digital Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    7.2. Global Digital Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8. Asia-Pacific Digital Advertising Market

    8.1. Asia-Pacific Digital Advertising Market Overview

    Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies

    8.2. Asia-Pacific Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.3. Asia-Pacific Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    8.4. Asia-Pacific Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    9. China Digital Advertising Market

    9.1. China Digital Advertising Market Overview

    9.2. China Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.3. China Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    9.4. China Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion

    10. India Digital Advertising Market

    10.1. India Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.2. India Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    10.3. India Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11. Japan Digital Advertising Market

    11.1. Japan Digital Advertising Market Overview

    11.2. Japan Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.3. Japan Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    11.4. Japan Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12. Australia Digital Advertising Market

    12.1. Australia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.2. Australia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    12.3. Australia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13. Indonesia Digital Advertising Market

    13.1. Indonesia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.2. Indonesia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    13.3. Indonesia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14. South Korea Digital Advertising Market

    14.1. South Korea Digital Advertising Market Overview

    14.2. South Korea Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.3. South Korea Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    14.4. South Korea Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15. Western Europe Digital Advertising Market

    15.1. Western Europe Digital Advertising Market Overview

    15.2. Western Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.3. Western Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    15.4. Western Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16. UK Digital Advertising Market

    16.1. UK Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.2. UK Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    16.3. UK Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17. Germany Digital Advertising Market

    17.1. Germany Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.2. Germany Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    17.3. Germany Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18. France Digital Advertising Market

    18.1. France Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.2. France Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    18.3. France Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19. Italy Digital Advertising Market

    19.1. Italy Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.2. Italy Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    19.3. Italy Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20. Spain Digital Advertising Market

    20.1. Spain Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.2. Spain Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    20.3. Spain Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21. Eastern Europe Digital Advertising Market

    21.1. Eastern Europe Digital Advertising Market Overview

    21.2. Eastern Europe Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.3. Eastern Europe Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    21.4. Eastern Europe Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22. Russia Digital Advertising Market

    22.1. Russia Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.2. Russia Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    22.3. Russia Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23. North America Digital Advertising Market

    23.1. North America Digital Advertising Market Overview

    23.2. North America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.3. North America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    23.4. North America Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24. USA Digital Advertising Market

    24.1. USA Digital Advertising Market Overview

    24.2. USA Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.3. USA Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    24.4. USA Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25. Canada Digital Advertising Market

    25.1. Canada Digital Advertising Market Overview

    25.2. Canada Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.3. Canada Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    25.4. Canada Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26. South America Digital Advertising Market

    26.1. South America Digital Advertising Market Overview

    26.2. South America Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.3. South America Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    26.4. South America Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27. Brazil Digital Advertising Market

    27.1. Brazil Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.2. Brazil Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    27.3. Brazil Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28. Middle East Digital Advertising Market

    28.1. Middle East Digital Advertising Market Overview

    28.2. Middle East Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.3. Middle East Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    28.4. Middle East Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29. Africa Digital Advertising Market

    29.1. Africa Digital Advertising Market Overview

    29.2. Africa Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.3. Africa Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    29.4. Africa Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion

    30. Digital Advertising Market Competitive Landscape And Company Profiles

    30.1. Digital Advertising Market Competitive Landscape

    30.2. Digital Advertising Market Company Profiles

    30.2.1. Google

    30.2.1.1. Overview

    30.2.1.2. Products and Services

    30.2.1.3. Strategy

    30.2.1.4. Financial Performance

    30.2.2. Meta Platforms, Inc. (Facebook)

    30.2.2.1. Overview

    30.2.2.2. Products and Services

    30.2.2.3. Strategy

    30.2.2.4. Financial Performance

    30.2.3. Amazon.com, Inc

    30.2.3.1. Overview

    30.2.3.2. Products and Services

    30.2.3.3. Strategy

    30.2.3.4. Financial Performance

    30.2.4. Microsoft Corporation

    30.2.4.1. Overview

    30.2.4.2. Products and Services

    30.2.4.3. Strategy

    30.2.4.4. Financial Performance

    30.2.5. Alibaba Group Holdings Limited

    30.2.5.1. Overview

    30.2.5.2. Products and Services

    30.2.5.3. Strategy

    30.2.5.4. Financial Performance

    31. Digital Advertising Market Other Major And Innovative Companies

    31.1. HULU LLC

    31.2. Tencent

    31.3. Saga Communications, Inc

    31.4. Twitter, Inc.

    31.5. AdChina

    31.6. Baidu Advertising and Sina Corp

    31.7. S4 Capital

    31.8. Dentsu International

    31.9. PwC's Digital Services

    31.10. Accenture Interactive

    31.11. Boostability (Berlin)

    31.12. SQ Digital

    31.13. Gorilla Marketing

    31.14. OTM

    31.15. RMAA Group

    32. Global Digital Advertising Market Competitive Benchmarking

    33. Global Digital Advertising Market Competitive Dashboard

    34. Key Mergers And Acquisitions In The Digital Advertising Market

    35. Digital Advertising Market Future Outlook and Potential Analysis

    35.1 Digital Advertising Market In 2028 - Countries Offering Most New Opportunities

    35.2 Digital Advertising Market In 2028 - Segments Offering Most New Opportunities

    35.3 Digital Advertising Market In 2028 - Growth Strategies

    35.3.1 Market Trend Based Strategies

    35.3.2 Competitor Strategies

    36. Appendix

    36.1. Abbreviations

    36.2. Currencies

    36.3. Historic And Forecast Inflation Rates

    36.4. Research Inquiries

    36.5. The Business Research Company

    36.6. Copyright And Disclaimer

List Of Tables

    Table 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Table 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Table 3: Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 4: Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 5: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 6: Global Digital Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 7: Global Digital Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 8: Asia-Pacific, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 9: Asia-Pacific, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 10: Asia-Pacific, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 11: China, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 12: China, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 13: China, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 14: India, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 15: India, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 16: India, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 17: Japan, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 18: Japan, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 19: Japan, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 20: Australia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 21: Australia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 22: Australia, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 23: Indonesia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 24: Indonesia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 25: Indonesia, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 26: South Korea, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 27: South Korea, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 28: South Korea, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 29: Western Europe, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 30: Western Europe, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 31: Western Europe, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 32: UK, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 33: UK, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 34: UK, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 35: Germany, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 36: Germany, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 37: Germany, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 38: France, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 39: France, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 40: France, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 41: Italy, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 42: Italy, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 43: Italy, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 44: Spain, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 45: Spain, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 46: Spain, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 47: Eastern Europe, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 48: Eastern Europe, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 49: Eastern Europe, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 50: Russia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 51: Russia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 52: Russia, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 53: North America, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 54: North America, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 55: North America, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 56: USA, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 57: USA, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 58: USA, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 59: Canada, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 60: Canada, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 61: Canada, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 62: South America, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 63: South America, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 64: South America, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 65: Brazil, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 66: Brazil, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 67: Brazil, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 68: Middle East, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 69: Middle East, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 70: Middle East, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 71: Africa, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 72: Africa, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 73: Africa, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Table 74: Google Financial Performance
  • Table 75: Meta Platforms, Inc. (Facebook) Financial Performance
  • Table 76: Amazon.com, Inc Financial Performance
  • Table 77: Microsoft Corporation Financial Performance
  • Table 78: Alibaba Group Holdings Limited Financial Performance

List Of Figures

    Figure 1: Global Historic Market Growth, 2018-2023, $ Billion
  • Figure 2: Global Forecast Market Growth, 2023-2028F, 2033F, $ Billion
  • Figure 3: Global Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 4: Global Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 5: Global Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 6: Global Digital Advertising Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 7: Global Digital Advertising Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 8: Asia-Pacific, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 9: Asia-Pacific, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 10: Asia-Pacific, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 11: China, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 12: China, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 13: China, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 14: India, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 15: India, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 16: India, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 17: Japan, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 18: Japan, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 19: Japan, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 20: Australia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 21: Australia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 22: Australia, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 23: Indonesia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 24: Indonesia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 25: Indonesia, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 26: South Korea, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 27: South Korea, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 28: South Korea, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 29: Western Europe, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 30: Western Europe, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 31: Western Europe, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 32: UK, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 33: UK, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 34: UK, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 35: Germany, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 36: Germany, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 37: Germany, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 38: France, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 39: France, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 40: France, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 41: Italy, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 42: Italy, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 43: Italy, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 44: Spain, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 45: Spain, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 46: Spain, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 47: Eastern Europe, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 48: Eastern Europe, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 49: Eastern Europe, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 50: Russia, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 51: Russia, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 52: Russia, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 53: North America, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 54: North America, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 55: North America, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 56: USA, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 57: USA, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 58: USA, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 59: Canada, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 60: Canada, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 61: Canada, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 62: South America, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 63: South America, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 64: South America, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 65: Brazil, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 66: Brazil, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 67: Brazil, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 68: Middle East, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 69: Middle East, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 70: Middle East, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 71: Africa, Digital Advertising Market, Segmentation By Platform, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 72: Africa, Digital Advertising Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 73: Africa, Digital Advertising Market, Segmentation By Industrial Vertical, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
  • Figure 74: Google Financial Performance
  • Figure 75: Meta Platforms, Inc. (Facebook) Financial Performance
  • Figure 76: Amazon.com, Inc Financial Performance
  • Figure 77: Microsoft Corporation Financial Performance
  • Figure 78: Alibaba Group Holdings Limited Financial Performance
View Report
View Report
View Report
View Report
View Report
View Report
View Report
View Report

Frequently Asked Questions

What is the definition of the digital advertising market?

Digital advertising refers to the services that promote businesses online, such as through search engines, social media, websites, and any other program that can be accessed digitally. Digital advertising helps achieve a variety of business goals across the marketing funnel, ranging from brand awareness to customer engagement, to launching new products and driving repeat sales. For further insights on the digital advertising market, request a sample here

How will the digital advertising market drivers and restraints affect the digital advertising market dynamics? What forces will shape the digital advertising industry going forward?

The digital advertising market growth is aided by an increase in the internet user base along with self-service platforms. However, some digital advertising market restraints include growing use of ad blockers. For further insights on the digital advertising market, request a sample here

What is the forecast market size or the forecast market value of the digital advertising market?

The digital advertising market is expected to reach $209.43 billion in 2027 at a rate of 3.1%. For further insights on the digital advertising market, request a sample here

How is the digital advertising market segmented?

The global digital advertising market is segmented as
1) By Platform: Mobile Ad (In-APP and Mobile Web), Desktop Ad, Digital TV, Other Platforms
2) By Ad Format: Digital Display Ad (Programmatic and Non-programmatic Transactions, Internet Paid Search, Social Media, Online Video, Other Ad Formats
3) By Industrial Vertical: Media and Entertainment, Consumer Goods & Retail Industry, Banking, Financial Service & Insurance, Telecommunication IT Sector, Travel Industry, Healthcare Sector, Manufacturing & Supply Chain, Transportation and Logistics, Energy, Power, and Utilities, Other Industrial Verticals
For further insights on the digital advertising market,
request a sample here

Which region has the largest share of the digital advertising market? What are the largest region's market size and growth rate?

North America was the largest region in the digital advertising market in 2022. For detailed insights on the largest region's market size and growth rate, request a sample here.

Who are the major players in the digital advertising market?

Key competitors in the digital advertising market are, Google Ads, Facebook, Alibaba, Amazon, Baidu, Tencent, Microsoft, Verizon, Twitter, Sina, LinkedIn Corporation, Yahoo! Inc., Conversant, Dentsu Aegis Network, Accenture Interactive, PwC Digital Service, IBM iX, Web Net Creatives, iProspect, WebFX, Disruptive Advertising, Thrive Internet Marketing Agency, Topspot Internet Marketing, PBJ Marketing, Adster Creative, Boostability, 97 Switch, Youtube. For further insights on the digital advertising market, request a sample here.

What are the key trends in the digital advertising market?

Major trends influencing the digital advertising market include technological advancements such as AR (augmented reality). These days, advertisers have adopted augmented reality in their advertising strategies to enhance the user experience. For further insights on the digital advertising market, request a sample here.

What are the major opportunities in the digital advertising market? What are the strategies for the digital advertising market?

For detailed insights on the major opportunities and strategies in the digital advertising market, request a sample here.

How does the digital advertising market relate to the overall economy and other similar markets?

For detailed insights on digital advertising market's relation to the overall economy and other similar markets, request a sample here.

What are the latest mergers and acquisitions in the digital advertising industry?

For detailed insights on the mergers and acquisitions in the digital advertising industry, request a sample here.

What are the key dynamics influencing the digital advertising market growth? SWOT analysis of the digital advertising market.

For detailed insights on the key dynamics influencing the digital advertising market growth and SWOT analysis of the digital advertising industry, request a sample here.